Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Wrangle Your Content
Search
Matthew Reidsma
October 25, 2012
How-to & DIY
4
250
Wrangle Your Content
A talk on the basics of Content Strategy for the Grand Valley State University Web Workshop Day
Matthew Reidsma
October 25, 2012
Tweet
Share
More Decks by Matthew Reidsma
See All by Matthew Reidsma
More Than Usable
matthewreidsma
0
340
Everyone is a Distance Learner
matthewreidsma
1
380
The UX of Scholarship
matthewreidsma
0
230
Good for Whom? Harvard University Libraries
matthewreidsma
0
330
More than Usable: Library Services for Humans
matthewreidsma
2
59k
Data to Action: A UX Libs Workshop
matthewreidsma
0
65
Customizing Vendor Tools for Better Customer Service
matthewreidsma
1
130
TLN: Responsive Web Design for Libraries
matthewreidsma
1
190
cssMaker
matthewreidsma
1
140
Other Decks in How-to & DIY
See All in How-to & DIY
Raspberry PiではじめるKiCad入門 / 20240226-rpi-jam
akkiesoft
1
3k
ITエンジニアにおすすめのゲームFactorio御紹介
zembutsu
PRO
1
670
ServiceNow Knowledgeの歩き方
manarobot
0
230
BME688でお好み焼きセンサをつくる - Making Okonomiyaki Sensor with BME688
ksasao
0
680
IFTTTやPower Automateを超えた?!ノーコードかつ無料でLINE Botや自動化ができるPipedreamがアツい(かも) #linedc #pipedream #protoout
n0bisuke2
0
350
即納モデルとの戦い
ragemax
0
280
スクフェス福岡前夜祭 LT
pokotyamu
0
130
球体型ロボットと複合現実を活用したマルチエージェントシステム - M5stack Japan Tour 2024 Spring Osaka
tichise
0
130
obnizを制御するChatGPT自作プラグイン #iotlt #chatgpt
n0bisuke2
2
420
#相席食堂 ちょっと待てぃボタンダイジェスト+ソラコムボタン #iotlt
n0bisuke2
0
230
コロナ後の世界メイカーフェア事情 高須正和@Nico-Tech Shenzhen #KMMF2024 #KariyaMMF2024
takasumasakazu
0
170
Fraxinus1k 組立説明書 (Japanese, v. 0.9)
fukumay
0
3.6k
Featured
See All Featured
The Power of CSS Pseudo Elements
geoffreycrofte
62
5.1k
Designing Experiences People Love
moore
136
23k
Product Roadmaps are Hard
iamctodd
45
9.8k
A Philosophy of Restraint
colly
197
16k
Being A Developer After 40
akosma
67
580k
Practical Orchestrator
shlominoach
183
9.8k
Agile that works and the tools we love
rasmusluckow
325
20k
Automating Front-end Workflow
addyosmani
1357
200k
Atom: Resistance is Futile
akmur
260
25k
Git: the NoSQL Database
bkeepers
PRO
423
63k
Design and Strategy: How to Deal with People Who Don’t "Get" Design
morganepeng
117
18k
Dealing with People You Can't Stand - Big Design 2015
cassininazir
358
22k
Transcript
WRANGLE MATTHEW REIDSMA UNIVERSITY LIBRARIES YOUR CONTENT
None
http://beatonna.livejournal.com/155875.html
Content is created only when a human being is assigned
and paid to do so. “ Erin Kissane The Elements of Content Strategy, p. 23
GOOD CONTENT
6 QUESTIONS
GOALS? WHAT ARE YOUR
FOR? WHO IS YOUR SITE
ASK
PERSONAS
http://www.steptwo.com.au/papers/kmc_macquariecasestudy/index.html
HAVE? WHAT DO YOU
None
None
NEED? WHAT DO YOU
ROT
REDUNDANT OUTDATED TRIVIAL
http://siteimprove.com
http://siteimprove.com
None
WRITE? HOW DO I
http://voiceandtone.com
http://voiceandtone.com
Kristina Halvorson, A Content Strategy Road Map, An Event Apart
Chicago, 2012
Kristina Halvorson, A Content Strategy Road Map, An Event Apart
Chicago, 2012
WORK? DOES OUR CONTENT
None
http://readability-score.com
http://analytics.google.com
CLOZE TEST http://l.georges.online.fr/tools/cloze.php
RESOURCES http://gvsu.edu/s/il Kissane, Erin. (2011). The Elements of Content Strategy.
New York: A Book Apart.
[email protected]
:: @mreidsma matthewreidsma.com :: gvsu.edu/library/labs YOU THANK