VR and AR for Enterprise John Howard LOOOK, Inc. [email protected] www.loook.io © LOOOK, 2017 www.loook.io 

John Howard [email protected] Head of Product and Design and Co-Founder at LOOOK, a Seattle-based, mixed reality design and development studio. Former Principal Creative Director on Microsoft HoloLens for partnerships with NASA, Autodesk, and Trimble. © LOOOK, 2017 www.loook.io 

VR vs. AR When we started LOOOK we took a challenging position. Everyone was raising lots of money for VR companies and talking about 2016 as the “Year of VR”. But when we went to talk to people, what we said was… “ is skipping VR.” © LOOOK, 2017 www.loook.io 

VR vs. AR Our point of view was based on how we saw the VR and AR space playing out over the next few years... Virtual reality is great at immersion (but not much else) No one ever won a format war by focusing on fidelity Augmented reality doesn’t cut you off from the world Virtual reality tech is a subset of augmented reality tech Skip VR, focus on AR and Mixed Reality © LOOOK, 2017 www.loook.io 

VR vs. AR Augmented reality will ultimately encompass virtual reality. © LOOOK, 2017 www.loook.io Here’s an example… 

Case Study: NASA / JPL Launched in 2011, the Curiosity rover was designed to assess whether Mars ever had an environment able to support life. NASA / JPL 

NASA / JPL: Immersive Visualization The team leading the Mars surveying efforts are geologists. Geologist are field scientists. They want to get out into the environment and use their powers of human observation to spawn insights. But the Curiosity geologists only had flat, 2D photo panoramas to study the Martian terrain. NASA / JPL 

NASA / JPL: Immersive Visualization So the team built a VR prototype and turned those panoramas into immersive Martian terrain. Now the geologists could walk around on Mars, just like they would on Earth. One problem: All their surveying tools are still on their PCs. NASA / JPL 

NASA / JPL: Microsoft HoloLens Around this time, NASA / JPL came to Microsoft and saw the HoloLens. The HoloLens is a self-contained, untethered, holographic computer that lets you see and interact with 3D information in the world around you. © LOOOK, 2017 www.loook.io 

NASA / JPL: Microsoft HoloLens The HoloLens is a mixed reality device. It can combine immersive, digital environments with the real world. Now the Mars geologists can continue to use their existing applications and tools. Not just their PCs, but their phones, notepads and whiteboards. The HoloLens didn’t replace their existing tools and workflow. It enhanced them. Microsoft / NASA, JPL 

VR & AR Mixed reality treats “reality” like a volume knob. This is just one of its fundamental benefits. Think of “reality” like a volume knob; you adjust it to suit your needs. © LOOOK, 2017 www.loook.io 

Fundamentals of Mixed Reality © LOOOK, 2017 www.loook.io 

Fundamentals These fundamentals make it easy to understand where mixed reality will have the greatest impact on problems, or unmet opportunities, in your industry. Understanding 3D in 3D True size + scale Information in context Enhance existing tools + workflows Collaborate (even when you can't be together) Fundamentals of mixed reality © LOOOK, 2017 www.loook.io 

LOOOK / BGB Engineering Understanding 3D in 3D How much time do we spend describing our three-dimensional world using flat images and text? Mixed reality eliminates theses delays and miscommunications by presenting 3D information in 3D. This image: BGC Engineering traditionally uses stacks of flat drawings to explain complex earth science problems to non-technical executives, regulators, community groups. Now, their engineers use 3D maps and models to describe our 3D world. 01: Understanding 3D in 3D 

Understanding 3D in 3D Data visualization has become a recent trend because the volume of information we have access to is growing at an exponential rate. But there are real limits on the number of data dimensions that it is possible to understand. This image: KPMG analysts and their clients can explore complex financial information and draw deeper insights because they’re able to simultaneously visualize more data-dimensions in a single scene. LOOOK / KPMG 

True Size + Scale True size and scale allow us to better utilize our natural powers of human observation. They are the great equalizer of understanding between experts and non-experts. Microsoft / NASA, JPL 02: True Size + Scale 

True Size + Scale BGC Engineering needed a better way to explain complex mining reclamation projects to non-expert audiences. Today, they use stacks of engineering drawings. Using HoloLens, we turned engineering data into an immersive landscape allowing stakeholders to “walk the landscape”. This is easier to understand for experts and non-experts alike. LOOOK / BGC Engineering 

True Size + Scale In industrial design, “CAD goggles” describes over-focusing on small details at the expense of the bigger picture. 3D prints and physical models are effective, but slow and expensive. This image: Mixed reality lets industrial designers see their work at true size and scale, and even make changes directly on the full size holographic model. This increases both the speed of iteration and confidence in decisions because each small iteration can instantly be seen in context. Microsoft / Autodesk 

Information in Context This is what we mean by “reality is a volume knob”. Putting information in context is THE killer advantage of mixed reality. This image: Holographic design elements have been wrapped around a real motorcycle. Created a hybrid object with digital and physical components. Microsoft / Autodesk 03: Information in Context 

Information in Context This is also the interface solution for the Internet of Things. Mixed reality takes data from sensors and puts it in the context of the real world. Users can go from observation, to insight, to action, quickly and fluidly. This image: When agriculture technicians spot a potential issue they can directly access the real- time and historical sensor data, and make immediate adjustments. LOOOK, Inc. 

Enhance Existing Workflows Users spend tens of thousands of hours mastering their tools. Organizations spend millions on tools and training. Both are more willing to adopt a new tool if it integrates with their existing workflows and processes. Make mixed reality part of the production pipeline, not an isolated island. Microsoft / Autodesk 04: Enhance Existing Workflows 

Microsoft / Trimble Enhance Existing Workflows Computers, mice, keyboards, and touchscreens are familiar to almost everyone. Use this familiarity as a bridge to enable new experiences. This image: A wireless mouse doesn’t have to stay at the computer. Architects can use this familiar tool to edit and review their holographic models. 

Collaboration The biggest errors and delays are caused by failures of communication. This image: NASA scientists and their collaborators work at research institutions all over the world. Now, they hold their meetings on a virtual Mars. Microsoft / NASA, JPL 05: Collaborate, Even When You Can’t Be Together 

Collaboration This image: Trimble allows construction managers to identify issues before building starts. And architects can visit the jobsite without leaving their office. Microsoft / Trimble 

In Summary… Mixed reality will ultimately encompass virtual reality. “Reality” is a volume knob you adjust to suit your needs. Embrace the fundamentals… • Understanding 3D in 3D • True size + scale • Information in context • Enhance existing tools + workflows • Collaborate (even when you can't be together) © LOOOK, 2017 www.loook.io 

Thank You. John Howard LOOOK, Inc. [email protected] www.loook.io © LOOOK, 2017 www.loook.io