Pairsにおけるプロダクトリーダーシップについて

pmconf 2020登壇資料です。

2020年コロナ禍で大きく環境が変化する中、Pairsがどのように考えどのように行動したか、そこからの学びとしてプロダクトマネージャーとして発揮すべきリーダーシップについてお話をします。

真似できそうと思っていただけるよう資料をまとめました。

Transcript

1. Yuuki KANADA - VP of Product, Pairs Copyright © 2020 eureka, Inc. All rights reserved. Product Leadership on Pairs
2. 2 ొஃऀ঺հ Copyright © 2020 eureka, Inc. All rights reserved. - 2012೥4݄ɺ৽ଔͰϞόΠϧܥϕϯνϟʔاۀʹೖࣾɻෳ਺ͷ৽ن ήʔϜ্ཱͪ͛ʹैࣄɻϚωʔδϟʔͱͯ͠ࣄۀ͓Αͼ૊৫ઃܭʹ ܞΘΔɻ - 2016೥4݄ɺגࣜձࣾΤ΢ϨΧʹೖࣾɻࠃ಺࠷େڃͷ࿀Ѫɾࠗ׆ ϚονϯάαʔϏεʰPairsʱ೔ຊ൛ͷࣄۀ੹೚ऀΛ຿ΊΔɻ - 2018೥10݄ɺࣥߦ໾һ VP of Pairs Japanʹब೚ɻPairsͷྦྷܭձһ ਺͸ɺ2019೥1݄࣌఺Ͱ1,000ສਓΛಥഁ͠ɺަࡍɾೖ੶ऀ਺͸20 ສਓҎ্ʹͷ΅Δɻ גࣜձࣾΤ΢ϨΧ ࣥߦ໾һ VP of Product, Pairs ۚా ༔ر
3. 3 1,000 ྦྷܭձһ਺ ສਓ
   ಥഁʂ
4. ͔͚͕͑ͷͳ͍ਓͱͷग़ձ͍ΛੜΈग़͠ɺ
   ೔ຊɺΞδΞʹσʔςΟϯάαʔϏεจԽΛఆணͤ͞Δɻ To help people find their life partner and make dating services a social norm in Japan and Asia. Vision
5. Copyright © 2020 eureka, Inc. All rights reserved. Today’s Theme ࠓ೔͓࿩͍ͨ͜͠ͱ
6. 6 Copyright © 2020 eureka, Inc. All rights reserved. ϏσΦσʔτϦϦʔε 2020೥4݄20೔
7. 7 Copyright © 2020 eureka, Inc. All rights reserved. Covid19 is changing the WORLD
8. 8 Copyright © 2020 eureka, Inc. All rights reserved. ෆ࣮֬ͳະདྷʹ͓͍ͯ“ܾΊΔ”ͬͯେࣄ
9. 9 Copyright © 2020 eureka, Inc. All rights reserved. ͱ͸͍͑ɺܾΊΔͷͬͯා͍ɻ
10. Copyright © 2020 eureka, Inc. All rights reserved. Tell the 3tips not to be afraid to fail and Decide ʮࣦഊΛڪΕܾͣΊΔʯίπ
11. 11 Copyright © 2020 eureka, Inc. All rights reserved. 1. ͋ͳͨ͸ૉҊΛग़ͯ͠ɺνʔϜͰܾΊΑ͏ɻ
