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Elegance Without Compromise

Simon Collison
September 28, 2011

Elegance Without Compromise

Presented at the 10th Icelandic Web Awards, Reykjavik, February 2011

What will the web look like in the next few years, and how will we shape it? Looking at where we've been, where we're at, and where we're going, Simon will share his experiences and ideas. He'll consider how traditional design theory, our ability to adapt, and the courage of our own convictions will help us strive for a better tomorrow.

Simon Collison

September 28, 2011
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Transcript

  1. Icelanders are very forward-thinking, and quickly embrace new technologies. The

    web is no exception, and I’m seeing an increasing number of beautifully designed, standards- compliant sites reaching out from the island. A couple of the ones listed [in the article] have already impressed the global design community—and for good reason. http://col.ly/s/61 2nd June 2004
  2. This future is not necessarily about... HTML & CSS JQUERY

    PHOTOSHOP because these are just enablers
  3. I could list projects in every category from logos, to

    annual reports, to magazine covers, to packaging, to typefaces, to opening titles that could be considered landmark projects… But when it comes to web sites, I can’t think of a single www that could be comparable. ARMIN VIT Landmark websites, where art thou? Speak Up, April 2009.
  4. The screen brings with it different kinds of challenges for

    visual design, some of which occur exclusively in interactive media. It’s unrealistic to think our old methods can fill in all the gaps, but new interaction patterns and visual languages emerge everyday. These are the building blocks for our new design principles. JASON SANTA MARIA, 2008
  5. The ability to alter the presentation of a website without

    altering its structure should have opened up the floodgates of design creativity. JEREMY KEITH, 2006
  6. Colour can bring designs to life, inform hierarchies, create bonds

    between elements, add pace or emotion. COLOUR
  7. What are our motives, and why do we go in

    one particular direction? MOTIVE
  8. A longing for the past, or the ephemera of the

    olden days, and the sense that everything was better than it is today. NOSTALGIA
  9. An affordance is a quality of an object, or an

    environment, that allows an individual to perform an action. AFFORDANCE