図書館員が知っておきたいインターネットを活用した情報発信について

by nukaga

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ਤॻؗһ͕஌͓͖͍ͬͯͨ ΠϯλʔωοτΛ׆༻ͨ͠ ৘ใൃ৴ʹ͍ͭͯ ߳ ઒ ݝ ਤ ॻ ؗ େ ձ ɹ ֹ լ ॱ ࢠ ਤॻؗͱΠϯλʔωοτͷྑ͍ؔ܎ͷͨΊʹ

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ຊ ೔ ͷ Ξ δΣ ϯ μ • ࣗݾ঺հ • ΠϯλʔωοτΛ࢖ͬͨ৘ใൃ৴ͷछྨ • ৘ใൃ৴ͷ໨త • SNSͷಛ௃ • ৘ใൃ৴ࣄྫʢஉ໦ౡਤॻؗʣ

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ϑϦʔϥϯεͷWebσβΠφʔ WordCamp Osaka 2012 ෭࣮ߦҕһ௕ WordCamp Kansai 2014 ࣮ߦҕһ௕ σδλϧΩϡʔϒ νʔϜΊ૊ 2014೥உ໦ౡ΁Ҡॅɻ  NPO๏ਓஉ໦ౡਤॻؗɹཧࣄ௕ Twitter @nukaga FB nukagajunko ֹ լ ॱ ࢠ ͬͯͲ Μ ͳ ਓ ʁ

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ί ϛ ϡ χςΟɺ ຋ ༁ ɺ ς ʔϚ ࡞ ੒ ɺ ͳ Ͳ ɻ h t t p s : / / p ro f i l e s . w o rd p re s s . o rg / n u k a g a / Wo rd P re s s ʹ ؔ ͯ͠ ͸

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৘ ใ ൃ ৴ ͷ छ ྨ Π ϯ λ ʔ ω ο τ Λ ࢖ ͬ ͨ •WebαΠτʢެࣜαΠτʣ •ΞϓϦέʔγϣϯ •ϒϩά •Facebook •Twitter •instagram •Google+ •Line •Pinterest •GREE •mixi •Youtube

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৘ ใ ൃ ৴ ͷ छ ྨ Π ϯ λ ʔ ω ο τ Λ ࢖ ͬ ͨ •WebαΠτʢެࣜαΠτʣ •ΞϓϦέʔγϣϯ •Facebook •Twitter •instagram •Google+ •Line •Pinterest •GREE •mixi •Youtube •ϒϩά ࣗ෼Ͱ αʔόʔͱυϝΠϯΛ༻ҙͯ͠ ઃஔͰ͖Δ ※ΞϝϒϩͳͲࣗ෼Ͱ༻ҙ͠ͳ͍ύλʔϯ΋͋Δ

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৘ ใ ൃ ৴ ͷ छ ྨ Π ϯ λ ʔ ω ο τ Λ ࢖ ͬ ͨ •WebαΠτʢެࣜαΠτʣ •ΞϓϦέʔγϣϯ •Facebook •Twitter •instagram •Google+ •Line •Pinterest •GREE •mixi •Youtube •ϒϩά ଞࣾͷϓϥοτϗʔϜ ʢαʔϏεʣ

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•WebαΠτʢެࣜαΠτʣ ࣗ෼Ͱ αʔόʔͱυϝΠϯΛ༻ҙͯ͠ ઃஔͰ͖Δ ɾϝϦοτ ɹ-޷͖ͳʢඞཁͳίϯςϯπʣΛࡌͤΔ͜ͱ͕Ͱ͖Δ ɹ-ଞऀʹίϯτϩʔϧ͞Εͳ͍ ɹ-৴པʹܨ͕Δ ɹ-ඞཁͳ৘ใ͕ফ͑ʹ͍͘

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•WebαΠτʢެࣜαΠτʣ ࣗ෼Ͱ αʔόʔͱυϝΠϯΛ༻ҙͯ͠ ઃஔͰ͖Δ ɾσϝϦοτ ɹ-؅ཧ͠ଓ͚ͳ͚Ε͹͍͚ͳ͍ ɹ-εΩϧ͕ͳ͍ͱ೉͍͠ ɹ-σβΠϯ΍ߏஙΛࣗ෼ͨͪͰ͠ͳ͚Ε͹͍͚ͳ͍ ɹ-޿͕Γʹ͍͘

