Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
10 Things You Need to Know About Apps
Search
Dermot Daly
September 04, 2012
Technology
1
82
10 Things You Need to Know About Apps
Presentation given to Wayra teams during Wayra Ireland Week
Dermot Daly
September 04, 2012
Tweet
Share
More Decks by Dermot Daly
See All by Dermot Daly
iPadInBusiness.pdf
dermdaly
0
72
Adding Analytics to your mobile apps
dermdaly
2
510
The Case for Native Mobile Apps
dermdaly
1
360
Other Decks in Technology
See All in Technology
BPStudyの200回を中心にIT業界を振り返る。そしてこれから
haru860
3
390
AOAI をきっかけに 社内の Azure 管理を見直した話
recruitengineers
PRO
1
440
ワールドカフェI /チューターを改良する / World Café I and Improving the Tutors
ks91
PRO
0
150
プロンプトエンジニアリングでがんばらない-Agentic Workflow へ-近藤憲児
kenjikondobai
6
1.2k
Android Target SDK 35 (Android 15) 対応の概要
akkie76
0
150
MapLibreとAmazon Location Service
dayjournal
1
180
本当のAWS基礎
toru_kubota
1
610
Azure犬駆動開発の記録/GlobalAzureFukuoka2024_20240420
nina01
1
240
DMM.com アルファ室採用案内資料
hsugita
1
220
EMとして2023年度に頑張ったこと / What we did well in FY2023 as a EM
pauli
1
200
チームでロジカルシンキングに改めて向き合っている話 〜学習環境と実践⽅法〜
sansantech
PRO
3
3.2k
ルーターでプレゼンする
puhitaku
1
3.2k
Featured
See All Featured
Bootstrapping a Software Product
garrettdimon
PRO
302
110k
Navigating Team Friction
lara
179
13k
Art, The Web, and Tiny UX
lynnandtonic
290
19k
Docker and Python
trallard
35
2.7k
Visualization
eitanlees
137
14k
Git: the NoSQL Database
bkeepers
PRO
423
63k
Java REST API Framework Comparison - PWX 2021
mraible
PRO
19
6.9k
StorybookのUI Testing Handbookを読んだ
zakiyama
13
4.6k
Building Flexible Design Systems
yeseniaperezcruz
320
37k
Building an army of robots
kneath
300
41k
Building a Modern Day E-commerce SEO Strategy
aleyda
21
6.4k
Bash Introduction
62gerente
605
210k
Transcript
10 Things You Need to Know About Apps Dermot Daly,
founder Tapadoo
1. You May Not Need An App
None
None
None
None
None
None
However..for impulse buys...
However..for impulse buys...
However..for impulse buys...
However..for impulse buys...
However..for impulse buys...
However..for impulse buys...
However..for impulse buys...
However..for impulse buys... Total Time ~ 2 minutes
I Wouldn’t
I Wouldn’t • Have given it a second thought the
next day
I Wouldn’t • Have given it a second thought the
next day • Have taken a trip to a bricks & mortar shop
I Wouldn’t • Have given it a second thought the
next day • Have taken a trip to a bricks & mortar shop • ...have purchased that book
I Wouldn’t • Have given it a second thought the
next day • Have taken a trip to a bricks & mortar shop • ...have purchased that book Total Time ~ 2 minutes - Immediately
Versus I Can’t:
Versus • Boot any of my computers in 2 minutes
I Can’t:
Versus • Boot any of my computers in 2 minutes
• Remember my own credit card number I Can’t:
Versus • Boot any of my computers in 2 minutes
• Remember my own credit card number • Remember by VbV credentials I Can’t: (don’t get me started)
Versus • Boot any of my computers in 2 minutes
• Remember my own credit card number • Remember by VbV credentials I Can’t: (don’t get me started)
Instant Payment Channel I Can:
Instant Payment Channel • Remember by iTunes password I Can:
Instant Payment Channel • Remember by iTunes password • Remember
my Paypal password I Can:
Instant Payment Channel • Remember by iTunes password • Remember
my Paypal password • Remember by gmail password I Can:
Convenience Trumps All
2. Do not do an app for an app’s sake
3. Apps are marketing tools
None
None
None
None
None
None
4. Just because it is small, it doesn’t mean simple
5. Apps are all about context
None
Where do you use yours?
None
None
None
Photo Credit: User wwarby on Flickr
3 “Generic” Uses For Apps Context, Context, Context
Photo Credit: User scragz on Flickr
Photo Credit: User laughingsquid on Flickr
Photo Credit: User Ed Yourdon on Flickr
6. Investigate your idea
None
7. Less IS more
None
Choice Quotes
“.. and we should make it ‘social’...” “..the app should
also do...” Choice Quotes “..on our website we have a ...”
“.. and we should make it ‘social’...” “..the app should
also do...” Choice Quotes Or, my personal favourite: “..on our website we have a ...”
“.. and we should make it ‘social’...” “..the app should
also do...” “..is there any way we can use the GPS* ?” Choice Quotes Or, my personal favourite: * Can also replace with camera, accelerometer, etc. “..on our website we have a ...”
None
None
8. Gorgeous matters
None
or worse? ;-)
9. Sweat the details
None
None
None
None
10. Mobile REALLY Matters
Thanks
Thanks
[email protected]
@dermdaly tapadoo.com tapadoo.com/blog