Microformats Workshop

Workshop for Environments for Humans, covering the history and foundation of microformats, as well as examples and exercises to help publish microformats (XFN, hCard and hCalendar). Also includes numerous demonstrations and microformats resources, including validation and authoring tools.

Transcript

1. Some rights reserved. Microformats Workshop Emily Lewis The Workshop Summits January 15, 2010 Environments for Humans
2. Microformats Workshop The Workshop Summits • I’m a web designer for Pitney Bowes Business Insight • I love web standards, semantic markup and CSS, accessibility, usability and microformats • I write about web design (and other topics) at A Blog Not Limited • I just wrote Microformats Made Simple 2
3. Microformats Workshop The Workshop Summits Today, you’ll learn: • What are microformats • Benefits of microformats • How to enrich your content with some common microformats • Where you can see microformats in action • Lots of resources to help you publish microformats 3
4. Microformats Workshop The Workshop Summits What are microformats? 4
5. Microformats Workshop The Workshop Summits Designed for humans first and machines second, microformats are a set of simple, open data formats built upon existing and widely adopted standards. 5 Microformats Workshop The Workshop Summits Microformats enable the publishing and sharing of higher fidelity information on the web. Microformats Wiki: What Are Microformats
6. Microformats Workshop The Workshop Summits Building blocks that enable users to own, control, move and share their data on the web. Smart content Markup, with more meaning 6 Microformats Workshop The Workshop Summits Microformats Wiki: What Are Microformats
7. Microformats Workshop The Workshop Summits Sounds complicated. Let’s make it easier. 7
8. Microformats Workshop The Workshop Summits Microformats are sets of HTML attributes and values that are applied to common web content to describe that content and give it more meaning. 8
9. Microformats Workshop The Workshop Summits Formal microformats • hCalendar: event information • hCard: contact information • rel-license: license links • rel-nofollow: restricting increased page rank for links • rel-tag: tag links • VoteLinks: for, against and abstain links • XFN: distributed social networks • XOXO: outline content 9
10. Microformats Workshop The Workshop Summits And even more drafts • hAtom: syndicated content • hAudio: audio content • hListing: open, distributed listings • hMedia: video, images and audio media • hNews: journalistic news • hProduct: consumer products • hRecipe: food and beverage recipes • hResume: Résumés and C.V.s • hReview: reviews • xFolk: bookmarks 10
11. Microformats Workshop The Workshop Summits Formal vs. draft specifications 11 Formal microformats are those that are stable and unlikely to change. Draft microformats are relatively far along in the specification process, but haven’t been formally completed. They are subject to change.
12. Microformats Workshop The Workshop Summits THE BASICS Use existing standards • (X)HTML • rel • class • rev • vCard: hCard • iCalendar: hCalendar • Atom: hAtom • Other microformats and naming principles 12
13. Microformats Workshop The Workshop Summits THE BASICS Emphasize semantics • Core purpose is meaning • POSH - Plain Old Semantic HTML • “Self-describing” - Chris Mills • <p> for paragraph content • <ul>, <ol>, <dl> for list content • <h1>-<h6> for heading content 13
14. Microformats Workshop The Workshop Summits THE BASICS Address a specific “problem” • Common, real-world web content • People • Organizations • Events • Blog posts • Reviews • Tags 14
15. Microformats Workshop The Workshop Summits THE BASICS Intentionally simple • Easy to learn and use • Based on current human behavior on the web • Aimed at 80% of use-cases; the most common 15
