Designing Through Difficult Emotions - TEDx 2016

Presentation made at TEDxUTD on April 2, 2016.

Transcript

1. D E S I G N I N G T H R O U G H D I F F I C U L T E M O T I O N S CASSINI NAZIR
2. Antonio Damasio Emotion is not a luxury: it is ... indispensable for survival. It plays a critical role in virtually all aspects of learning, reasoning, and creativity.
3. make ugly things look better DESIGNERS shape emotions
5. Thanks. And in case you were wondering: We’re turning 32 this year. That’s a lot of tax returns. How are you feeling about doing your taxes? Good Not so good Don't ask
6. Thanks. And in case you were wondering: We’re turning 32 this year. That’s a lot of tax returns. How are you feeling about doing your taxes? We get it. The tax code is pretty crazy. But we’re used to rolling up our sleeves and making taxes less, well, taxing. Continue Good Don't ask Not so good
7. Thanks. And in case you were wondering: We’re turning 32 this year. That’s a lot of tax returns. How are you feeling about doing your taxes? A lot of people feel the same way. The good news: Our customers rate us an average of 4.8 out of 5 stars. Continue Good Not so good Don't ask
8. Thanks. And in case you were wondering: We’re turning 32 this year. That’s a lot of tax returns. How are you feeling about doing your taxes? A lot of people feel the same way. The good news: Our customers rate us an average of 4.8 out of 5 stars. Continue Good Not so good Don't ask
9. 25% 50% 75% 100% not very difficult very difficult moderately difficult DIFFICULTY COMPLETION easy
10. 25% 50% 75% 100% not very difficult very difficult moderately difficult DIFFICULTY COMPLETION easy
11. 25% 50% 75% 100% not very difficult very difficult moderately difficult DIFFICULTY COMPLETION easy
12. Yes, user — tell me your deepest, darkest thoughts.
13. EMPATHY MAP PERSONA AFFINITY DIAGRAM AEIOU A/B TESTING CONTEXTUAL INQUIRY ETHNOGRAPHY USER OBSERVATION MUSTACHES CONTEXT SCENARIOS USER JOURNEY MAP PARTICIPATORY DESIGN DESIGN WORKSHOPS SCENARIO SWIMLANES RITE METHOD DESIGN CHARETTE SKINNY JEANS DESIGN FOLK HAVE THE TOOLS
14. TO UNDERSTAND USERS DESIGN FOLK HAVE THE TOOLS
15. TO UNDERSTAND USERS DESIGN FOLK HAVE THE TOOLS AND OURSELVES ?
16. THE ACTION CYCLE
17. GOAL THE ACTION CYCLE mind turn on light bulb
18. GOAL THE ACTION CYCLE mind EXECUTE physical WORLD turn on light bulb event
19. WORLD GOAL THE ACTION CYCLE turn on light bulb mind event EXECUTE physical EVALUATE mind
20. WORLD GOAL THE ACTION CYCLE turn on light bulb mind event EXECUTE physical EVALUATE mind
21. WORLD GOAL THE ACTION CYCLE turn on light bulb mind event EXECUTE physical EVALUATE mind FRUSTRATION IRRITATION DELIGHTED AMUSED PLEASURE CONTENTED THRILLED DESIRE CONFUSION DOUBT SATISFIED ANNOYED ENTERTAINED DISTRACTED ENGAGED BORED UNIMPRESSED UNSURE ENJOYMENT
22. bit.ly/disfordepression
23. bit.ly/disfordepression
24. bit.ly/disfordepression
25. bit.ly/disfordepression
26. Put our work in front of others Compare ourselves to others Criticize ourselves Make ourselves vulnerable
27. WORLD
28. WORLD activating event
29. EVALUATE mind beliefs + self talk WORLD activating event
30. EXECUTE EVALUATE physical mind consequences emotional + behavioral WORLD beliefs + self talk activating event
31. EXECUTE EVALUATE physical mind COGNITIVE BEHAVIORAL THERAPY WORLD beliefs + self talk consequences emotional + behavioral activating event
32. DESIGNERS DON’T JUST DESIGN PRODUCTS THEY USE EMOTION TO CRAFT EXPERIENCE
33. COMPANIES TEAMS MANAGERS STARTUPS GOVERNMENT DESIGN TRANSFORMS
34. COMPANIES TEAMS MANAGERS STARTUPS GOVERNMENT INDIVIDUALS DESIGN TRANSFORMS
35. Keith Yamashita
44. WORLD GOAL mind event EXECUTE physical EVALUATE mind