Brighton SEO

Transcript

1. How to double online revenue & leads using blog content. Abbie Dando MONDAY CLICKS linkedin.com/in/abbiedando/ Speakerdeck.com/abbiedando
2. Who uploads blog content just to tick a box?
3. This is where you’re going wrong!
4. You will generate qualified leads & sales. You can measure & prove it too! Invest in your blog activity
5. But first…
6. The modern blog evolved & escalated between 1994 to 2001
9. Authentic SEO-Optimised Shareable Hit a Nerve
10. Blog Content Can Online Revenue DOUBLE How Method Works For: B2C brands B2B brands Ecomm Agencies Apps
11. 6 Steps 1.SEO-Mindset 2.Audience Buying Journey 3.Keyword Research 4.Content Funnels 5.Create Content 6.Measure & Refine
12. Step 1 Have an SEO-Mindset
13. No more throwing together content to tick a box
14. No more writing blindly without any keyword or call to action focus
15. Understand how your blog fits within your full keyword strategy
16. Be aware of cannibalizing other web pages
17. A 600-word blog, written by AI, is just not going to cut it.
18. Step 2 Understanding Your Audience's Buying Journey
19. 2 3 I’m thinking about tickets to Disneyland Paris 1
20. Awareness Consideration Purchase Retention Advocacy Grab your customers attention here …and here, using blog content. …here…
21. Awareness Consideration Purchase Retention Advocacy Know your customers: Pain points Queries Worries Wants Needs Aspirations
22. Family hotels near Disneyland Paris with a pool? Best places to take kids for memorable holiday? Awareness Consideration Top places in Europe to visit with kids. Do Disney restaurants have good gluten-free options?
23. Use AI to brainstorm your customer’s journey
24. Step 3 Carry out Keyword Research & Sort into buying journey
25. Are people really searching for this stuff?
26. What’s the competition looking like?
27. What else are customers searching for?
28. Now sort your keywords into one of four buying stages
29. Awareness Consideration Decision Post-Purchase Top places in Europe to visit with kids? Tends to be a service or product page Family Hotels near Disneyland Paris with a pool? Disneyland Paris Tickets Disneyland Paris passes / discounts for returning
30. Step 4 Create Content Funnels …don’t forget internal linking!
31. Awareness Top places to visit in Europe with a family Consideration Hotels near Disneyland Paris with a pool Cheapest way to buy tickets Decision Disneyland Paris Tickets Post-Purchase Disneyland passes Discounts for returning Funnel 1 Disneyland Paris
32. Awareness Must see places in Europe Best Honeymoon Destinations Consideration Is it worth going to Venice? Top things to do in Venice Decision Day trip tours to Venice Post-Purchase Venice events 2025 Funnel 2 Venice Tours
33. Step 5 Commit to a Content Plan & Start Writing!
34. Can’t I just use AI for this?
35. Content That Converts Is Authentic Honest Genuine Unique!
36. Search Volume Customer Journey Relevancy Intent What do you prioritise first?
37. Awareness Top places to visit in Europe with a family Decision Disneyland Paris Tickets Post-Purchase Disneyland passes Discounts for returning ??? ??? Complete Funnels Matter! Consideration
38. PLEASE research what’s already ranking. You need to beat it!
39. Word Count? Images & Video? FAQs? Downloadable content?
42. &
44. Step 6 Measure, Learn & Refine
45. Here comes the exciting bit…
46. Setting up the right tracking is essential Measure
47. Total Users New Users Average Session Length Conversions: leads & sales Bounce Rate Views Per Session Data to track
48. Learn Confidential data
49. Refine Confidential data Blogs with highest revenue - what can we learn from them? Blogs with high sessions - how can you improve conversions? Views per session - where are customers going? Can you funnel them better?
50. The MORE data you gather, the MORE you know, the MORE sales you achieve.
51. We generated over 300 leads for a B2B client in just 3 months
52. Helped ecomm client increase sales of a key product by 20% by implementing this method.
53. 6 Steps 1.SEO-mindset 2.Audience Buying Journey 3.Keyword Research 4.Content Funnels 5.Create Content 6.Measure & Refine Summary
54. DON’T overlook your blog content
55. IMPLEMENT proper tracking systems
56. APPROACH blogs with an SEO mindset
57. Thank you! Let’s connect linkedin.com/abbiedando linkedin.com/company/monday-clicks