Adding Value - challenges in the paid content launch

Build a disruptive product with a new team could be a big challenge. See how did we settled everything up, during a 3 months project building. What was great... what shouldn't be done... and next steps.

Transcript

1. CHALLENGES IN THE PAID CONTENT’S LAUNCH "%%*/( 7"-6& @cinti4lim4 @helmedeiros
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6. Content types involved Reasons for charging Amount of "free content" Strategy and growth engines BTTVNQUJPOT
7. BTTVNQUJPOT Advantages of using external services How fast can we deliver? How much will it cost us? What will be our effort? What are the risks?
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9. { Sprint1 Sprint2 Sprint3 60 dias learn build measure
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    (Sense of ownership engaged) Behaviors and attitudes were leveraged!
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    QSPEVDU Test core business’ hypotheses and help entrepreneurs to start the learning process as soon as possible
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13. WBMJEBUJOH Spike: A short experiment with the sole purpose of becoming familiar with a technology, tool, or algorithms, that can solve a problem. Tracer bullets: Experiments that make learning a new technology or algorithm, with refinement cycles. Prototypes: Experiments created with the sole purpose of viewing and validating assumptions.
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    1"$,"(&4 (Focus on delivering fast and economical) TODO TODO DOING DOING TODO DOING DEV TEST HOMOLOG PROD READY DONE GMUD
15. 3FTQPOTJWJOFTT (Skill Team in achieving change and adapt the business to understand new discoveries)
16. $PMMFDUJWF EFDJTJPOT (All the team involved in all decisions - but not too much)
17. "VUPNBUFE UFTUJOH (Automated testing at all stages - from exploration to acceptance)
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    EFDJTJPOT &.108&3&% (All the team involved in all decisions with levels of involvement and dependence) Jurgen Appelo
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    TZTUFN (A set of automated defense mechanisms that prevent the violation of something important by accident) Eric Reis 1. remove defective change 2. warn everyone about the problem 3. prevent the team to introduce new changes 4. find and fix the root cause of the problem
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    $)6/,4 (Reduce waste and increase quality FLOWS FROM A SINGLE PIECE)
22. ideas data product BUILD MEASURE LEARN *ODSFBTF
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24. 5IBOLT Hélio Medeiros - Grupo RBS @helmedeiros http://heliomedeiros.com Cintia Lima - Grupo RBS @cinti4lim4