Share
Embed
Slide 1
Slide 1 text
CULTURE + DESIGN
Interactions 12
#cultureUX
Slide 2
Slide 2 text
About Me
Erik Dahl
#cultureUX
@eadahl
Slide 3
Slide 3 text
About this talk
4 VIGNETTES
& CAVEATS
DEFINING
CULTURE
3 BUILDING BLOCKS
OF CULTURE IMPLICATIONS
Slide 4
Slide 4 text
Cultural Fit
Slide 5
Slide 5 text
No content
Slide 6
Slide 6 text
No content
Slide 7
Slide 7 text
No content
Slide 8
Slide 8 text
No content
Slide 9
Slide 9 text
“The Phone Stack” Game
Slide 10
Slide 10 text
Orientation
Methodology
CULTURAL
Slide 11
Slide 11 text
THE REAL JOURNEY OF
DISCOVER CONSISTS NOT IN
SEEING NEW LANDSCAPES BUT
IN HAVING NEW EYES.
- MARCEL PROUST
Slide 12
Slide 12 text
YES... AND...
Psychology
Physiology
Emotions
Context
Activities
Motivations
Goals
CULTURE
Slide 13
Slide 13 text
YES... AND...
Slide 14
Slide 14 text
culture
within your organization
I’m NOT talking about creating
Slide 15
Slide 15 text
cross-cultural
I’m NOT talking about
design
Slide 16
Slide 16 text
Cultural Foil
Slide 17
Slide 17 text
MANY
we are all members of
CULTURES
Slide 18
Slide 18 text
So, what is culture about?
Okay, great.
HOW DO WE DEFINE IT?
culture
Slide 19
Slide 19 text
Behavior - what people do
Knowledge - what people know
Artifacts - things people make and use.
Culture is:
- James Spradley
Slide 20
Slide 20 text
Culture is simply what gives meaning to
actions, which it does by providing a
sense of coherence or patterning and
predictability. It provides the lens through
which one interprets events, scenes, and
actions.
- Robert Gordon
Culture is simply what gives meaning to
actions, which it does by providing a
sense of coherence or patterning and
predictability. It provides the lens through
which one interprets events, scenes, and
actions.
- Robert Gordon
Slide 21
Slide 21 text
The concept of culture I espouse...is
essentially a semiotic one. Believing with Max
Weber, that man is an animal suspended in
webs of significance he himself has spun, I
take culture to be those webs, and analysis of
it to be therefore not an experimental science
in search of law but an interpretive one in
search of meaning.
- Clifford Geertz
The concept of culture I espouse...is
essentially a semiotic one. Believing with Max
Weber, that man is an animal suspended in
webs of significance he himself has spun, I
take culture to be those webs, and analysis of
it to be therefore not an experimental science
in search of law but an interpretive one in
search of meaning.
- Clifford Geertz
Slide 22
Slide 22 text
Culture is a system of shared meanings
that is based on a signifying order, a
complex system of different types of signs
that cohere in predictable ways into
patterns or representation which
individuals and groups can utilize to make
or exchange messages.
- Marcel Danesi
Culture is a system of shared meanings
that is based on a signifying order, a
complex system of different types of signs
that cohere in predictable ways into
patterns or representation which
individuals and groups can utilize to make
or exchange messages.
- Marcel Danesi
Slide 23
Slide 23 text
GENERATIVEconcept of culture
TAXONOMICconcept of culture
NOT
a
these definitions point to
a
Slide 24
Slide 24 text
sites of
our designs become
CULTURAL PRODUCTION
Slide 25
Slide 25 text
Joe Ballay on design
...it is in its transparency
that it fulfills its function
Slide 26
Slide 26 text
of CULTURE
3 building blocks
Slide 27
Slide 27 text
PATTERNS
building block #1
Slide 28
Slide 28 text
An underlying shared system of
information and knowledge that
is manifest through patterns of
norms, behaviors and signifiers.
Slide 29
Slide 29 text
No content
Slide 30
Slide 30 text
No content
Slide 31
Slide 31 text
SEE
patterns help us
culture
Slide 32
Slide 32 text
SYNTAX
patterns are the
of culture
Slide 33
Slide 33 text
MATERIAL
of culture
patterns provide the
Slide 34
Slide 34 text
PATTERNS
How do we suss out?