12. Copyright © 2020 eureka, Inc. All rights reserved. 12 ࣄલʹૉҊΛ·ͱΊͯɺձ࿩Λ͠·ͨ͠ - ܦӦνʔϜͱɺۓٸࣄଶએݴ࣌ͷPairsͷํ਑ - ϓϩμΫτνʔϜͱɺ։ൃମ੍ͷҠߦํ਑
13. 13 Copyright © 2020 eureka, Inc. All rights reserved. ૉҊΛࣄલʹग़͍͚ͯͨͩ͠Ͱ1ਓͰܾΊͯͳ͍ɻ
14. 14 Copyright © 2020 eureka, Inc. All rights reserved. ૉҊΛϕʔεʹνʔϜͰٞ࿦ܾ͠Ί͍ͯͬͨɻ
15. 15 Copyright © 2020 eureka, Inc. All rights reserved. ͡Ό͋ͦͷૉҊ͸Ͳ͏࡞Δͷ͔ɻ
16. 16 Copyright © 2020 eureka, Inc. All rights reserved. 2.ૉҊͰ͸ੈͷྲྀΕɺਓͷྲྀΕɺϓϩμΫτ΁ͷӨڹΛ੝Γࠐ΋͏ɻ
17. 17 Copyright © 2020 eureka, Inc. All rights reserved. ੈͷྲྀΕ ۓٸࣄଶએݴɺΦϯϥΠϯϏσΦςΫϊϩδʔͷਐల
18. ਓͷྲྀΕ ͜ͱ࿀ѪɾϚονϯάʹ͓͍ͯ͸৽͍͠ਓͱͷ઀৮ݮʁ
19. ϓϩμΫτ΁ͷӨڹ Ϛονϯάͯ͠΋ձ͑ͳ͍͔Β΍Ίͯ͠·͓͏͔ʁ
20. Copyright © 2020 eureka, Inc. All rights reserved. 20 ίπ͸ੈͷྲྀΕɺਓͷྲྀΕɺϓϩμΫτ΁ͷӨڹͷ3ͭΛ౿·͑Δ͜ͱ ੈͷྲྀΕ ɾۓٸࣄଶએݴ ɾϏσΦςΫϊϩδʔൃల ਓͷྲྀΕ ϓϩμΫτ΁ͷӨڹ ɾ৽͍͠ਓͱձΘͳ͘ͳΔʁ ɾσʔτͰ͖ͳ͍͔Β΍ΊΔʁ
21. Copyright © 2020 eureka, Inc. All rights reserved. 21 ஫ҙɿࣗϓϩμΫτΛ౿·͑ͯؔ࿈͢ΔੈͷྲྀΕɺਓͷྲྀΕΛԡ͑͞·͠ΐ͏ ੈͷྲྀΕ ɾCovid19 ਓͷྲྀΕ ϓϩμΫτ΁ͷӨڹ ɾϚεΫண༻ස౓͕ٸ্ঢ ɾഽͷס૩ʹ೰Ήஉੑ΋૿Ճ ɾஉੑ༻Խহਫͷνϟϯεʁ Խহ඼ͷྫ
22. ͜ΕΒͷະདྷΛ૝૾ͨ͠ͱ͖ʹ Ͳ͏ϓϩμΫτͷՁ஋ʹམͱ͠ࠐΉͷ͔ʁ
23. Copyright © 2020 eureka, Inc. All rights reserved. 23 ͜ͷঢ়گΛଧഁ͢ΔProduct VisionΛॻ͘ - For (target customer) - who (statement of need or opportunity), - the (product name) is a (product category) - that (key benefit, reason to buy). - unlike (primary competitive alternative), - our product (statement of primary differentiation).
24. Copyright © 2020 eureka, Inc. All rights reserved. 24 ྫɿஉੑ޲͚ͷԽহਫ - For ౦ژ23۠ʹॅΉ30୅ͷಠ਎உੑ - who ഽʹ͸ؾΛݣ͍ͬͯΔ΋ͷͷɺۙࠒϚεΫͰס૩ؾຯͳ೰ΈΛ๊͑Δ - the ͜ͷ”ഽ५” is a உੑ޲͚ԽহਫͰɺ - that ேʹ1౓ృ͓͚ͬͯ͹னؒͷ֎ग़தͰ΋ϚεΫ͔Βഽͷ५͍Λอͬͯ͘ΕΔ - unlike Կ౓΋ϚεΫΛ֎ͯ͠ృΓ௚͞ͳ͚Ε͹͍͚ͳ͍ଞͷԽহ඼, - our product ࢓ࣄ΋ϓϥΠϕʔτ΋๩͍͠30୅ͷͨΊͷԽহਫͰ͢ɻ
