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Why, What, and How of Design Sprints

Why, What, and How of Design Sprints

Mind the Product Conference 2017 Workshop

A design sprint is a time-boxed, disciplined way to get validation on an idea to ensure you design something people need and/or want. You’ll walk away knowing how to implement them in your organization. In this workshop, small groups will work their way through each phase of a design sprint.

C. Todd Lombardo

June 12, 2017
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  1. WHY

  2. YOU ARE HERE YOU WANT TO BE HERE MAKE EVERYONE

    HAPPY HIGH-FIVE EVERYONE DESIGN PROBLEM
  3. YOU ARE HERE YOU WANT TO BE HERE MAKE EVERYONE

    HAPPY HIGH-FIVE EVERYONE DESIGN PROBLEM ENGINEERING PROBLEM
  4. Why is the headline always something like ‘Millennials aren’t buying

    fabric softener’ rather than ‘P&G fails to adapt to new market’? Alyssa Smith MILLENNIAL CONSUMER
  5. GOAL: FOSTER CLIENT LOYALTY DESIGN SPRINT: LOYALTY IDEATION TESTED MULTIPLE

    PROTOTYPES RANDOM ACTS OF KINDNESS > POINTS SAVE $, HAND WRITTEN NOTES BUY EXPENSIVE LOYALTY SOLUTION? $$$ Points Program lots of money & 00/100 1 2 3 just because Solving The Wrong Problem
  6. A DESIGN SPRINT IS A FLEXIBLE TIME-BOXED PROBLEM SOLVING FRAMEWORK

    THAT INCREASES THE CHANCES OF MAKING SOMETHING PEOPLE WANT What Is A Design Sprint?
  7. Define Understand Build Test Ideate Understand Diverge Prototype Validate Decide

    2013 Unpack Sketch Prototype Test Decide 2015 Understand Diverge Build Test Converge Empathize Define Prototype Test Ideate Map Sketch Build Test Decide 2016 Design Sprint Processes
  8. ANYTIME CUSTOMER VALIDATION IS NEEDED WHEN YOU DON’T HAVE DATA

    WHEN THERE ARE ASSUMPTIONS WHEN YOU ENTER NEW MARKETS WHEN YOU DESIGN SOMETHING NEW When Is A Design Sprint Used
  9. HOW

  10. Agenda TOPIC TIME Welcome + Intro 9:30 Design Sprint Overview

    9:45 Pre-Sprint Work 10:00 Understand: Hopes & Fears, WHO/DO 9:45 Break 11:00 Problem/Solution, Personas 11:10 Problem Statement 11:15 Diverge: Job-Stories, Six-Ups & Storyboards 11:30 Lunch 12:15 Converge: Validation Table 1:00 Converge: Assumption Matching 1:30 Converge: Sketching 2:00 Break 3:00 Prototype: Build & Interview Guide 3:15 Test: Test 1, Test 2 3:45 Test: Debrief 4:00 What’s Next? 4:15 Workshop Retrospective 4:45
  11. 1. Write BIG and with a Sharpie/Marker 2. All Participate

    (yeah, you, the quiet one in the back!) 3. “Yes, and…” not “No, but…” nor “Yes, but…” Ground Rules
  12. DEMOGRAPHIC SHIFTS ◦ The number of Americans ages 65 and

    older is projected to more than double from 46 million today to over 98 million by 2060, and the 65-and-older age group’s share of the total population will rise to nearly 24 percent from 15 percent. ◦ The older population is becoming more racially and ethnically diverse. Between 2014 and 2060 the share of the older population that is non-Hispanic white is projected to drop by 24 percentage points, from 78.3 percent to 54.6 percent. ◦ The changing racial/ethnic composition of the population under age 18, relative to those ages 65 and older, has created a “diversity gap” between generations. ◦ Average U.S. life expectancy increased from 68 years in 1950 to 79 years in 2013, in large part due to the reduction in mortality at older ages. ◦ The gender gap in life expectancy is narrowing. In 1990, there was a seven-year gap in life expectancy between men and women. By 2013, this gap had narrowed to less than five years (76.4 years versus 81.2 years). SOURCE: PRB.ORG
  13. POSITIVE TRENDS ◦ Education levels are increasing. Among people ages

