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Brad Nunnally @bnunnally
The Myth of
Paying Attention
Big
Design
Conference
June
2012
#MythAttn
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We
have
busy
lives
We
rely
on
past
expectations
&
habits
There
are
gaps
between
interactions
Mislead
by
our
peers
Training Fails
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Leap is a start
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But, why does
it happen?
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Change Blindness
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Would You Notice?
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Would You Notice?
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Here’s The Proof
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Here’s The Proof
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1999
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2002
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2005
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2007
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2010
http://www.lukew.com/ff/entry.asp?178
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Selective Attention
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We’re all a little slow
80
Millisecond
Rule
Perception
occurs
before
understanding
Our
minds
constructed
the
“present”
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It’s all a guessing game
Memory
+
Perception
+
Expectations
=
Reality
Sometimes
part
of
the
equation
is
wrong
Blind
Men
&
The
Elephant
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"I
did
not
see
that
big
red
bar
at
the
bottom
that
says
click
here
for
more
information"
“How
did
I
NOT
see
that?”
“I
must
have
missed
that
button”
“I
could
have
used
what?”
“Ohh,
well
that
makes
sense
now
that
I
see
it.”
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Screenshot from PE
Usability Testing
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Screenshot from PE
Usability Testing
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Screenshot from PE
Usability Testing
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Well,
technology
is
a
glittering
lure.
But
there's
the
rare
occasion
when
the
public
can
be
engaged
on
a
level
beyond
flash,
if
they
have
a
sentimental
bond
with
the
product.
Don
Draper
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So What?
Understanding
the
limitations
of
the
human
brain
provide
us
with
an
opportunity
to
create
better
designs
earlier
in
the
process.
Allowing
for
more
critical
issues
to
be
identified
during
usability
testing.
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So What?
We
still
have
monkey
brains
It
is
easy
for
people
to
get
tripped
up
by
technology
Knowing
the
Brain
=
Better
Design
Effectively
plan
major
redesign
projects
Understand
basic
human
behavior
to
augment
their
experiences
Utilize
the
power
of
choice
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Online
Sources
-
http://kippt.com/feed/bnunnally/
JhCuSVb708qvLWzpxZ5C/fallacy-talk
Photo
Sources
-
http://kippt.com/feed/bnunnally/
JhCuSVb708qvLWzpxZ5C/fallacy-pictures
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Thank You!
Brad Nunnally
Lead User Experience Designer
Perficient Experience Design
Email - brad.nunnally@perficient.com
Twitter - @bnunnally
SpeakerRate - http://spkr8.com/t/11331