Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Creating a Data-Driven Business
Search
dcancel
October 04, 2011
Business
3
9.4k
Creating a Data-Driven Business
Presentation that I gave at the 2011 Business of Software Conference.
dcancel
October 04, 2011
Tweet
Share
More Decks by dcancel
See All by dcancel
Ideas are Worthless
dcancel
1
86
Why Product Market Fit Doesn’t Matter
dcancel
1
79
Pivot to Win
dcancel
0
2.1k
Creating a Data-Driven Startup
dcancel
3
2k
Data-Driven Startups
dcancel
4
4.6k
Other Decks in Business
See All in Business
20240416_SuperMaskedDevOps
takusamar
1
330
採用ピッチブック
macloud
2
48k
Delivering More With Less: An Introduction to Value Streams
helenjbeal
3
370
CHILLNN Culture Deck 2024
ryo_nagata_
0
120
【エンジニア採用】BuySell Technologies会社説明資料
buyselltechnologies
1
41k
株式会社トラストバンク_採用ピッチ資料
sugahara
0
730
plan-renewal-freee-2024
yuki_yano
PRO
0
140
データ分析基盤構築に役立つAWSマネージドサービス紹介
ryo5043617
0
210
【DearOne】Dear Newest Member
hrm
1
2.3k
Company Deck 2024Q1
tterasoma
0
380
grabss会社案内 / grabss careerdeck
grabss
0
540
HRBrain|26卒 新卒向け|会社説明資料
hrbrain
2
460
Featured
See All Featured
How to train your dragon (web standard)
notwaldorf
75
5.2k
Scaling GitHub
holman
457
140k
We Have a Design System, Now What?
morganepeng
43
6.8k
GraphQLの誤解/rethinking-graphql
sonatard
55
9.3k
Stop Working from a Prison Cell
hatefulcrawdad
267
19k
Designing for Performance
lara
601
67k
Web development in the modern age
philhawksworth
203
10k
Documentation Writing (for coders)
carmenintech
60
4k
Art, The Web, and Tiny UX
lynnandtonic
290
19k
Adopting Sorbet at Scale
ufuk
69
8.6k
Distributed Sagas: A Protocol for Coordinating Microservices
caitiem20
323
20k
Templates, Plugins, & Blocks: Oh My! Creating the theme that thinks of everything
marktimemedia
20
1.8k
Transcript
Crea%ng a Data-‐Driven Business David Cancel -‐
@dcancel
“In God we trust; all others must bring data.”
-‐ W. Edwards Deming
Hi, I’m @dcancel
None
I’m a data geek
Before we get started…
None
Talking, Reading, and Dreaming are Worthless.
#JFDI Just Fucking Do It
Data alone is useless.
Op%mize your business for learning not data.
Use data to validate your assump%ons.
Not to make decisions for you.
Time to talk data.
None
?
Data-‐driven teams are stronger.
Shared metrics == clear feedback loop.
A/B Tes%ng won’t save your business.
Remember it’s about valida%ng your assump%ons.
Always Be Tes%ng. Just don’t be stupid.
Hard to perform worse than the average…
“The average conversion rate in the United States of
America whether you're selling elephants or iPods.” Avinash Kaushik -‐ AnalyIcs Evangelist, Google 2%
#FAIL
Data-‐driven teams can fail faster.
Why is failing good?
“Angry Birds became an overnight success… aYer 51 failures.”
-‐ Don Dodge
It took the inventors 409 tries to get the
formula right. -‐ Wikipedia
Guitar Hero a 10 year overnight success.
Whoops! Wrong iRobot…
iRobot a 12 year overnight success.
Start Today
The Opera%ng Dashboard
A single place to measure your business health.
Company-‐wide dashboard
All ini%a%ves should improve your opera%ng metrics.
Conversion Funnels
Sales funnels kick ass.
None
None
None
Daily Sales Performance
The ul%mate in accountability.
The ul%mate in transparency!
None
Churn Performance
None
NPS Surveys – Internal + External
None
None
None
Cohort Analysis
None
None
Without a cohort analysis you are flying blind
Are your new customers beger or worse?
No clue un%l you’ve done a cohort analysis.
What really magers?
None
None
Happy Customers
Success == Happy customers and a happy team.
Thank you David Cancel