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The Laws of Design: From Principle to Practice
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Patrick Haney
September 26, 2011
Design
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240
The Laws of Design: From Principle to Practice
Given at the DC Design Talks in February of 2008 in Washington DC.
Patrick Haney
September 26, 2011
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Transcript
The Laws of Design: From Principle to Practice Patrick Haney
http://www.flickr.com/photos/cc_chapman/1361197165
http://www.flickr.com/photos/extraketchup/749317332
Design principles are universal
“Like all man-made ‘laws’ they do not exist in the
absolute sense - to break them is no sin.” John Maeda, on his Laws of Simplicity
Fitt’s Law The time required to move to a target
is a function of the target size and distance to target
None
None
Make clickable areas BIGGER
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None
Hick’s Law The time it takes to make a decision
increases as the number of alternatives increase
http://www.flickr.com/photos/oobrien/7597395/
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Design for error. Donald Norman, Seven Principles for Transforming Difficult
Tasks into Simple Ones
Affordance A property in which the physical characteristics of an
object or environment influence its function
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Chunking or The Magic Number 7
Organization makes a system of many appear fewer. #2: Laws
of Simplicity, John Maeda
7035559682
(703) 555-9682
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Closure No, we’re not finished yet.
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“Suggest” the box. Dan Cederholm
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Signal-to-Noise Ratio The ratio of relevant to irrelevant information in
a display
“There is no such thing as information overload, only bad
design.” Edward Tufte
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Color More than just a way to make your design
“pretty”
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Legibility The visual clarity of text, generally based on the
size, typeface, contrast, text block, and spacing of the characters used
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Accessibility Objects and environments should be designed to be usable,
without modification, by as many people as possible
http://www.flickr.com/photos/oobrien/7597395/
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Iteration A process of repeating a set of operations until
a specific result is achieved
“Good Designers Redesign, Great Designers Realign” Cameron Moll
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Questions?
Thank You. http://patrickhaney.com