    65 and older in 1965, only 5 percent had completed a bachelor’s degree or more. By 2014, this share had risen to 25 percent. ◦ Average U.S. life expectancy increased from 68 years in 1950 to 79 years in 2013, in large part due to the reduction in mortality at older ages. ◦ The gender gap in life expectancy is narrowing. In 1990, there was a seven-year gap in life expectancy between men and women. By 2013, this gap had narrowed to less than five years (76.4 years versus 81.2 years). ◦ The poverty rate for Americans ages 65 and older has dropped sharply during the past 50 years, from nearly 30 percent in 1966 to 10 percent today. SOURCE: PRB.ORG
  14. CHALLENGES ◦ Obesity rates among older adults have been increasing,

    standing at about 40 percent of 65-to-74- year-olds in 2009-2012. ◦ There are wide economic disparities across different population subgroups. Among adults ages 65 and older, 18 percent of Latinos and 19 percent of African Americans lived in poverty in 2014—more than twice the rate among older non-Hispanic whites (8 percent). ◦ More older adults are divorced compared with previous generations. The share of divorced women ages 65 and older increased from 3 percent in 1980 to 13 percent in 2015, and for men from 4 percent to 11 percent during the same period. ◦ More than one-fourth (27 percent) of women ages 65 to 74 lived alone in 2014, and this share jumps to 42 percent among women ages 75 to 84, and to 56 percent among women ages 85 and older. ◦ The aging of the baby boom generation could fuel a 75 percent increase in the number of Americans ages 65 and older requiring nursing home care, to about 2.3 million in 2030 from 1.3 million in 2010. ◦ Demand for elder care will also be fueled by a steep rise in the number of Americans living with Alzheimer’s disease, which could nearly triple by 2050 to 14 million, from 5 million in 2013. SOURCE: PRB.ORG
  15. UNDERSTAND GET THE BACKGROUND Rules of the Design Sprint Parking

    Lot Hopes & Fears Assumptions KNOW THE USER Who / Do Personas User Journey Map DEFINE THE PROBLEM Problem Statement Problem Reframe WRAP-UP Daily Retrospective
  16. Instructions 1. Each individual: a. Write “Hopes” on one color

    post it (one per note) b. Write “Fears” on a second color 2. Be consistent with your sub-team on colors 3. Place in a two-column grid 4. As a group, examine the similarities, discuss differences 10 MINUTES
  17. Instructions 1. Create two columns, “Who” and “Do” 2. Note

    each stakeholder in the “Who” column (Ex: Sarah the Swimmer, or Gary the Gardener) 3. Write what they typically do today in the “Do” column 4. Note: It’s not what we want them to do, but what they do now 5. Make an exhaustive list 15 MINUTES
  18. Problem Current Sol’n Can’t decide Fears of being taken advantage

    of Cost Goes to Hotel restaurant Orders room-service Eats McDonald’s
  19. Instructions 1. Pick one or two “Whos” 2. Create two

    columns, “Problem” and “Solved by..” 3. Write the problem they experience today in the “Problem” column 4. Reference the “Do” on how they currently solve the problem and describe how they work around the problem 15 MINUTES
  20. David 60 years old, Retail clerk BACKGROUND ◦ David is

    a 60 year old grandad. Recently retired, David spends most days pottering around the garden and playing golf. At weekends, he enjoys walking in the countryside with his wife, Carol. He is currently searching to book a vacation on the Internet. ◦ Roger is comfortable using the computer. Prior to retirement, he used the company's intranet on a regular basis throughout each workday. After retirement, he upgraded his home computer to a new Macbook. ◦ David doesn’t see himself as old, particularly as he helps care for his mother-in-law, Rose, who is 83. FRUSTRATIONS ◦ Although generally fit and healthy, David has become hard of hearing, but struggles to accept it. He does have a hearing aid and, like his reading glasses, it is another thing that Carol often has to search for. “I’m interested to learn to use Facebook, Twitter and the Internet on my smartphone, but nobody is available to teach me. I think it would be beneficial for me to know these things, so that it is easier to connect with my customers.” SOURCE: UI ACCESS, PRB.ORG, INCLUSIVE DESIGN TOOLKIT KEY QUESTIONS ◦ ◦ ◦
  21. Rose 83 years old, retired, single BACKGROUND ◦ Rose is

