Slide 1

Slide 1 text

Through  Adap,ve  Human  Behavioral  Analysis   Reinven,ng  Interest  Discovery   Jonathan  LeBlanc   Twi$er:  @jcleblanc   Github:  github.com/jcleblanc  

Slide 2

Slide 2 text

Technology  was  the  Solu,on  

Slide 3

Slide 3 text

The  Sociological  Backbone  of  Iden,ty   Us  &  Them   The  Science  of  Iden=ty   By  David  Berreby  

Slide 4

Slide 4 text

What  a  person  knows   What  a  person  knows  they  don’t  know   What  a  person  doesn’t  know  they  don’t  know   The  Different  States  of  Knowledge  

Slide 5

Slide 5 text

Iden=ty  and  discovery  are   NOT  a  technology  solu=on   Technology  was  not  the  Solu,on  

Slide 6

Slide 6 text

It  was  Time  to  Prove  it  

Slide 7

Slide 7 text

Building  the  Iden,ty  Engine  

Slide 8

Slide 8 text

Building  Checkin  Categoriza,ons   Shopping   Technology   Geeks   Posters   GiHs  

Slide 9

Slide 9 text

The  more  you  use  it,  the   more  accurate  it  becomes   A  Learning  System  

Slide 10

Slide 10 text

Commonality  Overlap  

Slide 11

Slide 11 text

The  future  of  the  web  will   not  be  driven  by  technology.     It  will  be  driven  by  our  core   humanity.   The  Future  

Slide 12

Slide 12 text

Thank  You!   Jonathan  LeBlanc   Twi$er:  @jcleblanc   Github:  github.com/jcleblanc