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Marketing to Developers

Sponsored · Ship Features Fearlessly Turn features on and off without deploys. Used by thousands of Ruby developers. →
Avatar for Kelly Shearon Kelly Shearon
October 15, 2014
Technology
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Marketing to Developers

Slides from my talk at the Binpress meet-up in SF

Avatar for Kelly Shearon

Kelly Shearon

October 15, 2014
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Transcript

  1. everyone hates your marketing. why don’t you?

  2. @kcshearon

  3. product marketing at Github

  4. /spacecat me

  5. /knope me

  6. /fuck everything

  7. 3 things i think about a lot.

  8. Products help people tell their story. 1

  9. everything you Do communicates. 2

  10. difference & relevance both matter. 3

  11. so what’s product marketing then?

  12. Product is your best marketing.

  13. Product marketing is about amplifying the experience people will have

    with your product.

  14. Product marketing is about helping people understand why your product

    matters to them.

  15. product marketing

  16. None

  17. marketing marketing product

  18. None

  19. ZOMG! developers!

  20. some first principles.

  21. markets are conversations. 1

  22. None

  23. empathy is required.

  24. don’t sell. inspire. 2

  25. None

  26. be classy.

  27. Have a personality. 3

  28. None

  29. Be Human.

  30. build relationships & movements. 4

  31. None

  32. let people be part of it.

  33. None