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Indie Design
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Laura Kalbag
March 21, 2015
Design
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1.7k
Indie Design
From a talk given at WordCamp London in March 2015.
Laura Kalbag
March 21, 2015
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Transcript
Laura Kalbag @laurakalbag @indie
Laura Kalbag @laurakalbag @indie
Bad business models
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None
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– loads of people “If you’re getting it for free,
you’re not the user, you’re the product being sold”
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What about our privacy?
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1.
2.
3.
4.
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None
None
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it’s unethical to provide “free” services in exchange for user
data
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What’s the alternative?
as users, how can we find and use services that
won’t exploit our data?
as creators, how do we create alternatives?
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Better (and realistic) business models
Free (as in cost) for data isn’t the exchange 1.
Users own their own data 2.
Free (as in freedom) 3.
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None
What makes WordPress so successful?
The WordPress experience
WordPress is free (as in cost) and data isn’t the
exchange 1.
WordPress users own their own data 2.
WordPress is free (as in freedom) 3.
None
You give me a product, I pay you for that
product. You provide me with a service, I pay you for that service.
None
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venture capital can’t produce sustainable businesses
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venture capital + free services = sales of user data
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We don’t need exit strategies
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Decentralised vs Distributed
decentralisation
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None
1.
2.
3.
4.
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Privacy (owning your own data) 1.
2. Competition and innovation
3. True resilience of architecture
4. Owning and controlling your own network
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distributed centralised and siloed
features-driven and distributed user experience- driven centralised and siloed
user experience- driven centralised & siloed features-driven and distributed
user experience- driven centralised & siloed features-driven centralised & siloed
features-driven and distributed
user experience- driven centralised & siloed features-driven centralised & siloed
features-driven decentralised & distributed user experience- driven distributed
We can’t expect people to leave free services
Major weaknesses in the tech industry
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a lack of convenience and ease of use results in
a poor user experience
design for consumers, not just for enthusiasts
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we need to make a difference before it’s too late
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we need to wean people off the existing systems
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alternative technology won’t spread beyond enthusiasts if we don’t pay
attention to the things that matter to consumers
Great user experience design is design as a holistic practice
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design is every decision
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good user experience means designers must understand business, and business
must understand design
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designing for ourselves
first principles
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that’s design
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user experience is the differentiator
how can we compete unless we offer world-leading experiences?
we need to match their discoverability and scalability
we need to implement an ethical holistic approach to design
design without ethics is manipulation
physiological safety love/belonging esteem self- actualization Tuesday, December 13, 11
functional reliable usable pleasurable Tuesday, December 13, 11
superficial design
decoration
decoration perpetuates the status quo; design alters it
None
private, secure, accessible and sustainable
private, secure, accessible and sustainable respects human rights
private, secure, accessible and sustainable functional, convenient and reliable respects
human rights
functional, convenient and reliable respects human effort private, secure, accessible
and sustainable respects human rights
functional, convenient and reliable delightful respects human effort private, secure,
accessible and sustainable respects human rights
delightful respects human experience private, secure, accessible and sustainable functional,
convenient and reliable respects human effort respects human rights
functional, convenient and reliable private, secure, accessible and sustainable delightful
respects human rights respects human effort respects human experience The 3 Rs of Ethical Design
functional, convenient and reliable private, secure, accessible and sustainable delightful
does not respect human rights respects human effort respects human experience
functional, convenient and reliable delightful does not respect human rights
respects human effort respects human experience
does not respect human rights respects human effort respects human
experience
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None
we can’t build free technology while supporting exploitative tools
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The benefits of accessible design
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The benefits of diverse design
diversity is the characteristics that make us up as individuals
these characteristics give us unique needs and unique outlooks
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None
None
None
the more diverse a team, the more likely their product
is to solve and serve the problems of a diverse audience
diverse appeal will help spread tech beyond the “digital elite”
What we need to make good alternatives to today’s bad
technology:
1. Distributed
2. Free (as in freedom)
3. A sustainable business model
4. Accessibility
5.
6.
We’ve not got it just yet
It’s big, it’s scary and it’s definitely not going to
be easy
None
ind.ie/manifesto thelink.is/the-camera-panopticon ind.ie/summit/videos/lena-reinhard/ ind.ie/summit/videos/laura-kalbag/