Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Fontdeck: Realign not Redesign
Search
Paul Robert Lloyd
February 12, 2011
Design
76
4.9k
Fontdeck: Realign not Redesign
Presentation for Multipack Presents: Show & Tell.
Paul Robert Lloyd
February 12, 2011
Tweet
Share
More Decks by Paul Robert Lloyd
See All by Paul Robert Lloyd
Designing Systems (Smashing Conference)
paulrobertlloyd
2
1.5k
Designing Systems (Design Exchange Nottingham)
paulrobertlloyd
6
780
Responsive Principles (WebExpo)
paulrobertlloyd
4
710
Responsive Principles (Front-end London, May 2015)
paulrobertlloyd
12
4.6k
This is for Everyone (LDNIA #4)
paulrobertlloyd
0
780
This is for Everyone (Speak the Web)
paulrobertlloyd
7
7k
The Edge of the Web (Async)
paulrobertlloyd
0
690
This is for Everyone (Port 80)
paulrobertlloyd
5
770
The Edge of the Web (Redux)
paulrobertlloyd
3
610
Other Decks in Design
See All in Design
231206_Book-launch-event_kato
hjmkth
2
1.2k
社内のコミュニケーション課題に対して個人的に行っているデザイン以外の草の根活動
sugiyama_sukedachi
0
150
データ活用に強い、伴走型デザインパートナー「DeC」紹介資料
hopin
0
200
BtoB SaaS Design Conference 登壇資料 Cloudbase LT
narizuka
0
500
ウェブディレクターを救うBacklog
wattlaa
0
290
Product-Writing
aguringo
6
2.8k
decksh object reference
ajstarks
2
920
実案件でのFigmaデータの作り方
xxxkinu
2
230
言語やロールの違いを超えて、一緒にデザインしていくための挑戦
hrtnde
0
1.3k
デザイン組織の一人目マネージャーが啜る泥水と美味しいビールに向けてTRYすること
ryoya_frst
0
190
スタートアップ創業時の CXOのお仕事
tsuyoshika
0
1.5k
MiKS inc. Company PR en_202404
zakkerooni
0
200
Featured
See All Featured
JavaScript: Past, Present, and Future - NDC Porto 2020
reverentgeek
41
4.4k
What the flash - Photography Introduction
edds
64
11k
Creatively Recalculating Your Daily Design Routine
revolveconf
211
11k
Gamification - CAS2011
davidbonilla
77
4.6k
Building Adaptive Systems
keathley
32
1.9k
KATA
mclloyd
16
12k
Keith and Marios Guide to Fast Websites
keithpitt
408
22k
5 minutes of I Can Smell Your CMS
philhawksworth
199
19k
Mobile First: as difficult as doing things right
swwweet
217
8.6k
Exploring the Power of Turbo Streams & Action Cable | RailsConf2023
kevinliebholz
6
3.4k
Build The Right Thing And Hit Your Dates
maggiecrowley
25
2k
Become a Pro
speakerdeck
PRO
12
4.6k
Transcript
Fontdeck Realign, not redesign Paul Lloyd, User Experience Designer Multipack
Presents: Show and Tell Saturday 12 February 2011
Who? ‣ Announced: May 2009 ‣ Private Beta: January 2010
‣ Launched: June 2010 Idea conceived by Richard Rutter (Clearleft) and Jon Tan (OmniTI) at SXSW in March 2009.
‣ 550+ typefaces and counting… ‣ 26 foundries—some exclusive to
Fontdeck ‣ Prices start at $2.99/year. Average price ~$7.50/year ‣Try any font for free for an unlimited time What?
A difficult birth
Homepage
Huh? — Potential Customers Why is Fontdeck different? How much
does it cost?
“Purveyors of the finest webfonts” Fontdeck is the professional webfont
solution; easy to use yet flexible enough to meet the real needs of designers.
Revised homepage based on the work of our hackday
“Low hanging fruit” “Quick wins” These don’t exist!
The challenge Provide an holistic design direction that could be
implemented in stages.
The Realignment
Goal Communicate professionalism of the service and the quality of
our library.
PRIMARY COLOURS FONT CATEGORIES Links Slab Serif Sans Serif Serif
Non Latin Display Script SECONDARY COLOURS
Ag Adelle Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Adelle Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
0123456789 Ag PT Sans Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 PT Sans Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Georgia ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Lucida Grande ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 HEADINGS BODY COPY
Typeface (before)
Font specimen (before)
Font specimen (after)
Typeface (after)
Goal Better communicate how the service works and how much
it costs to use.
About Fontdeck (before)
About Fontdeck (after)
Pricing page
Homepage
Goal Greater prominence for foundries and type designers.
Designs (before)
Designers (after)
Something magical happened! We got excited about our product again.
Refining the homepage
James’ original homepage design from the hackday
Iteration 1
Iteration 2
Iteration 3
Iteration 4
Iteration 5
Iteration 6
Iteration 7
Iteration 8
Did we realign… or redesign? You decide!
‣ fontdeck.com / @fontdeck ‣ paulrobertlloyd.com / @paulrobertlloyd Thank you!