When you have really long lines of text it becomes difficult for the user to read,
in part because it becomes more difficult to track your eye from the end of one
line to the start of the next. The length of the line is called the measure,
research suggests that the ideal range is somewhere between 45 - 75
characters. Whatever length you decide on, just be aware that the longer your
lines the more space, or leading, you need between them to make it easier for
the user to actually read all that awesome stuff you wrote.
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Slide 17 text
See what I mean? This copy is the exact same size as that on the previous slide,
so this isn’t entirely* a trick on your eyes. But the extra space between the
lines makes it way easier for you to read this. In fact, you’ve probably read it in
half the time and effort to what you did previous slide, so you can get back to
listening to what I’m saying.
*ok, maybe one trick in my favor
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No content
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Mark Boulton
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btw, do not
underline words
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Edward Tufte
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$0
$225,000.00
$450,000.00
$675,000.00
$900,000.00
Jan Feb Mar Apr May Jun
Sprockets Widgets
Slide 23
Slide 23 text
$0
$225,000.00
$450,000.00
$675,000.00
$900,000.00
Jan Feb Mar Apr May Jun
Sprockets Widgets
Slide 24
Slide 24 text
$0
$225,000.00
$450,000.00
$675,000.00
$900,000.00
Jan Feb Mar Apr May Jun
Sprockets Widgets
Slide 25
Slide 25 text
$0
$225,000.00
$450,000.00
$675,000.00
$900,000.00
Jan Feb Mar Apr May Jun
Sprockets Widgets
Slide 26
Slide 26 text
$0
$125,000.00
$250,000.00
$375,000.00
$500,000.00
Jan Feb Mar Apr May Jun
Sprockets Widgets
Slide 27
Slide 27 text
-$80,000.00
-$60,000.00
-$40,000.00
-$20,000.00
$0
$20,000.00
$40,000.00
$60,000.00
$80,000.00
Jan Feb Mar Apr May Jun
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No content
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Dieter Rams
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Design can be a science
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Slide 31 text
Our values are shared
Slide 32
Slide 32 text
We are all designers
Slide 33
Slide 33 text
“The mathematical sciences
particularly exhibit order, symmetry
and limitation; and these are the
greatest forms of the beautiful.”
Aristotle