    an 83 year old great grandmother. Rose lives a 15 minutes drive away from David and Carol. Although fiercely independent, she struggles with everyday tasks like shopping, cooking and housework. Carol and David need to come round most days to help. FRUSTRATIONS ◦ Rose has age-related macular degeneration, which causes blurred central vision in her left eye. Her vision has gotten progressively worse over the past three years. When reading or doing crossword puzzles, she needs brighter light and sometimes uses a magnifier.end highlight. Rose has come to accept her poor vision as a reality. ◦ She has a slight tremor in her right hand. She is happy to report that this does not affect her gardening. She notices that some activities, such as writing and cooking, are affected by the tremor. When she uses the computer she experiences some difficulty in using a mouse, especially if the button or link she's trying to hit is fairly small.end highlight. “New smartphones are very expensive, yet are not even durable. It would be a big loss if it accidentally falls from my hand and crashes.” SOURCE: UI ACCESS, PRB.ORG, INCLUSIVE DESIGN TOOLKIT KEY QUESTIONS ◦ ◦ ◦
  22. Additional Background ◦ Market research ◦ User personas & Buyer

    personas ◦ Competition and/or Substitutes ◦ Support information (complaints, bugs, etc) ◦ Other product data… (if product exists)
  23. LOW IMPORTANCE HIGH IMPORTANCE HIGH RISK LOW RISK HIGH IMPORTANCE

    HIGH RISK HIGH IMPORTANCE LOW RISK LOW IMPORTANCE LOW RISK LOW IMPORTANCE HIGH RISK
  24. LOW IMPORTANCE HIGH IMPORTANCE HIGH RISK LOW RISK HIGH IMPORTANCE

    HIGH RISK HIGH IMPORTANCE LOW RISK LOW IMPORTANCE LOW RISK LOW IMPORTANCE HIGH RISK
  25. Instructions 1. Create a 2x2 grid 2. Individually place assumptions

    on the grid 3. As a group, examine the similarities, discuss differences 4. Place onto Quadrant: Importance vs Risk 10 MINUTES
  26. AWARENESS LEARN MORE GET DETAILS PLAN CONFIRM ITINERARY INFORM SPOUSE

    PURCHASE GET TIX SAVE MONEY TRAVEL ARRIVE SAFELY DINE ? ? STRESS FREE PHASES GOALS EMOTIONS :) :] :| :\ EDUCATE MOBILE NOTIFICAT ION SHARING IN-APP PURCH SAVED CREDIT CARD ? ACTIONS SHARE INFORM FRIENDS SHOW OFF :D SHARE BUTTON
  27. Problem Statement A problem statement is a challenge that has

    business value for a persona INSPIRED BY: JEFF LASH
  28. Problem Statement A problem statement is a challenge that has

    business value for a persona INSPIRED BY: JEFF LASH
  29. Problem Statement A problem statement is a challenge that has

    business value for a persona INSPIRED BY: JEFF LASH
  30. Problem Statement A problem statement is a challenge that has

    business value for a persona INSPIRED BY: JEFF LASH
  31. Problem Statement A problem statement is a challenge that has

    business value for a persona WHAT WHY WHO INSPIRED BY: JEFF LASH
  32. Example Human resources lacks recruiting software Human resource struggles to

    hire top talent to maintain a competitive advantag BAD INSPIRED BY: JEFF LASH
  33. Example Human resources lacks recruiting software Human resource struggles to

    hire top talent to maintain a competitive advantag BAD GOOD INSPIRED BY: JEFF LASH
  34. Problem Statement Human Resources struggle to hire top talent to

    maintain a competitive advantage WHAT WHY WHO INSPIRED BY: JEFF LASH
  35. Problem Statement Students don’t receive enough guidance to develop skills

    that help them learn & flourish WHAT WHY WHO INSPIRED BY: JEFF LASH
  36. THERE’S NO OPPORTUNITY, NOBODY IS WEARING ANY SHOES! THERE’S A

    HUGE OPPORTUNITY, NOBODY IS WEARING ANY SHOES!
  37. Title (H1) PROBLEM SOLUTION Water on the floor Mop WHY?

