By Nahida Yasmin Ali INTRODUCTION TO ANCILLARY PRODUCTS 

Products used by institutions to extend their money gain. Ancillary products: 1.  Add value 2.  Plays on our love for music 3.  Encourages to spend money for something special and ‘extra’ Task: to produce 2 ancillary products – a digipak & advertisement ANCILLARY PRODUCTS 

•  A modern approach to CD packaging •  Allows for inclusion of more information about the band/artist DIGIPAK 

TRACK LISTING: •  Same font as artist or album name PRODUCT INFORMATION: •  Copyright; year of production •  Wed address; record label logo/name •  Distributor; Producer; Possible price PROMOTIONAL STICKER: •  Drawing attention to recent tour or special feature on the album WHAT DOES A DIGIPAK INCLUDE? (OUTSIDE) 

ARTIST/S NAME: •  Large clear font, fore-grounded •  Easy to read, same font for name used throughout digipak IMAGE OF ARTIST/S: •  Echoing visual style and colour scheme of the font cover OVERALL STYLE: •  3-4 colours max •  2 fonts max •  Elements of graphic design •  Visual link with advert WHAT DOES A DIGIPAK INCLUDE? (OUTSIDE) 

GRAPHIC DESIGN: •  Visual style (font, colour, design) established on the front of the digipak is continued on the inner panels ACKNOWLEDGEMENTS: •  Sometimes included: in a short list, in very small font, acknowledgement for particular tracks REPEAT OF TRACK LIST: •  Sometimes included – with more specific detail around song length, who played the instrument and songwriters. WHAT DOES A DIGIPAK INCLUDE? (INSIDE) 

MUST INCLUDE: •  Release Date •  Usually features image of digipak itself •  Prominent display of artists name and album title •  Repeats same graphic style as digipak MAY INCLUDE: •  Tour dates •  Review quotes from magazines & newspapers •  Record label logos •  Website ADVERTISEMENT