Producing Creativity

Presented at Midwest UX 2014

Transcript

1. Producing Creativity Because genius is unreliable ! " # $ % & ' @orderedlist
2. ! " # $ % & ' What does it mean? What is Creativity?
3. ! " # $ % & ' cre·a·tiv·i·ty /ˌkrēāˈtivədē/ noun • the use of the imagination or original ideas, especially in the production of an artistic work.
4. ! " # $ % & ' Making Something New To put it another way
5. Robert Rauschenberg, 1973; acrylic, graphite, paper bags, and envelopes on paper, 72 in. x 60 in. (182.88 cm x 152.4 cm); Collection SFMOMA, Gift of the Frederick Weisman Company; © Robert Rauschenberg Foundation / Licensed by VAGA, New York, NY Untitled
6. ! " # $ % & ' Creativity Isn’t Enough For UX Professionals
7. ! " # $ % & ' Clarity. Simplicity. Purpose. We strive for
8. ! " # $ % & ' Ideas are Cheap And there’s always more
9. ! " # $ % & ' The result of implementing creativity is complication.
11. ! " # $ % & ' The Blank Slate Starting from nothing
14. ! " # $ % & ' It’s Not Really Blank A world of possibility
15. ! " # $ % & ' Embrace the Possibilities Your success is inside
16. ! " # $ % & ' Research Gaining a new perspective
17. ! " # $ % & ' Take Your Time This step is important
18. ! " # $ % & ' Become an expert in the problem space.
19. ! " # $ % & ' Talk with People More importantly, listen
20. ! " # $ % & ' Discuss Your Learning Give others the same knowledge
21. ! " # $ % & ' Write It Down Collect your thoughts together
22. ! " # $ % & ' Putting It Into Action Leverage your new perspective
23. ! " # $ % & ' Brainstorming Narrowing down options
24. ! " # $ % & ' No Wrong Answers Be wrong, it’ll be fine
25. ! " # $ % & ' Celebrate Volume The more ideas, the better
26. ! " # $ % & ' Get More Input Talk with the unusual suspects
27. ! " # $ % & ' Don’t Take It Too Seriously These are just starting points
28. ! " # $ % & ' Let Those Ideas Rest Don’t just jump in
29. ! " # $ % & ' No Clear Winner? Just pick one, seriously
30. ! " # $ % & ' Action Leads to Action Getting started creates motivation
31. ! " # $ % & ' Keep At It Good work takes effort
32. ! " # $ % & ' Experimentation Proving ideas wrong or right
33. ! " # $ % & ' Test with real users. Gather data. Measure.
34. ! " # $ % & ' Data is your best friend Back up your intuition with numbers
35. ! " # $ % & ' Trust Your Gut Verify with data
36. ! " # $ % & ' A/B/n Testing A few of my favorite things
37. ! " # $ % & ' Decisions, Decisions Not any more!
38. ! " # $ % & ' Freedom of Choice Because being decisive is hard
39. ! " # $ % & ' Solve Disagreements You don’t have to pick one
41. ! " # $ % & ' Failure The fastest way to get better
43. ! " # $ % & ' People Aren’t Perfect Shocking, I know
44. ! " # $ % & ' Find Ways to Fail Fast The earlier the better
45. ! " # $ % & ' The user experience is more important than my ego.
46. ! " # $ % & ' Failure Makes You Better Experience counts, good or bad
47. ! " # $ % & ' Success Our desired outcome of creativity
48. ! " # $ % & ' The Obvious Answer Of course it is…
50. ! " # $ % & ' Enjoy the Details The important parts nobody notices
51. ! " # $ % & ' Creativity is not a talent. It’s the result of a process.
52. ! " # $ % & ' Do your research.
53. ! " # $ % & ' Try new things.
54. ! " # $ % & ' Experiment.
55. ! " # $ % & ' You’ll be amazed at the things you can create.
56. Thank you! ! " # $ % & '