16. Microformats Workshop The Workshop Summits THE BASICS Humans first, machines second • Human-readable content • From a user’s perspective, web content published with microformats is indistinguishable from that published without. • “Invisible” metadata for machines • Search engines, user agents, applications, etc. • Allows human-readable content to be extracted and used for a wide range of purposes. 16
17. Microformats Workshop The Workshop Summits Why? 17
18. Microformats Workshop The Workshop Summits Semantics THE BENEFITS • Meaning for machines • Content published with microformats is parsable. It can be extracted and indexed, downloaded, searched for, saved, cross-referenced and combined. • Web site becomes an API, enabling sharing and re-use of content 18
19. Microformats Workshop The Workshop Summits User experience enhancements THE BENEFITS • More meaningful search results • Google Rich Snippets • Download to address book • Download to calendar 19
20. Microformats Workshop The Workshop Summits Google Rich Snippets: More meaningful search 20
21. Microformats Workshop The Workshop Summits DEMO: Google Rich Snippets Visit http://google.com and search for “coffee san francisco” 21
22. Microformats Workshop The Workshop Summits DEMO: Google Rich Snippets Scroll down to see how the Rich Snippet displays hReview information* 22 *NOTE: Google is still rolling out this feature, so not all search users will see Rich Snippets
23. Microformats Workshop The Workshop Summits Minimal investment THE BENEFITS • Easy to learn • Easy to implement • No need for special software • No need to learn new technologies 23
24. Microformats Workshop The Workshop Summits Encourages standards THE BENEFITS • Web standards • Valid, semantic markup • Standard workflows and processes for development teams • Consistent markup • Standard naming conventions for styling 24
25. Microformats Workshop The Workshop Summits Enrich content with semantics A BIT OF HISTORY • Early 2000s • Semantic, structural markup • Separate CSS for presentation • 2003-04 • XFN • rel-license • rel-tag • VoteLinks 25
26. Microformats Workshop The Workshop Summits 6,137,400,000+ published AND TODAY 26 • 1,660,000,000 - hCard • 44,100,000 - hCalendar • 60,600,000 - hReview • 108,000,000 - hResume • 807,000,000 - hAtom • 452,000,000 - XFN • 768,000,000 - adr • 148,000,000 - geo Yahoo! SearchMonkey results as of 12/17/09
27. Microformats Workshop The Workshop Summits Everyone’s doing it AND TODAY • XFN: Twitter Flickr Huffduffer Digg LinkedIn Plaxo Technorati Last.fm Google Social Graph API Ident Engine • rel-license: Creative Commons Yahoo! CC Search Google "Usage Rights" search • hCard: Google Rich Snippets Google Maps Yahoo! Local Google Profiles Twitter Last.fm MySpace • hCalendar: Yahoo! Upcoming MapQuest Local Facebook Last.fm Eventful 27
28. Microformats Workshop The Workshop Summits Everyone’s doing it AND TODAY • hResume: LinkedIn SimplyHired Stack Overflow • hReview: Google Rich Snippets Yelp Yahoo! Local Technorati New York Times Travel Cork’d • hListing: Every Car Listed RealEstate.com dealtagger • hRecipe: Food Network Williams Sonoma Recipes 28 Microformats Wiki: Examples in the Wild
29. Microformats Workshop The Workshop Summits Let’s get started! 29
30. Microformats Workshop The Workshop Summits Elemental microformats • Single attribute-value pair • Often used as building blocks for other microformats 30
31. Microformats Workshop The Workshop Summits rel-tag ELEMENTALS 31 <a href="/tags/microformats/" rel="tag">microformats</a> Describes the relationship of links containing tags (keywords) to your content: The rel="tag" attribute-value pair indicates the link destination (href) is to a page that tells what the current page - or part of the current page - is about.
