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FROM ZERO TO SEVEN
FIGURES IN 13 MONTHS
ADII PIENAAR. MICROCONF. 01.05.2012.
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4 YEARS, 22 WOOPEEPS,
200 000 USERS &
QUITE A FEW $$$’s
RIGHT NOW.
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$0 FUNDING
100% BOOTSTRAPPED
ALSO.
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0
375000
750000
1125000
1500000
JUL 08 AUG 08 SEP 08 OCT 08 NOV 08 DEC 08 JAN 09 FEB 09 MAR 09 APR 09 MAY 09 JUN 09 JUL 09
FROM 0 TO 7 FIGURES: 13 MONTHS.
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THE STORY OF A
HACK
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IGNORANCE IS BLISS
COMPETITIVE ADVANTAGE?
ALSO: TECH BUBBLES HAVEN’T REACHED AFRICA YET.
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AGAINST ALL ODDS
OUR JOURNEY.
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WE DID THINGS
DIFFERENTLY
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NOT BASED IN SILICON VALLEY?
NEW YORK? BERLIN?
#1
BREATHE. YOU’LL BE FINE.
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TRUST IN PEOPLE
#2
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DIY.
EVERYTHING.
#3
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WORK HARDER
THAN ANYBODY ELSE
#4
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INVEST IN BRANDING
#5
BECAUSE IT’S FREE.
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CUSTOMER SERVICE IS
CHEAP MARKETING
#6
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WHAT HOCKEYSTICK?
#7
WHAT’S WRONG WITH LINEAR, ORGANIC GROWTH ANY WAY?
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0
375000
750000
1125000
1500000
JUL 08 AUG 08 SEP 08 OCT 08 NOV 08 DEC 08 JAN 09 FEB 09 MAR 09 APR 09 MAY 09 JUN 09 JUL 09
FROM 0 TO 7 FIGURES: 13 MONTHS.
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HIRE BEHIND THE CURVE
#8
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SUPPLY
DEMAND
POTENTIAL
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HIRE HERE
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INCREASED EFFICIENCY
DOESN’T INCREASE OVERHEADS
#9
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ENABLE OTHERS TO MAKE MONEY
#10
BECAUSE IT’S RECESSION-PROOF.
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ADII PIENAAR
HTTP://WOOTHEMES.COM
HTTP://ADII.ME
@ADII
FROM ZERO TO SEVEN
FIGURES IN 13 MONTHS