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Designing Pro Apps September 23, 2016 @ FrenchKit Piet Brauer, nerdish by nature

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@pietbrauer

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Who are Pro users? What do they use their device for?

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– Wikipedia, https://en.m.wikipedia.org/wiki/Prosumer “A prosumer is a person who consumes and produces media.”

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Prosumers • People who travel for work • Who want to focus on work • Technical leaders • Early adopters

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Technology adoption life cycle 0,0% 10,0% 20,0% 30,0% 40,0% Innovators Early Adopters Early Majority Late Majority Laggards

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Early adopters • Make sacrifices • Extremely friendly and understanding • High influence Technology adoption life cycle

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Y U NO PC/mac? Probably you right now

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Why iOS • More focus • LTE built-in • All day battery life • More power than '15 MacBook • Direct manipulation • Apple Pencil • More robust

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What do prosumers use their iOS device for?

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No content

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Schindler • Developed iOS app for service technicians • No laptop at hand • No handbooks required • Always connected and up-to- date

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IBM MobileFirst for iOS • Partnership formed in 2014 • Apps for over 15 categories • Apps for Pilots, Mechanics, Insurance agents, Nurses, Police Officers etc.

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SAP • Partnership formed in 2016 • iOS Apps & SDK • SAP for iOS design language

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Do people even want these apps?

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28% 23% 49% Use Smartphone Use Tablet No Smartphone or Tablet

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17% 83% Apps in Private App for Business

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– http://blog.wiwo.de/look-at-it/2016/08/01/die-app-gap-kluft-zwischen- wunsch-und-wirklichkeit-bei-business-apps/ “Every second participant (52 %) wishes to accomplish more professional task via apps.”

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App Wishlist • Project documentation • Expense sheets • Travel itineraries • Sick notices

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Using iPad Pro as your only computer

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Do an iPad only weekend • Leave your laptop at home • Try to get work done • Write a blog post • Edit pictures from your camera • etc. • Stay open minded, you will be surprised

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How to make your existing app a delight for prosumers

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Support SplitView

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Make use of screen real estate UISplitViewController, Grid Views

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Keyboard Shortcuts Navigate collections, make it same as Desktop app

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Don't trap users in your app Support import, export editing of files within your application using Document Provider

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Implementing keyboard shortcuts and SplitViewController https://github.com/pietbrauer/Designing-Pro-Apps

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Thank you! Get in touch @pietbrauer @pietbrauer

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• https://blogs.office.com/wp-content/uploads/2014/03/ IMAGE-01_ExcelHero_iPad_Slvr.png • https://upload.wikimedia.org/wikipedia/en/4/45/ DiffusionOfInnovation.png • http://i0.kym-cdn.com/entries/icons/original/000/004/006/y-u-no-guy.jpg • http://www.apple.com/pr/products/ipad/iPad.html • http://ulyssesapp.com/press/ • https://c.fastcompany.net/multisite_files/fastcompany/imagecache/ 1280/poster/2014/12/3039693-poster-p-1-apple-and-ibm-announce-a- new-portfolio-of-business-apps.jpg • https://experience.sap.com/fiori-design-ios/views/analytic-view/#!