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Why NoSQL?

Why NoSQL?

Keynote for WindyCityDB 2010. My thoughts on why NoSQL is taking off the way it is.

John Nunemaker

December 30, 2010
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  2. “ The Paradox of Choice Faced with one attractive option,

    two-thirds of people are willing to go for it. But faced with two attractive options, only slightly more than half are willing to buy.