    Leaky pipe Fix pipe WHY? Too much pressure Lower pressure
  38. Title (H1) PROBLEM SOLUTION Water on the floor Mop WHY?

    Leaky pipe Fix pipe WHY? Too much pressure Lower pressure WHY? Pressure regulator Replace regulator
  39. Title (H1) PROBLEM SOLUTION Water on the floor Mop WHY?

    Leaky pipe Fix pipe WHY? Too much pressure Lower pressure WHY? Pressure regulator Replace regulator WHY? Maintenance schedule More frequent inspection
  40. Daily Retro 1. What was awesome today? 2. What should

    we change to make tomorrow more awesome?
  41. DIVERGE GEAR UP Review Agenda and Rules Pitch Practice Understand

    Recap Job-Stories GENERATE SOLUTIONS Mind Map 6-Ups (aka Crazy Eights) Storyboard Silent critique Group critique WRAP-UP Daily Retrospective
  42. Agenda TOPIC TIME Welcome + Intro 9:30 Design Sprint Overview

    9:45 Pre-Sprint Work 10:00 Understand: Hopes & Fears, WHO/DO 9:45 Break 11:00 Problem/Solution, Personas 11:10 Problem Statement 11:15 Diverge: Job-Stories, Six-Ups & Storyboards 11:30 Lunch 12:15 Converge: Validation Table 1:00 Converge: Assumption Matching 1:30 Converge: Sketching 2:00 Break 3:00 Prototype: Build & Interview Guide 3:15 Test: Test 1, Test 2 3:45 Test: Debrief 4:00 What’s Next? 4:15 Workshop Retrospective 4:45
  43. AWARENESS LEARN MORE GET DETAILS PLAN CONFIRM ITINERARY INFORM SPOUSE

    PURCHASE GET TIX SAVE MONEY TRAVEL ARRIVE SAFELY SHARE INFORM FRIENDS SHOW OFF STRESS FREE PHASES GOALS EMOTIONS :D :) :] :| :\ EDUCATE MOBILE NOTIFICAT ION SHARING IN-APP PURCH SAVED CREDIT CARD SHARE BUTTON ACTIONS WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY JOB STORY WHEN I GO TO MAKE ANOTHER PURCHASE, I WANT TO QUICKLY FINISH BECAUSE I HATE TYPING IN MY INFORMATION OVER AND OVER.
  44. WHEN IT’S 3PM AND I’M SLEEPY, I NEED A PICK-ME-UP,

    SO THAT I CAN BE ALERT FOR MY TEAM.
  45. AWARENESS LEARN MORE GET DETAILS EDUCATE PLAN CONFIRM ITINERARY INFORM

    SPOUSE MOBILE NOTIFICAT ION SHARING PURCHASE GET TIX SAVE MONEY IN-APP PURCH SAVED CREDIT CARD TRAVEL ARRIVE SAFELY SHARE INFORM FRIENDS SHOW OFF SHARE BUTTON STRESS FREE PHASES GOALS OPPORTUNITIES WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY JOB STORY EMOTIONS :D :) :] :| :\
  46. AWARENESS LEARN MORE GET DETAILS EDUCATE PLAN CONFIRM ITINERARY INFORM

    SPOUSE MOBILE NOTIFICAT ION SHARING PURCHASE GET TIX SAVE MONEY IN-APP PURCH SAVED CREDIT CARD TRAVEL ARRIVE SAFELY SHARE INFORM FRIENDS SHOW OFF SHARE BUTTON STRESS FREE PHASES GOALS OPPORTUNITIES WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY JOB STORY EMOTIONS :D :) :] :| :\ WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN
  47. Instructions 1. Identify one phase of a Journey map to

    focus on 2. Write the situation the persona is in, what are their motivations and what their desires outcomes are. 3. As a group, work through each journey, individually writing job-stores for that phase. 5 MINUTES
  48. Generating more ideas: S.C.A.M.P.E.R. S – Substitute C – Combine

