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“New news.com.au design
brought to you by someone with
a set of crayons. Yeesh.”
via twitter, 3rd September 2011
photo: flickr user clarkmaxwell
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What do we mean by
disruption?
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change.
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try to
re-align
first
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HOW DO YOU KNOW #1
when re-aligning
doesn’t work
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big picture
has changed
HOW DO YOU KNOW #2
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big picture
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australian
websites
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international
websites
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“I’m sure I’m a million years late on
this but LOLOLOL the news.com.au
web site is a pile of garbage from the
garbage factory! #garbage
via twitter, 3rd September 2011
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change
vs.
innovation
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facebook?
twitter?
awesome!
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“It's not change that people don't like..
it's sloppy designs that look tacky
I'm doing cert 4 web design and I can put
together something like that in 5 minutes
and have it coded in under an hour..”
via facebook, 3rd September 2011
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let’s start
designing!
so,
yay!
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wait,
what are we
actually designing?
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requirements
yay?
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simplify that list
Your goal is a list of only
5 measures
5 ways to know what “done” means.
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business secrets!
Differentiate from competitors
Engage users who “tune out” categories
More opportunities for top-stories traffic
Appeals to our target market
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the suits are happy,
now it’s your turn.
what does success
look like for design/ux?
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design secrets!
More energy and pace
Separate news from feature/lifestyle
Content (not design) is the hero
Strong brand around news stories
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black-ops
or: stakeholder hide and seek
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Design
UX
Sketching, Photoshop, Axure, HTML/CSS
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keeping it
real
once it gets real
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keeping it
agile
once it gets big
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keeping it
flexible
once things get scary
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“Your new site is sh*t.
I can’t find ANYTHING.
You are forcing me to become an
uninformed person.
Change it back.”
via twitter, 5th September 2011
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“Crazy epic!
It makes life worth living”
via user testing before launch
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Lots of sources
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Lots of sources
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RULE #1
over-communicate
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USER:
(blah blah blah)
take a deep breath
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USER:
(blah blah blah)
YOU:
why are they saying that?
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RULE #2
know where you fit
in their lives
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don’t
mess
with
routine
photo: flickr user razvan.caliman
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RULE #3
it’s just a website.
don’t take it too seriously.
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thanks!
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“ps. I’m ‘unliking’ this page and
removing the site from my
favourites. Bye.”
via facebook, 11th September 2011
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“The new news.com.au site –
There’s WHITE SPACE!!1!!!1”
via twitter, 3rd September 2011