Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
WooCommerce Conference 2014
Search
Brennan Dunn
November 03, 2014
1
960
WooCommerce Conference 2014
Brennan Dunn
November 03, 2014
Tweet
Share
More Decks by Brennan Dunn
See All by Brennan Dunn
6 Tricks That Helped Me Triple My SaaS' Growth Rate
brennandunn
10
39k
Value-Based Pricing for Freelancers
brennandunn
6
2.5k
The Long-Tail Sale - MicroConf 2013
brennandunn
2
640
Rails Without Views
brennandunn
25
19k
Featured
See All Featured
技術選定の審美眼(2025年版) / Understanding the Spiral of Technologies 2025 edition
twada
PRO
117
110k
Sharpening the Axe: The Primacy of Toolmaking
bcantrill
46
2.7k
Organizational Design Perspectives: An Ontology of Organizational Design Elements
kimpetersen
PRO
1
470
Navigating Team Friction
lara
192
16k
Optimizing for Happiness
mojombo
379
71k
Leveraging Curiosity to Care for An Aging Population
cassininazir
1
170
Navigating the moral maze — ethical principles for Al-driven product design
skipperchong
2
250
The Director’s Chair: Orchestrating AI for Truly Effective Learning
tmiket
1
100
Getting science done with accelerated Python computing platforms
jacobtomlinson
2
120
The Anti-SEO Checklist Checklist. Pubcon Cyber Week
ryanjones
0
70
How People are Using Generative and Agentic AI to Supercharge Their Products, Projects, Services and Value Streams Today
helenjbeal
1
130
Git: the NoSQL Database
bkeepers
PRO
432
66k
Transcript
QUICK WINS TO MAKE YOUR STORE MORE VALUABLE @brennandunn
OUR AGENDA TODAY: MAKE SELLING ONLINE MORE PROFITABLE
PEOPLE WHO SELL STUFF
CONSULTANTS
THERE ARE 3 WAYS FOR BUSINESSES TO MAKE MORE MONEY
1. Get more customers 2. Raise prices 3. Get more repeat purchases
THERE ARE 3 WAYS FOR ONLINE STORES TO MAKE MORE
MONEY 1. More transactions 2. Higher value per transaction 3. Increase customer lifetime value (CLTV)
1 INCREASE TRANSACTIONS
DON’T MAKE ME THINK.
WHO IS YOUR IDEAL CUSTOMER?
…AND WHAT DO THEY WANT?
pic of dave rodenbaughs thing I did for him
pic of ugly, cluttered grid listing
RETARGETING IS AWESOME
DISPLAY NETWORK FACEBOOK / TWITTER
GIVE SOMETHING AWAY FOR FREE
pic of ugly, cluttered grid listing
2 INCREASE SALE TOTALS
PACKAGING
pic of ugly, cluttered grid listing
PRICE ANCHORING
UPSELL AT CHECKOUT / “THANK YOU”
pic of ugly, cluttered grid listing
3 INCREASE CUSTOMER VALUE
AUTOMATE UPSELLS
GO BEYOND SEASONAL DISCOUNTS
DON’T BE AFRAID TO EXPOSE YOUR R&D
Thanks! Brennan Dunn @brennandunn doubleyourfreelancing.com