32. Microformats Workshop The Workshop Summits What can you do with rel-tag? ELEMENTALS 32 • Context-specific search • Technorati's Tags • Operator Plug-in for Firefox
33. Microformats Workshop The Workshop Summits Operator Plug-in: Contextual search in action 33
34. Microformats Workshop The Workshop Summits DEMO: Operator Plug-in Using Firefox, visit https://addons.mozilla.org/en-US/firefox/addon/ 4106 and install the plug-in (“Add to Firefox”) 34
35. Microformats Workshop The Workshop Summits DEMO: Operator Plug-in Using Firefox with plug-in installed, visit http://ablognotlimited.com/ s/130 and scroll down to see tags for this post 35
36. Microformats Workshop The Workshop Summits DEMO: Operator Plug-in Select “Tagspaces” from Operator toolbar 36
37. Microformats Workshop The Workshop Summits rel-me ELEMENTALS 37 <a href="http://ablognotlimited.com" rel="me"> A Blog Not Limited</a> Assigned to links to sites that represent you online:
38. Microformats Workshop The Workshop Summits What can you do with rel-me? ELEMENTALS 38 • Identity consolidation • Ident Engine • Huffduffer
39. Microformats Workshop The Workshop Summits blog portfolio 39
40. Microformats Workshop The Workshop Summits blog portfolio 40
41. Microformats Workshop The Workshop Summits Ident Engine: Identity consolidation in action 41
42. Microformats Workshop The Workshop Summits DEMO: Ident Engine Visit http://identengine.com/identity-discovery.htm and enter URL of a profile page 42
43. Microformats Workshop The Workshop Summits DEMO: Ident Engine 43
44. Microformats Workshop The Workshop Summits Huffduffer: Simplified account creation 44
45. Microformats Workshop The Workshop Summits DEMO: Huffduffer Visit http://huffduffer.com/signup/ and, if you don’t already have an account, submit your details using a web site with rel-me (i.e. Twitter profile) 45
46. Microformats Workshop The Workshop Summits DEMO: Huffduffer 46
47. Microformats Workshop The Workshop Summits XFN ELEMENTALS 47 XFN is used to describe social relationships among people me is just one of the values for the XFN microformat
48. Microformats Workshop The Workshop Summits XFN ELEMENTALS 48 Relationship XFN rel Values Friendship (one value) contact acquaintance friend Professional (one or both values) colleague co-worker Family (one value) kin spouse child parent sibling Romantic (any or all values) muse crush date sweetheart Physical met Geographic (one value) neighbor co-resident Identity me
49. Microformats Workshop The Workshop Summits XFN ELEMENTALS 49 For links to other people’s identities online, you can apply XFN to indicate your social relationship with that person: <a href="http://www.christopherschmitt.com/" rel="colleague muse">
50. Microformats Workshop The Workshop Summits Moving into compounds 50
51. Microformats Workshop The Workshop Summits Compound microformats • Several attribute-value pairs (properties and sub- properties) • Utilize other microformats as building blocks 51
52. Microformats Workshop The Workshop Summits hCard COMPOUNDS 52 Adds semantics to contact information for people, places and organizations/companies. Contact information published with hCard can be transformed into an electronic business card. • H2VX Contacts Conversion Service • Operator Plug-in for Firefox • Tails Export Plug-in for Firefox • Oomph Microformats Toolkit
53. Microformats Workshop The Workshop Summits Oomph: Electronic business card action 53
54. Microformats Workshop The Workshop Summits DEMO: Oomph Microformats Toolkit Visit http://visitmix.com/labs/oomph/2.0/client/style/firstrun.html and click the glowing icon in the upper left corner 54
55. Microformats Workshop The Workshop Summits DEMO: Oomph Microformats Toolkit Options to export contact’s electronic business card 55
56. Microformats Workshop The Workshop Summits DEMO: Oomph Microformats Toolkit 56
57. Microformats Workshop The Workshop Summits hCard in 3 easy steps COMPOUNDS 57 1. Identify content 2. POSHify http://www.emilylewisdesign.com/MicroformatsWorkshop/hCard-POSH.html 3. Add hCard http://www.emilylewisdesign.com/MicroformatsWorkshop/hCard-Final.html
58. Microformats Workshop The Workshop Summits 1 STEP Start with Content Do you have contact information for a person, place or organization? 58 Emily Lewis A Blog Not Limited Albuquerque, NM 87106 emily@ablognotlimited.com
