! ! ! ! Credit: Goran Tomasevic/Reuters
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! ! ! ! ! Rebel fighters take cover during a shelling near Ajdabiyah, Libya on Thursday.
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rNews
Embedded Data For
The News Industry
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Hello!
§ Stuart Myles – @smyles
Lead of the IPTC Semantic Web WG &
Deputy Director of Schema Standards,
The Associated Press
§ Evan Sandhaus – @kansandhaus
Lead Architect, Semantic Platforms,
The New York Times Company
§ Andreas Gebhard – @agebhard
Managing Editor,
Getty Images
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...And 50
Others
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STORY
PHOTO
Story components which are obvious to a person…
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STORY
PHOTO
...are not so obvious to a machine.
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The Problem of Structured Data
§ Modern Web Sites
Built with 3 Tier
Architecture
• Data Tier: Database
Where Content Lives.
• Presentation Tier:
HTML Document that is
sent to user.
• Logic Tier: Software
that reads from the Data
Tier and outputs the
Presentation Tier.
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Data
Tier
Logic
Tier
Display
Tier
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The Problem Of Structured Data:
Continued
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Label Type Value
id number 1248069162607
Headline text New Web Code Draws Concern...
Byline text By TANZINA VEGA
Date date 20101010
Body text In the next few years, a powerful...
Length number 1123
Tag text Privacy
Tag text Computers and the Internet
Tag text Web Browsers
New Web Code Draws Concern...
New Web Code Draws Concern...
By TANZINA VEGA
October 10, 2010
In the next few years, a powerful...
Data Tier Display Tier
Logic Tier
§ Content very well structured on Data
Tier, but all of this structure is lost in
translation to presentation tier.
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The Problem Of Structured Data:
Continued
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New Web Code Draws Concern...
New Web Code Draws Concern...
By TANZINA VEGA
October 10, 2010
In the next few years, a powerful...
Display Tier
=
?
§ Search engines, social
networks, aggregators and
other sites only see the
Display Tier, and cannot
leverage the underlying
structure of the data.
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Semantic Markup Standards
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Microformats RDFa Microdata JSON
§ First
§ Simple
§ Rigid
§ Official
§ Complex
§ OpenGraph
§ Unofficial
§ Flexible
§ Schema.org
§ Official
§ Developers
§ External
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rNews
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rNews Defined
rNews is a data model for
embedding machine-readable
publishing metadata in web
documents and a set of
suggested implementations.
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rNews is a data model
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ImageObject
VideoObject
AudioObject
Article
Comment
Organization
Person Location
NewsItem
comment
associatedMedia
Concept
about
PostalAddress
address
address
mentions
address
creator
editor
contributor
provider
copyrightHolder
accountablePerson
creator
editor
contributor
provider
copyrightHolder
sourceOrganization
name
associatedArticle
Geo
Coordinates
geo
Coordinates
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for embedding machine-readable
publishing metadata in web
documents
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Headline
Byline
Tags
Creator
...
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and a set of suggested implementations
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RDFa Microdata JSON
Today Very Soon Maybe?
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rNews - Working Example
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//W3C//DTD4XHTML41.04Transitional//EN"44"http://www.w3.org/TR/xhtml1/DTD/xhtml1>transitional.dtd">44
444
4444
4444444
44444Allies4Are44Split...
444444NATO4Takes44Command
444444
44444444
44444444
444444Credit:4Goran4Tomasevic/Reuters
444444444Rebel4fighters44take...
444444By4STEVEN4LEE44MYERS
444444WASHINGTON44|4March424,42011
444444
44444444
444444Having44largely4succeeded...
444444
44444444
4444notice.html"> 44444444444©4Copyright442011 444444444The4New4York44Times44Company
4444444444444444444Disclaimer 444444444
4444444
444444
444
44444444
444444Section
44444444World
444444Tags
4444444
44444444
444444
444444
4444444444
444444People
4444444444Qaddafi,4Muammar44el>
44444444
44444444
4444Discussion44(3)
44444444
4444444444
444444So4the4question44is..."
4444444444
4444444444Chuck
4444444444March425th,44201148:274am
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HTML 5 Microdata
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! @import url(css/iptc_times2.css);
!
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Allies Are Split on Goal and Exit Strategy in Libya
! ! ! NATO Takes Command
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! ! ! !
! ! ! !
! ! ! ! Credit:
! ! ! ! !
! ! ! ! ! ! Goran Tomasevic
! ! ! ! !
! ! ! ! ! /
! ! ! ! !
! ! ! ! ! ! Reuters
! ! ! ! ! !
! ! ! ! !
! ! ! !
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RDFa
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! @import url(css/iptc_times2.css);
!
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! ! !
Allies Are Split on Goal and Exit Strategy in Libya
! ! ! NATO Takes Command
! ! !
! ! ! !
! ! ! !
! ! !
! ! ! ! By
! ! ! !
! ! ! ! ! STEVEN LEE MYERS
! ! ! !
! ! !
! ! !
! ! ! ! WASHINGTON
! ! ! ! |
! ! ! ! March 24, 2011
! ! !
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The Way to rNews
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The Way To rNews
§ June: Genesis of rNews - Evan at SemTech 2010
§ November 5 - Rome: chartered
§ internal discussions about NYT draft
§ March 9 - Dubai: rNews 0.1
§ lots of feedback, changes and additions
§ June 9 - Berlin: rNews 0.5
§ June 28: rNews 0.6
§ September 6: rNews 0.7 [aligned w/ schema.org]
§ October 7 - Vienna: rNews 1.0
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2010
2011
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Engaging Our Community
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Engaging Our Community
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Engaging Our Community
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Engaging Our Community
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Feedback we incorporated...
§ In Person
• 3 Meetups: New York, Berlin, London
• Over a dozen one-on-one meetings with leading media and
technology companies.
§ Online
• Rnews.org forum
• Numerous Blog Posts
§ In The Standard’s Community
• W3C Community Group
• Media Standards Trust
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Feedback we incorporated...
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point
circle
elevation
polygon
box
line
Geo
Coordinates
Location
latitude
longitude
altitude
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Feedback we incorporated...
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Person
editor
NewsItem
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rNews
Benefits
Or Why You Should Care
About rNews
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Benefit #1: Better Links
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With Structured
Data
No Structured
Data
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Benefit #2: Better Analytics
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Javascript can extract richer news metadata
Analytics per item, not just per page
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Benefit #3: Better Ad Placement
Leverage metadata
not just text
Avoid unfortunate
juxtapositions
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rNews as a news API
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Level the Playing Field
Encourage Open Innovation
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How Can You Help Us Get to rNews 1.0?
§ Check out the rNews 0.7 spec
§ Mark up some pages using rNews
§ Extract rNews properties using your favourite distiller
§ Dream up The Next Metadata Killer App™
Let us know what you think
Let us know how we can help
@smyles • @agebhard • @kansandhaus
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rNews
Thank
You