Founder Institute - Product Development Session

A brief talk about Design Myths in Product Development for the Founder Institute Mexico City entrepreneurs.

Transcript

1. @lulomx fi
7. 3 Design myths
8. Diseño = Arte
9. Design is the solution to a problem with a set of constraints, and a designer is somebody who solves problems, given a set of constraints.
10. Planear mentalmente en la búsqueda de una solución
11. ->| limitantes |<-
12. ->| <<< limitantes >>> |<-
13. "Design is imagining a future and working toward it with intelligence and cleverness” - @fchimero
14. Un diseñador construye el futuro, con las limitantes de hoy.
15. “Everything is design. Everything!” ― Paul Rand
16. UI = UX
22. UX= All the interactions a person has with your product or company over time
23. La experiencia de usuario no se añade a un producto, un producto se diseña pensando en la experiencia de usuario primero.
24. Le falta UX
25. Le falta UX
34. UX is sometimes free.
40. Copywritting
41. Copywriting is writing copy (text) for the purpose of advertising or marketing. The copy is meant to persuade someone to buy a product, communicate or influence their beliefs.
43. @lulomx #mejorandolaux
44. @lulomx #mejorandolaux STOP!? WTF!!! ???? ??????????? FML :(
46. empatía qué pasó? qué va a pasar? detalles adicionales
47. People tolerate the unexplained, but not the inexplicable.
48. How do YOU UX?
49. "Knowing how people will use something is essential.” —Donald Norman
51. UX Design. Your app needs it. The World would thank you, and love you, and probably make you a lot of money.
52. fig. 1; What good design is worth, as demonstrated by Slack
53. The MVP
61. Product Math: half a feature + half a feature != 1 feature
62. 1. El diseño no es arte. 2. Diseñar experiencias completas 3. Una landing page no es un MVP
63. @lulomx Gracias 23.design