    A – Adapt M – Modify P – Put to another use E – Eliminate R – Reverse
  49. Instructions 1. Generate 6 (or 8) DIFFERENT solutions to the

    job-story 2. One idea in 60 (or 45) seconds 3. DRAW don’t write 4. Avoid self-censorship 5. Share with neighbor (2m each) to decide which ideas to storyboard 6 MINUTES
  50. DRAW FRAME 1 HEADLINE FRAME 1 OPENING DRAW FRAME 2

    FRAME 2 MIDDLE FRAME 3 RESOLVE DRAW FRAME 3
  51. Instructions 1. Pick one idea square from a 6-up 2.

    Place 3 Post-its on letter paper 3. Think: Beginning-Middle-End 4. Draw on Post-It & Write on Paper 5. It should be written clearly so others can read it 20 MINUTES
  52. CONVERGE GET STARTED Review Agenda and Rules Diverge Recap DECISION

    CRITERIA $100 Test Assumptions Table SKETCHING Sketching - I Ritual Dissent Team Sketching – II WRAP-UP Workshop Retrospective
  53. Outputs UNDERSTAND DIVERGE CONVERGE Problem Statement Assumptions Grid Journey Map

    Target Personas Storyboards Assumptions Table Prototype Sketches
  54. Instructions: $100 Test 1. Review Assumptions: Add/Edit/Remove 2. Each participant

    gets “$100” 3. Invest “$” on assumptions that are critical & need validation (In top quadrant) 4. Tally the “$” 5. Rearrange Assumptions high to low 6. Rewrite if necessary
  55. Instructions: $100 Test 1. Review Assumptions: Add/Edit/Remove 2. Each participant

    gets “$100” 3. Invest “$” on assumptions that are critical & need validation (In top quadrant) 4. Tally the “$” 5. Rearrange Assumptions high to low 6. Rewrite if necessary 15 MINUTES
  56. Instructions: Assumption Table 1. Add ‘Test by…’ and ‘Valid if..’

    columns 2. Fill in row-by-row: a. How to test that assumption? b. How will you know it’s untrue (or true)? 3. Only do the top 2 assumptions (workshop)
  57. Instructions: Assumption Table 1. Add ‘Test by…’ and ‘Valid if..’

    columns 2. Fill in row-by-row: a. How to test that assumption? b. How will you know it’s untrue (or true)? 3. Only do the top 2 assumptions (workshop) 20 MINUTES
  58. Instructions: Sketching 1. One assumption “row” per sub-team 2. Take

    all the idea post-its 3. Sketch out the prototype to validate that particular assumption
  59. Instructions: Sketching 1. One assumption “row” per sub-team 2. Take

    all the idea post-its 3. Sketch out the prototype to validate that particular assumption 20 MINUTES
  60. Instructions: Ritual Dissent 1. Sub-team has 1 minute to describe

    sketch 2. Turn around. Listen only (+ take notes) 3. In 4 minutes others say why it’s terrible. Get hyper-critical! 4. Sub-team can only respond with “thank you” 5. Sub-team the re-draws based on feedback
  61. Instructions: Ritual Dissent 1. Sub-team has 1 minute to describe

    sketch 2. Turn around. Listen only (+ take notes) 3. In 4 minutes others say why it’s terrible. Get hyper-critical! 4. Sub-team can only respond with “thank you” 5. Sub-team the re-draws based on feedback 4 MINUTES
  62. PROTOTYPE PROTOTYPE Refine sketch Build it! PLAN INTERVIEWS Define Questions

    Define Tasks Confirm Interview WRAP-UP Daily Retrospective
  63. Agenda TOPIC TIME Welcome + Intro 9:30 Design Sprint Overview

