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How to get your
designers to love you
Tim McCoy
Director of User Experience
UniversityNow | unow.com
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The four keys to a designer’s heart
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The four keys to a designer’s heart
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The four keys to a designer’s heart
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The four keys to a designer’s heart
Understand what they do
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The four keys to a designer’s heart
Understand what they do
Give them the access they need
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The four keys to a designer’s heart
Understand what they do
Give them the access they need
Be a partner
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The four keys to a designer’s heart
Understand what they do
Give them the access they need
Be a partner
Utilize their broad perspective
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Design is how it works
1 Understand their role
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People think it’s this
veneer — that the designers are handed this
box and told, ‘Make it look good!’
That’s not what we think design is. It’s not
just what it looks like and feels like.
Design is how it works.”
Design is how it works
— Steve Jobs
“Most people make the mistake of thinking
design is what it looks like.
1 Understand their role
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To design, you must work with:
2 Give them access
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To design, you must work with:
2 Give them access
customers +
users
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To design, you must work with:
2 Give them access
customers +
users objectives
executives +
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To design, you must work with:
2 Give them access
customers +
users
objectives
executives +
developers
technology
+
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To design, you must work with:
2 Give them access
customers +
users
objectives
executives +
developers
technology
+
metrics
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To design, you must work with:
2 Give them access
customers +
users
objectives
executives +
developers
technology
+
metrics
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We are all us — there is no them
3 Be a partner
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We are all us — there is no them
3 Be a partner
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Product Mgmt + UX = Product Stewardship
4 Utilize their broad perspective
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Product Mgmt + UX = Product Stewardship
4 Utilize their broad perspective
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Product Mgmt + UX = Product Stewardship
4 Utilize their broad perspective
Product Manager
• Represent business and customer needs
• Understand market opportunities
• Communicate project status
• Prioritize features and releases
• Collaborate with team
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Product Mgmt + UX = Product Stewardship
4 Utilize their broad perspective
Product Manager
• Represent business and customer needs
• Understand market opportunities
• Communicate project status
• Prioritize features and releases
• Collaborate with team
UX Design & Strategy
• Represent user needs and goals
• Manage product vision, framework
• Provide creative direction
• Collaborate with team
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The four keys to a designer’s heart
Understand what they do
1
2
3
4
Give them the access they need
Be a partner
Utilize their broad perspective
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The four keys to a designer’s heart
Understand what they do
1
2
3
4
Give them the access they need
Be a partner
Utilize their broad perspective
Design is how it works
Users, Executives, Technologists, Data
Collaborate! — we are all us
Product Stewardship
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Thank you
Tim McCoy
Director of User Experience
UniversityNow | unow.com
[email protected] | @seriouslynow
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Photo credits
flickr.com/photos/nicsuzor/2554668884
flickr.com/photos/58753905@N00/5451255738
flickr.com/photos/jflinchbaugh/2330767834
flickr.com/photos/boston_public_library/6383741351
flickr.com/photos/thivierr/1237990260
flickr.com/photos/tonz/2852783931