59. Microformats Workshop The Workshop Summits 2 STEP Add POSH Apply valid, semantic markup 59 <dl> <dt>Emily Lewis</dt> <dd> <ul> <li><a href="http://www.ablognotlimited.com"> A Blog Not Limited</a></li> <li>Albuquerque, <abbr title="New Mexico">NM</ abbr> 87106</li> <li><a href="mailto:emily@ablognotlimited.com"> emily@ablognotlimited.com</a></li> </ul> </dd> </dl> http://www.emilylewisdesign.com/MicroformatsWorkshop/hCard-POSH.html
60. Microformats Workshop The Workshop Summits class Value 3 Web Content STEP Add hCard Then, add the relevant hCard properties and sub-properties via the class attribute 60 • Name (first and last) • Web site • Address • City • State/province • ZIP code • Email address • fn • url • adr • locality • region • postal-code • email Add the root vcard to an element containing all of the contact information
61. Microformats Workshop The Workshop Summits Final hCard COMPOUNDS 61 <dl class="vcard"> <dt class="fn">Emily Lewis</dt> <dd> <ul> <li><a href="http://www.ablognotlimited.com" class="url"> A Blog Not Limited</a></li> <li class="adr"><span class="locality">Albuquerque</span>, <abbr title="New Mexico" class="region">NM</abbr> <span class="postal- code">87106</span></li> <li><a href="mailto:emily@ablognotlimited.com" class="email">emily@ablognotlimited.com</a></li> </ul> </dd> </dl> http://www.emilylewisdesign.com/MicroformatsWorkshop/hCard-Final.html
62. Microformats Workshop The Workshop Summits Non-semantic elements A CLOSER LOOK 62 <li class="adr"> <span class="locality">Albuquerque</span>, <abbr title="New Mexico" class="region">NM</abbr> <span class="postal-code">87106</span> </li>
63. Microformats Workshop The Workshop Summits Don’t forget about validation! A CLOSER LOOK 63 • W3C Markup Validation Service • Optimus Microformats Transformer
64. Microformats Workshop The Workshop Summits DEMO: Markup validation Visit http://validator.w3.org/ and enter URL for page with hCard 64
65. Microformats Workshop The Workshop Summits DEMO: Markup validation If there are errors, fix them! 65
66. Microformats Workshop The Workshop Summits DEMO: Optimus validation Visit http://microformatique.com/optimus/ and enter URL for page with hCard 66
67. Microformats Workshop The Workshop Summits DEMO: Optimus validation If there are errors, fix them! 67
68. Microformats Workshop The Workshop Summits Also worth noting • Markup doesn't matter, but it should be POSH • Attribute values are case-sensitive • Root properties cannot be combined with sub-properties • You don't need additional class values for styling, but you can use them 68
69. Microformats Workshop The Workshop Summits hCalendar COMPOUNDS 69 Adds semantics to event information. Event information published with hCalendar can be extracted and imported into users' calendars • H2VX Events Conversion Service • Operator Plug-in for Firefox • Tails Export Plug-in for Firefox • Oomph Microformats Toolkit
70. Microformats Workshop The Workshop Summits H2VX: Electronic calendar in action 70
71. Microformats Workshop The Workshop Summits DEMO: H2VX Visit http://h2vx.com/ics/ and enter URL for page with hCalendar (i.e. http://environmentsforhumans.com/workshop-summits/) 71
72. Microformats Workshop The Workshop Summits DEMO: H2VX Select “Download” to add .ics to your electronic calendar 72
73. Microformats Workshop The Workshop Summits DEMO: H2VX Or select “Subscribe” 73
74. Microformats Workshop The Workshop Summits DEMO: H2VX Use with your own site 74
75. Microformats Workshop The Workshop Summits hCalendar in 3 easy steps COMPOUNDS 75 1. Identify content 2. POSHify http://www.emilylewisdesign.com/MicroformatsWorkshop/hCalendar-POSH.html 3. Add hCalendar http://www.emilylewisdesign.com/MicroformatsWorkshop/hCalendar-Final.html
76. Microformats Workshop The Workshop Summits 1 STEP Start with Content Do you have event information? 76 SXSWi 2010 A 5-day conference celebrating the creativity and passion behind the coolest new media technologies • March 12-16, 2010 • Austin Convention Center
77. Microformats Workshop The Workshop Summits 2 STEP Add POSH Apply valid, semantic markup 77 <h1><a href="http://sxsw.com/interactive">SXSWi 2010</a></h1> <p>A 5-day conference celebrating the creativity and passion behind the coolest new media technologies.</p> <ul> <li>March 12-16, 2010</li> <li>Austin Convention Center</li> </ul> http://www.emilylewisdesign.com/MicroformatsWorkshop/hCalendar-POSH.html