    9:45 Pre-Sprint Work 10:00 Understand: Hopes & Fears, WHO/DO 9:45 Break 11:00 Problem/Solution, Personas 11:10 Problem Statement 11:15 Diverge: Job-Stories, Six-Ups & Storyboards 11:30 Lunch 12:15 Converge: Validation Table 1:00 Converge: Assumption Matching 1:30 Converge: Sketching 2:00 Break 3:00 Prototype: Build & Interview Guide 3:15 Test: Test 1, Test 2 3:45 Test: Debrief 4:00 What’s Next? 4:15 Workshop Retrospective 4:45
  64. Instructions: Prototype 1. Make a version of your prototype to

    test your top assumptions 2. Paper for screens 3. Get ready to structure test interview(s)
  65. Instructions: Prototype 1. Make a version of your prototype to

    test your top assumptions 2. Paper for screens 3. Get ready to structure test interview(s) 30 MINUTES
  66. Instructions: Interview Structure 1. Establish background questions (“how do you

    currently…”) 2. Determine which tasks to test prototype (“using this app, try to register for…”) 3. Wrap-up questions (“How easy was this compared to how you do it today…?”)
  67. Instructions: Interview Structure 1. Establish background questions (“how do you

    currently…”) 2. Determine which tasks to test prototype (“using this app, try to register for…”) 3. Wrap-up questions (“How easy was this compared to how you do it today…?”) 15 MINUTES
  68. Agenda TOPIC TIME Welcome + Intro 9:30 Design Sprint Overview

    9:45 Pre-Sprint Work 10:00 Understand: Hopes & Fears, WHO/DO 9:45 Break 11:00 Problem/Solution, Personas 11:10 Problem Statement 11:15 Diverge: Job-Stories, Six-Ups & Storyboards 11:30 Lunch 12:15 Converge: Validation Table 1:00 Converge: Assumption Matching 1:30 Converge: Sketching 2:00 Break 3:00 Prototype: Build & Interview Guide 3:15 Test: Test 1, Test 2 3:45 Test: Debrief 4:00 What’s Next? 4:15 Workshop Retrospective 4:45
  69. ASK WHEN AND HOW QUESTIONS? SAY “TELL ME MORE?” DON’T

    ASK YES & NO QUESTIONS DON’T ASK LEADING QUESTIONS ALLOW FOR SILENCES Interviewing
  70. Outputs UNDERSTAND DIVERGE CONVERGE WHO | DO Problem/Solution Assumptions Grid

    Personas Problem Statement Storyboards Assumptions Table Prototype Sketches
  71. Outputs UNDERSTAND DIVERGE CONVERGE PROTOTYPE WHO | DO Problem/Solution Assumptions

    Grid Personas Problem Statement Storyboards Assumptions Table Prototype Sketches Prototype Test Guide Participant List
  72. Outputs UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST WHO | DO Problem/Solution

    Assumptions Grid Personas Problem Statement Storyboards Assumptions Table Prototype Sketches Prototype Test Guide Participant List Interviews Validation
  73. } } } DESIGN SPRINT INTERVALS AGILE DEVELOPMENT Understand Diverge

    Prototype Test Converge WEEK 1 Refine Build Test WEEK 2 Refine Build Test WEEK 3 Refine Build Test WEEK 4 Refine Build Test WEEK n
  74. Agenda: Shorter day - 10a to 4p Monday 10a to

    4p UNDERSTAND Intro to Design Sprint Intro to Understand Problem Statement Existing research Facts & Assumptions Reframe Personas Challenge Maps Daily Retro Tuesday 10a to 4p DIVERGE Intro to Diverge Recap Day 1 Job Stories Diverge Cycle Mind Map SixUps Storyboard Critique Daily Retro
 Wednesday 10a to 4p CONVERGE Intro to Converge Recap Phase 2 Assumptions Table / $100 Test Identify Alternatives Team Sketch I Ritual Dissent Team Sketch II Daily Retro
 Thursday PROTOTYPE Build prototype Define Test Plan Confirm Interviews
 Friday TEST Interview #1 Interview #2 Interview #3 Interview #4 Interview #5 Friday RETRO & DEBRIEF Sprint Retro
  75. Agenda: Invitee Hack Core Team Exec Participation Monday 10a to