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•Facebook •Twitter •instagram •Google+ •Line •Pinterest •GREE •mixi •Youtube ଞࣾͷϓϥοτϗʔϜ ʢαʔϏεʣ ɾϝϦοτ ɹ-४උָ͕ ɹ-σβΠϯͳͲߟ͑Δඞཁ͕ͳ͍ ɹ-৘ใ͕֦ࢄ͞Ε΍͍͢ ɹ-͓஌Β͕ͤಧ͖΍͍͢ ɹ-ײ૝ͳͲ͕ಧ͖΍͍͢

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•Facebook •Twitter •instagram •Google+ •Line •Pinterest •GREE •mixi •Youtube ଞࣾͷϓϥοτϗʔϜ ʢαʔϏεʣ ɾσϝϦοτ ɹ-ࣗ෼ͷίϯτϩʔϧ͕ޮ͔ͳ͍ ɹ-ࡌͤΒΕΔ৘ใʹݶΓ͕͋Δ ɹ-৘ใ͕ྲྀΕ΍͍͢ ɹ-ࡶԻ͕ଟ͍ ɹ-ྲྀߦΓഇΓ͕͋Δ ɹʢফ͑ΔՄೳੑ͕͋Δʣ

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͡Ό͋ɺ৘ใൃ৴Ͳ͏ͨ͠Β͍͍ͷʁ

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ͳΜͷͨΊʹ৘ใൃ৴͢Δͷʁ

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৘ ใ ൃ ৴ ͷ ໨ త ਤ ॻ ؗ ʹ ͓ ͚Δ •དྷؗଅਐ ଞʹ͸ʁʁ

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ެ ࣜ αΠ τ ͱ S N S ਤ ॻ ؗ ʹ ͓ ͚Δ ௕ ॴ Λ ͏ · ͘ ར ༻ ͢ Δ

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ެ ࣜ αΠ τ ͷ ڧ Έ ਤ ॻ ؗ ʹ ͓ ͚Δ S E O υϝΠϯ ݕࡧจݴ

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֎ ෦ ࢪ ࡦ ʢ S N S ར ༻ ʣ ͷ ҙ ຯ ਤ ॻ ؗ ʹ ͓ ͚Δ དྷ ؗ ͷ ଅ ਐ ɺ ି ͠ ग़ ͠ ͷ ଅ ਐ

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2 0 1 6 ೥ ೔ ຊ S N S ঢ় گ •Twitter •Snapchat •Google+ •Line •Facebook Φ ʔϓ ϯ Ϋ ϩ ʔζ υ •instagram ৘ ใ ֦ ࢄ

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F a c e b o o k ■ Ϣʔ βʔ ਺ ά ϩ ʔό ϧ ɿ 1 7 ԯ 9 0 0 0 ສ ʢ 2 0 1 6 ೥ 1 1 ݄ ࣌ ఺ ʣ ࠃ ಺ ɿ 2 , 4 0 0 ສ ਓ ʢ 2 0 1 5 ೥ 3 ݄ ࣌ ఺ ʣ ※ࢀর https://investor.fb.com/investor-news/press-release-details/2016/Facebook-Reports-Third- Quarter-2016-Results/default.aspx

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F a c e b o o k ■ 2 0 ୅ ͔ Β 5 0 ୅ ■ ϑΟʔ υ ͕ ࣌ ܥ ྻ Ͱ ͸ ͳ ͍ ■ ࣮ ໊ ■ ౤ ߘ จ ࣈ ਺ ੍ ݶ ͳ ͠ ■ ಈ ը ɺ ը ૾ ɺ Ґ ஔ ৘ ใ ͳ Ͳ ౤ ߘ ϑ Υ ʔϚ ο τ ͕ ๛ ෋ ■ ༑ ୡ ͷ ౤ ߘ ͩ ͚ Ͱ ͸ ͳ ͘ ɺ ༑ ୡ ͕ ʮ ͍ ͍ Ͷ ʂ ɾ ί ϝ ϯ τ ɾ γ Σ Ξ ʯ ͠ ͨ ৘ ใ ͕ ྲྀ Ε Δ ■ ϖʔ δ ʮ Πϕ ϯ τ ʯ ͕ ࡞ Ε Δ

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Tw i t t e r ■ Ϣʔ βʔ ਺ ά ϩ ʔό ϧ ɿ 3 ԯ 1 , 0 0 0 ສ ਓ ʢ 2 0 1 6 ೥ 1 1 ݄ 3 0 ೔ ࣌ ఺ ʣ ࠃ ಺ ɿ 3 , 5 0 0 ສ ਓ ʢ 2 0 1 5 ೥ 1 2 ݄ ࣌ ఺ ʣ ※ࢀর https://about.twitter.com/ja/company

