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The
IMPORTANCE
of being
OBVIOUS
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Know thy
ENEMY
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Your Mission
BOOK A TEST DRIVE
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Full disclosure
COMPLETELY MY FAULT
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Introducing
CLARITY
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The
“CALL TO ACTION”
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The
“CALL TO ACTION”
BOOK A
TEST
DRIVE!
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The
“CALL TO ACTION”
BOOK A
TEST
DRIVE!
GET A
FINANCE
QUOTE
GENERAL
ENQUIRY
RESERVE
THIS CAR
NOW!
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YOU DON’T
NEED TO BE
BLATANT TO BE
OBVIOUS
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Testing your
CHANGES
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Reap the
REWARDS
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Mar 2008
Apr 2008
May 2008
Jun 2008
Jul 2008
Aug 2008
Sep 2008
Oct 2008
Nov 2008
Dec 2008
Jan 2009
Feb 2009
Mar 2009
Apr 2009
May 2009
Jun 2009
Jul 2009
Aug 2009
Sep 2009
Oct 2009
Nov 2009
Dec 2009
Jan 2010
Feb 2010
2010
2009
MONTHLY ENQUIRIES ON VEHICLES
100
200
300
400
500
600
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Apr 2009
May 2009
Jun 2009
Jul 2009
Aug 2009
Sep 2009
Oct 2009
Nov 2009
Dec 2009
Jan 2010
Feb 2010
Mar 2010
Apr 2010
May 2010
Jun 2010
Jul 2010
Aug 2010
Sep 2010
Oct 2010
Nov 2010
Dec 2010
Jan 2011
2010 2011
MONTHLY ENQUIRIES ON VEHICLES
100
200
300
400
500
600
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4,800+
ENQUIRIES ON VEHICLES
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˒ DEFINE WHAT YOU WANT TO DO
˒ MAKE THINGS OBVIOUS FOR USERS
˒ TEST YOUR CHANGES
˒ MEASURE THE RESULTS
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THANK YOU!
THIS PRESENTATION AVAILABLE, WITH OTHERS, AT
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SEMI-REGULAR BLOGGINGS AT
ABITGONE.CO.UK
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@ABITGONE SORRYNOQUESTIONS.COM