    4p UNDERSTAND Intro to Design Sprint Intro to Understand Problem Statement Existing research Facts & Assumptions Reframe Personas Challenge Maps Daily Retro Tuesday 10a to 4p DIVERGE Intro to Diverge Recap Day 1 Job Stories Diverge Cycle Mind Map SixUps Storyboard Critique Daily Retro
 Wednesday 10a to 4p CONVERGE Intro to Converge Recap Phase 2 Assumptions Table / $100 Test Identify Alternatives Team Sketch I Ritual Dissent Team Sketch II Daily Retro
 Thursday PROTOTYPE Build prototype Define Test Plan Confirm Interviews
 Friday TEST Interview #1 Interview #2 Interview #3 Interview #4 Interview #5 Friday RETRO & DEBRIEF Sprint Retro Designer/Maker/Engineer
  76. Day 1 UNDERSTAND Intro to Design Sprint Intro to Understand

    Problem Statement Existing research Facts & Assumptions Reframe Personas Challenge Maps Daily Retro Day 2 DIVERGE & CONVERGE Intro to Diverge Recap Day 1 Job Stories Diverge Cycle Assumptions Table / $100 Test Identify Alternatives Team Sketch I Ritual Dissent Day 3 PROTOTYPE Build prototype Define Test Plan Confirm Interviews
 Day 4 TEST Interview #1 Interview #2 Interview #3 Interview #4 Interview #5 Day 4 or Day 5 RETRO & DEBRIEF Sprint Retro Agenda: Four Day Hack
  77. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST

    Week 1 Week 2 Week 3 Week 4 PREP BUILD, BUILD, BUILD! DIGEST DEBRIEF Agenda: Four Week Hack
  78. Preparation / Research IDEA BRIEF USER INTERVIEWS INTERNAL INTERVIEWS PLAN

    PREP MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY Design Sprint UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST Iteration 1 ASSUMPTIONS DIVERGE/CONVERGE PROTOTYPE TEST DEBRIEF Final Iteration ASSUMPTIONS FINAL PROTOTYPE TEST FINAL DEBRIEF GO / NO-GO Agenda: Four Week Hack Alternate
  79. Design Sprint ◦ “We need Sashi, Jen, Joe, Frank, Aman,

    and Nadia, too!” —Two pizza rule ains
  80. Design Sprint ◦ “We need Sashi, Jen, Joe, Frank, Aman,

    and Nadia, too!” —Two pizza rule ◦ “Let’s focus on this textbox.” — More ambiguous = better ains
  81. Design Sprint ◦ “We need Sashi, Jen, Joe, Frank, Aman,

    and Nadia, too!” —Two pizza rule ◦ “Let’s focus on this textbox.” — More ambiguous = better ◦ “We’ll use our normal conference room” — Book it in advance (offsite preferable) ains
  82. Design Sprint ◦ “We need Sashi, Jen, Joe, Frank, Aman,

    and Nadia, too!” —Two pizza rule ◦ “Let’s focus on this textbox.” — More ambiguous = better ◦ “We’ll use our normal conference room” — Book it in advance (offsite preferable) ◦ “I can only be there for half of day 2” — Clear schedules ains
  83. Design Sprint ◦ “We need Sashi, Jen, Joe, Frank, Aman,

    and Nadia, too!” —Two pizza rule ◦ “Let’s focus on this textbox.” — More ambiguous = better ◦ “We’ll use our normal conference room” — Book it in advance (offsite preferable) ◦ “I can only be there for half of day 2” — Clear schedules ◦ “Can we do it in one day?” — No. Just….NO! ains
  84. Problem-Solution-Why Water on the floor —> Mop WHY? Leaky pipe

    —> Fix pipe WHY? Too much pressure —> Lower pressure
  85. Problem-Solution-Why Water on the floor —> Mop WHY? Leaky pipe

    —> Fix pipe WHY? Too much pressure —> Lower pressure WHY? Pressure Regulator —> Replace Regulator
  86. Problem-Solution-Why Water on the floor —> Mop WHY? Leaky pipe

    —> Fix pipe WHY? Too much pressure —> Lower pressure WHY? Pressure Regulator —> Replace Regulator WHY? Maintenance Schedule —> More frequent inspection