Slide 35
Slide 35 text
NOTICE
be OPEN to the WORLD.
Let go of your ASSUMPTIONS.
Slide 36
Slide 36 text
Sweatener, not Cleaner
Slide 37
Slide 37 text
Farmhouse, not Urban
Slide 38
Slide 38 text
3 building blocks of culture
Patterns --- ---
See
Syntax
---
---
---
---
Material --- ---
Notice
Let go of
Assumptions
---
---
---
---
Slide 39
Slide 39 text
STORIES
building block #2
Slide 40
Slide 40 text
Clifford Geertz
Culture is simply the ensemble of
stories we tell ourselves about ourselves.
Slide 41
Slide 41 text
Harry Crews
Slide 42
Slide 42 text
Truth of the matter was, stories was everything and
everything was stories. Everybody told stories. It was
a way of saying who they were in the world. It was
their understanding of themselves. It was letting
themselves know how they believed the world worked;
the right way and the way that was not so right.
Slide 43
Slide 43 text
No content
Slide 44
Slide 44 text
UNDERSTAND
stories help us
culture
Slide 45
Slide 45 text
SEMANTICS
stories are the
of culture
Slide 46
Slide 46 text
EMIC
stories provide an
perspective of culture
Slide 47
Slide 47 text
STORIES
How do we suss out?
Slide 48
Slide 48 text
EMPATHIZE
be OPEN to the PEOPLE.
Build new ASSUMPTIONS.
Slide 49
Slide 49 text
Creativity
Passion
Authenticity
Community
Engaged
Personal Expression
Slide 50
Slide 50 text
my expression of
< value >
< brand x >
define general
< value >
( - )
neg. brand
expression
( + )
pos. brand
expression
A “Value-based Syllogism”
Slide 51
Slide 51 text
“It used to be that you got ahead by working
harder, but now it’s about working smarter.”
Slide 52
Slide 52 text
3 building blocks of culture
Patterns Stories ---
See
Syntax
Understand
Semantics
---
---
Material Emic ---
Notice
Let go of
Assumptions
Empathize
Build new
Assumptions
---
---
Slide 53
Slide 53 text
INTERPRETATION
building block #3
Slide 54
Slide 54 text
Clifford Geertz
Deep knowledge is the ability to make
complex connections to central concpets.
Slide 55
Slide 55 text
We can’t just give people
what they want.
Slide 56
Slide 56 text
Kim Philby
“I learned more at cocktail parties
than by photographing documents...”
Slide 57
Slide 57 text
KNOW
interpretations help us
culture
Slide 58
Slide 58 text
PRAGMATICS
interpretations are the
of culture
Slide 59
Slide 59 text
ETIC
interpretations provides an
perspective of culture
Slide 60
Slide 60 text
INTERPRETATION
How do we suss out?
Slide 61
Slide 61 text
MODEL
be OPEN to the OURSELVES.
Challenge your ASSUMPTIONS.
Slide 62
Slide 62 text
Enculturation
Slide 63
Slide 63 text
Openings Closings
It’s not always about what
you notice on the clock.
Slide 64
Slide 64 text
Cultural Function
Slide 65
Slide 65 text
Cultural Form
Slide 66
Slide 66 text
3 building blocks of culture
Patterns Stories Interpretations
See
Syntax
Understand
Semantics
Know
Pragmatics
Material Emic Etic
Notice
Let go of
Assumptions
Empathize
Build new
Assumptions
Model
Challenge
Assumptions
Slide 67
Slide 67 text
IMPLICATIONS
CULTURE + DESIGN
Slide 68
Slide 68 text
ULTIMATELY,
CULTURE
IS ALL ABOUT
MEANING
Slide 69
Slide 69 text
Acknowledge...
Let go of...
Build...
Challenge...
ASSUMPTIONS
Slide 70
Slide 70 text
Cultural understanding provides a lens
or orientation towards the world and
our everyday lives.
NEW EYES
Slide 71
Slide 71 text
Designer as...
TRICKSTER
Slide 72
Slide 72 text
Summary
4 VIGNETTES
& CAVEATS
DEFINING
CULTURE
3 BUILDING BLOCKS
OF CULTURE IMPLICATIONS