25. PairsϏσΦσʔτͷ͸ൿີͰ͢
26. Copyright © 2020 eureka, Inc. All rights reserved. 26 Product VisionΛॻ͍͓ͯ͘͜ͱͷϝϦοτ - ܦӦɾϓϩμΫτνʔϜͱ໨ࢦ͢ํ޲ੑ͕ζϨʹ͍͘ɻ - ΋ͪΖΜϚʔέςΟϯά/PRνʔϜͱ΋ζϨʹ͍͘ɻ - ʢ݁ہԿ౓͔ॻ͖௚ͯ͠͸఻͑ɺ·ͨॻ͖௚͠ͰԿ౓΋ࢮ͵͔ͱࢥͬͨ……ɻʣ
27. Cooperate with the Marketing Team
28. 28 Copyright © 2020 eureka, Inc. All rights reserved. 3. ૉҊ͸গ͚ͩ͠ઌΛݟΑ͏ɻ
29. Copyright © 2020 eureka, Inc. All rights reserved. 29 গ͚ͩ͠લ΋ͬͯॻ͘ - ۓٸࣄଶએݴ͸༧ஹ͕͋Γ·ͨ͠ɻ - ͍͔ͭདྷΔͳΒࠓॻ͍ͯ͠·͓͏ͱૉҊΛॻ͍ͨͷΛࢥ͍ग़͠·͢ɻ
30. Copyright © 2020 eureka, Inc. All rights reserved. 30 ઌա͗Δະདྷ͸ڞ༗͕೉͍͠ - ࠓճ͸ϥοΩʔͩͬͨɻ͜Μͳେ͖ͳྲྀΕ͸͙͢օͰڞ༗Ͱ͖Δɻ - ڞ༗Ͱ͖ͳ͍Ϩϕϧͷઌͷະདྷ͸͍ͬͨΜཁΒͳ͍͔΋ɻ
31. Copyright © 2020 eureka, Inc. All rights reserved. 31 ະདྷΛڪΕͣɻগ͠ઌͷະདྷͷΠϝʔδ͔Βɻ - ݟ͑ͳ͍ະདྷΛڪΕ͍ͯͯ΋࢝·Βͳ͍ɻ - ͜͏ͳΔ͔Β͜͏͢ΔΑͱصʹ޲͔ͬͯॻ͘͜ͱ͔Β࢝ΊΑ͏ɻ - ؾෛΘͣɺগ͠ઌͷະདྷͰ͍͍ɻ໌೔มΘͬͯΔ͔΋͠Εͳ͍͠ɻ
32. Copyright © 2020 eureka, Inc. All rights reserved. Don’t be afraid to fail. Decide what you will do even in this uncertain situation. ʮࣦഊΛڪΕܾͣΊΔ͜ͱʯ
33. Copyright © 2020 eureka, Inc. All rights reserved. 33 “ࣦഊΛڪΕܾͣΊΔ”͕ͳΜͰେࣄ͔ʁ - ୭΋Կ͕ى͜Δ͔ͳΜͯ෼͔Βͳ͍͔ΒɻͰ΋ಈ͚͹ֶͼ͸͋Δɻ - ૉҊ͸ॻ͍͓͖ͯ·͠ΐ͏ɻֶͼʹͳΒͳ͍ͷͰɻ
34. 34 Copyright © 2020 eureka, Inc. All rights reserved. օ͞ΜͷϓϩμΫτʹ͸ͲΜͳӨڹ͕͋Γ·͔ͨ͠ʁ
35. 35 Copyright © 2020 eureka, Inc. All rights reserved. ੈͷྲྀΕɺਓͷྲྀΕɺ͕͋ͬͯϓϩμΫτ΁ͷӨڹͰ͢ɻ
36. 36 Copyright © 2020 eureka, Inc. All rights reserved. ͋ͳͨͷϓϩμΫτʹӨڹͨ͠ੈͷྲྀΕɺਓͷྲྀΕ͸ԿͩͬͨͰ͠ΐ͏ʁ
37. 37 Copyright © 2020 eureka, Inc. All rights reserved. Thank you for listening & watching