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Tw i t t e r ■ 1 0 ୅ ͔ Β 8 0 ୅ ■ ϑΟʔ υ ͕ ࣌ ܥ ྻ ■ ಗ ໊ ■ ౤ ߘ จ ࣈ ਺ 1 4 0 จ ࣈ ■ ϋο γ ϡ λ άɺ τ Ϩϯ υɺ Ϧ π Πʔ τ ■ ؾ ָ ■ ֦ ࢄ ͠ ΍ ͢ ͍ / Ԍ ্ ͠ ΍ ͢ ͍

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I n s t a g r a m ■ Ϣʔ βʔ ਺ ά ϩ ʔό ϧ ɿ 5 ԯ ਓ ʢ 2 0 1 6 ೥ 6 ݄ ࣌ ఺ ʣ ࠃ ಺ ɿ 8 1 0 ສ ਓ ʢ 2 0 1 5 ೥ 6 ݄ ࣌ ఺ ʣ ※ࢀর http://blog.instagram.com/post/146255204757/160621-news

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I n s t a g r a m ■ 1 0 ୅ ͔ Β 3 0 ୅ ■ ϑΟʔ υ ͕ ࣌ ܥ ྻ ■ ಗ ໊ ■ ը ૾ ʢ ε Ϛʔ τϑ Υϯ Ξ ϓ Ϧ ʣ ඞ ਢ ■ ϋο γ ϡ λ άɺ Ґ ஔ ৘ ใ ■ Tw i t t e r, F a c e b o o k ͳ Ͳ ʹ ΋ ౤ ߘ Ͱ ͖ Δ ■ ͓ ͠ Ό Ε

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L i n e ■ Ϣʔ βʔ ਺ ά ϩ ʔό ϧ ɿ 2 ԯ 1 , 5 0 0 ສ ਓ ʢ 2 0 1 5 ೥ 1 2 ݄ ࣌ ఺ ʣ ࠃ ಺ ɿ 5 , 8 0 0 ສ ਓ ʢ 2 0 1 5 ೥ 6 ݄ ࣌ ఺ ʣ ※ࢀর https://linecorp.com/ja/pr/news/ja/2016/1222

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L i n e ■ ֶ ੜ ʹ ਓ ؾ ■ ε Ϛʔ τϑ Υϯ Ξ ϓ Ϧ ͕ ඞ ਢ ■ ಗ ໊ ΋Ͱ ͖ Δ ͕ ి ࿩ ൪ ߸ ͳ Ͳ ͱ ݁ ͼ ͭ ͍ͯ ͍ Δ ͨ Ί ෳ ਺ Ξ Χ ΢ ϯ τ ͸ ೉ ͠ ͍ ■ ϓο γ ϡ ௨ ஌ Ͱ ৘ ใ Λ Ϧ Ξϧ λΠϜ ʹ ֬ ࣮ ʹ ૹ Δ ͜ ͱ ͕ Ͱ ͖ Δ ■ Ϗ δ ω ε Ξ Χ ΢ ϯ τ ޲ ͚ ͷ ެ ࣜ Ξ Χ ΢ ϯ τ ӡ ༻ ɺ ϩ ʔΧ ϧ Ϗ δ ω ε ޲ ͚ ͷ L I N E @ ӡ ༻ ͕ Ͱ ͖ Δ

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உ ໦ ౡ ਤ ॻ ؗ ͷ We b ӡ ༻ ެࣜαΠτ  ʢWordPressʣ Facebookϖʔδ Instagram Twitter ॏ ཁ ౓ ͷ ߴ ͍ ৘ ใ ফ ͠ ͨ ͘ ͳ ͍ ৘ ใ Ϧ Ξϧ λ ΠϜ ੑ ί ϛ ϡ χ ςΟ

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A m a z o n w i s h Ϧε τ ʹ ͯ ཉ ͠ ͍ ຊ ଃ ͬͯ͘ ͩ ͞ ͬ ͨ ຊ Λ I n s t a g r a m ΁

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2 6 0 2 L i k e

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F a c e b o o k Πϕ ϯ τ ͷ ׆ ༻

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ί ϛ ϡ χέ ʔ γ ϣ ϯ ͱ ৘ ใ ֦ ࢄ ͷ Tw i t t e r

