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Evan Solomon | Automattic
@evansolomon
You don’t
know people
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Try
Measure
Profit!
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Pick one
At least until we have
lots of data
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Rat pelts
& cobras
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Previews
up 10%
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http://theme.wordpress.com/themes/
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Optimizely
Fast & Flexible
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The (abridged) plugin
wp_enqueue_script('optimizely
', $this->url);
wp_localize_script(
'optimizely',
'wpcom_optimizely',
array( $experiment->slug =>
true )
);
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gist.github
/1275892
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jQuery (".post-812")
.find("h2 > a")
.html("Nacin fights Koop");
The change
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jQuery(".post-812")
.find("h2 > a")
.live("mousedown",
function() {
window.optimizely.push(
["trackEvent", "a_click"]
);
});
The goal
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optimizely_experiment(
"nancin_coding_title',
array(
"action" => "init",
"logged_out_users" => true
) );
The test
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var wpcom_optimizely =
{"nacin_coding_title":true};
The browser
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The target
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isvalid.org
Confidence interval
Significance test
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github
/evansolomon/isvalid.org
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Question everything
&
Design for 0% failure
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@evansolomon
http://slideshare.net/evansolomon/you-dont-know-people/