78. Microformats Workshop The Workshop Summits class Value 3 Web Content STEP Add hCalendar Then, add the relevant hCalendar properties and sub-properties via the class attribute 78 • Event name • Web site • Description • Type of event • Start date • End date • Location • summary • url • description • category • dtstart • dtend • location Add the root vevent to an element containing all of the event information
79. Microformats Workshop The Workshop Summits Final hCalendar COMPOUNDS 79 <div class="vevent"> <h1 class="summary"><a href="http://sxsw.com/interactive" class="url">SXSWi 2010</a></h1> <p class="description">A 5-day <span class="category">conference</span> celebrating the creativity and passion behind the coolest new media technologies.</p> <ul> <li><span class="dtstart"><span class="value-title" title="2010-03-12"> </span>March 12</span>-<span class="dtend"><span class="value-title" title="2010-03-16"> </ span>16, 2009</span></li> <li class="location">Austin Convention Center</li> </ul> </div> http://www.emilylewisdesign.com/MicroformatsWorkshop/hCalendar-Final.html
80. Microformats Workshop The Workshop Summits Non-semantic elements A CLOSER LOOK 80 <div class="vevent"> ... </div> <p class="description">A 5-day <span class="category">conference</span> celebrating the creativity and passion behind the coolest new media technologies.</p> <li><span class="dtstart"><span class="value-title" title="2010-03-12"> </span>March 12</span>-<span class="dtend"><span class="value-title" title="2010-03-16"> </span>16, 2009</span></li>
81. Microformats Workshop The Workshop Summits Value class pattern A CLOSER LOOK 81 <span class="dtstart"><span class="value-title" title="2010-03-12"> </span>March 12</span> Offers authors several options for marking up date- time information, including the empty <span> method: • Machine-readable date information is the title attribute value • Screen-readers won’t read the title value • No tooltip
82. Microformats Workshop The Workshop Summits Combining microformats For even more semantic power! 82
83. Microformats Workshop The Workshop Summits hCard with rel-me COMBINING MICROFORMATS 83 <dl class="vcard"> <dt class="fn">Emily Lewis</dt> <dd> <ul> <li><a href="http://www.ablognotlimited.com" class="url" rel="me"> A Blog Not Limited</a></li> <li class="adr"><span class="locality">Albuquerque</span>, <abbr title="New Mexico" class="region">NM</abbr> <span class="postal- code">87106</span></li> <li><a href="mailto:emily@ablognotlimited.com" class="email">emily@ablognotlimited.com</a></li> </ul> </dd> </dl> http://www.emilylewisdesign.com/MicroformatsWorkshop/hCard-relMe.html
84. Microformats Workshop The Workshop Summits hCalendar with hCard COMBINING MICROFORMATS 84 <div class="vevent"> ... <li class="location vcard"><a href="http:// www.austinconventioncenter.com/" class="fn org url">Austin Convention Center</a> <ul class="adr"> <li class="street-address">500 East Cesar Chavez Street</li> <li><span class="locality">Austin</span>, <abbr title="Texas" class="region">TX</abbr> <span class="postal- code">78701</span></li> </ul> </li> ... </div> http://www.emilylewisdesign.com/MicroformatsWorkshop/hCalendar-hCard.html
85. Microformats Workshop The Workshop Summits Resources 85
86. Microformats Workshop The Workshop Summits My new book! RESOURCES Available for sale on Amazon Want a preview? Check out Rough Cuts excerpts 86
87. Microformats Workshop The Workshop Summits My blog tutorials RESOURCES Getting Semantic With Microformats: • rel-home, rel-tag, rel-license • XFN • hCard • hCalendar • hAtom • hResume • Themes & Issues • Value class pattern 87
88. Microformats Workshop The Workshop Summits Great stuff from other folks RESOURCES • Microformats Wiki • A good resource once you understand the basics • Microformats: Empowering Your Markup for Web 2.0 by John Allsopp • microformatique • Follow @microformats • Send questions to @microformateers 88
89. Microformats Workshop The Workshop Summits Authoring tools RESOURCES • hCard Creator • hCalendar Creator • hReview Creator • XFN Creator • Jeffrey Zeldman's Web Standards Advisor Dreamweaver plug-in 89
90. Microformats Workshop The Workshop Summits Additional reading RESOURCES • Microformats Role Play • Discovering Magic • The Value Class Pattern • More on developing naming conventions, Microformats and HTML5 • Styling hReview Microformats • Styling XFN and rel-license links • Styling hCard 90
91. Microformats Workshop The Workshop Summits Questions? 91