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உ ໦ ౡ ਤ ॻ ؗ ެ ࣜ αΠ τ   h t t p : / / o g i j i m a - l i b r a r y. o r. j p

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ͳΜͷͨΊʹ৘ใൃ৴͢Δͷʁ

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உ ໦ ౡ ਤ ॻ ؗ ͷ ৔ ߹ ೝ஌ ڠྗऀूΊ དྷؗଅਐ ି͠ग़͠ଅਐ ॳ ظ ݱ ࡏ

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Tw i t t e r Ͱ ͷ ޿ · Γ

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ެ ཱ ਤ ॻ ؗ ͷ ৔ ߹ SNS ιʔγϟϧɾωοτϫʔΩϯάɾαʔϏε ʢsocial networking serviceʣͱ͸ɺ  Web্ͰࣾձతωοτϫʔΫʢιʔγϟϧɾ ωοτϫʔΫʣΛߏஙՄೳʹ͢ΔαʔϏεɻ ίϛϡχέʔγϣϯ

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ެ ཱ ਤ ॻ ؗ ͷ ৔ ߹ ӡ༻͸ ʮ৘ใΛ౤͛ͬͺͳ͠ʯ ͱ͍͏Θ͚ʹ͸͍͔ͳ͍

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We b Ԍ ্ εϖʔεϫʔϧυެࣜFacebook

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ஶ ࡞ ݖ http://www.oricon.co.jp/article/46347/

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Ԍ ্ Λ ա ৒ ʹ ڪ Ε ͳ ͍ Π ϯ λ ʔ ω ο τ ͷ ޲ ͜͏ ଆ ʹ ͍ Δ ͷ ΋ ʮ ਓ ʯ ͱ ҙ ࣝ ͢ Δ ɻ ʮ ਓ ʯ Λ ૝ ૾ ͯ͠ ൃ ৴ ͢ Δ ɻ

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· ͣ ͸ ެ ࣜ αΠ τ ͷ ݟ ௚ ͠ Λ ■ ৘ ใ ʹ ໎ Θͣ ḷ Γ ண ͚Δ ■ ಡ Έ΍ ͢ ͍ ■ ਤ ॻ ؗ ͷ ง ғ ؾ Λ ఻ ͑ͯ ͍ Δ ͔ ■ ΞΫ η γ Ϗ Ϧ ςΟ ର Ԡ ■ ε Ϛʔ τϑ Υϯ ର Ԡ ■ ߋ ৽ ස ౓

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ա ৒ ͳ S E O ର ࡦ ͸ ͍ Β ͳ ͍ ■ ద ੾ ͳ ϖʔ δλΠ τϧ ■ ద ੾ ͳ ه ࣄ λΠ τϧ ■ αΠ τϚ οϓ ■ ύ ϯ Ϋ ζ Ϧε τ ■ T O P ϖʔ δ ʹ ৘ ใ Λ ■ ը ૾ ʹ a l t λ ά ·ͣ͸৘ใͱͯ͠ඞཁͳࢪࡦΛ

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ͦ ͷ ্ Ͱ ͷ S N S ࡂ֐࣌ͷ৘ใൃ৴ SNSʢओʹTwitterʣͷผࢹ఺͓͢͢ΊϙΠϯτ

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ͪ ΐ ͬ ͱ ԣ ಓ Φʔϓϯσʔλ

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Y O U T U B E / Ξ ϓ Ϧ έ ʔ γ ϣ ϯ ಈը΍ΞϓϦέʔγϣϯͷ࣌୅΋དྷ͍ͯΔ

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੔ ཧ •· ͣ ͸ ެ ࣜ αΠ τ •S N S ͷ ڧ Έ Λ ׆ ͔͢ •໨ త Λ ͠ ͬ ͔ Γ ͱ •ӡ ༻ ʹ ͸ ί ε τ ʢ ࣌ ؒ ʣ ͕ ͔ ͔ Δ   ↑ प Γ ͷ ཧ ղ ΋ ඞ ཁ

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ͦ Ε ͧ Ε ͷ ໨ త ʹ Ԡ ͡ ͨ ৘ ใ ൃ ৴ Λ ϝϦοτσϝϦοτΛཧղͯ͠ஸೡʹӡ༻͢Ε͹ ৽͍͠ਤॻ͔ؗΒͷ৘ใൃ৴πʔϧͱͯ͠ ڧ͍ຯํʹͳΓ·͢