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Designing with Words
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Nicole Fenton
May 16, 2014
Design
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Designing with Words
General Assembly, New York
Nicole Fenton
May 16, 2014
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Transcript
Designing with Words Content Strategy and Web Writing Basics Nicole
Fenton @nicoleslaw nicolefenton.com
Topics About me What I do (and don’t do) The
writing process Tips for better content Q&A
None
What I Do
Deliverables Communication plans Creative briefs Style guides Writing exercises Web
content
Web Content Types Interface buttons and links forms and flows
instructions navigation labels errors and alerts product tours strings Marketing and Editorial articles and essays landing pages product and feature names descriptions blog posts taglines emails
Danger, lorem ipsum!
Writing is Design
Goals Communicate Inform different audiences Solve or reduce problems Create
lasting work Make the world a better place Celebrate life
“Wise therapists help clients to think more clearly, feel more
deeply, and behave more responsibly. Wise writers often want to do these same things.” ! Mary Pipher Writing to Change the World
What I Don’t Do • Visual design, Photoshop • Front-end
dev: CSS, JavaScript • Code: PHP, Ruby, Python, etc. • SEO • Social media blahblah
None
None
Tip 1 Find a shared language.
None
None
None
Tip 2 Sketch and write modularly.
None
“Build a corner. This is what people who are good
at puzzles do. They ignore the heaps of colors and shapes and simply look for straight edges… Every book, story, and essay begins with a single word… Anchor yourself somewhere—anywhere—on the page.” ! Dani Shapiro Still Writing
Tip 3 Show 3+ variations.
None
Tip 4 Edit it live.
Tip 5 Use your voice.
Record Yourself • Make a list of questions you want
to answer. • Grab a recording device. • Walk around. Talk to yourself. • Use what you say as a rough draft.
Do a Human Check Read it out loud. Ask yourself:
• Is it clear? • Is it useful? • Is it friendly? • Is it true?
A Few More Tips ✍✍✍✍✍ Read edited text Find your
early readers Be nice to each other There is no secret
Thank You! @nicoleslaw nicolefenton.com ! nicelysaid.co