IS YOUR BUSINESS BEST? BUSINESS PLAN 

MISSION Crown in Town helps businesses market themselves to their community by hosting local business awards. 

COMPANY VALUES Scalable Simple Fiscally responsible Value added to businesses and customers 

The Idea 

28 Days = 72,500 Votes 

Self Promotion 

Self Promotion 

Self Promotion 

Self Promotion 

2010 PLU BUSINESS PLAN 

How it Works 1 Winner per Industry in each City (i.e Restaurant in Rochester) Awarded to business with the most total votes 80 Industries per City segmented by SIC code i.e. Best Restaurant, Financial Planner, Business Services, etc Database of 6,000,000 businesses 480,000 awards given out per year, 2% of all businesses 

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Yelp.com 

Value to the Business Increase sales by driving foot traffic, web traffic, and public perception Promote themselves without appearing to self promote Collect customer and community email addresses and cell phone numbers Prompt all voters to review their business on Yelp (valued at $9 each) Pick up relevant Facebook fans and Twitter followers (valued at $8 and $2) Send a special offer or announcement to all voters 

Value to the Voter Win a free product or service for a year (King’s Bounty) Get a special offer just for voting Earn $20% of all revenue they refer Support the businesses they love Find the best business in their community 

Media Partners 

Call Centers 

Sample Market 37,022 Population 1,830 Businesses Bedroom Community to Tacoma and Seattle Major Mall, Fairgrounds, Amphitheater 

Sample Market 1,830 Businesses 52 enter the competition (3%) 6 Pay $150/year or $17/month (10%) = $900 to $1,224 in Revenue 

West Coast Competition 10,000+ Population 114 Washington Markets 78 Oregon Markets 488 California Markets 680 Total Markets 

West Coast Competition 680 Markets x $900 Per Market = $612,000 Annual Recurring Revenue 

Nationwide Competition 6,700 Markets with 10,000+ population 

Nationwide Competition 6,700 Markets x $900 Per Market = $6,030,000 Annual Recurring Revenue 

Revenue Streams 90%: Monthly or annual subscription from businesses 10%: Commission on marketing materials (30%) 2% 10% 18% 70% 

Marketing Plan FREE: Publish a press release for each business (6.5m) FREE: Email and message each business on Facebook and Twitter (250k) FREE: Optimize each business listing for search results FREE: Offer coupon codes for % off subscription FREE: Offer a prize from the business to incentivize voters to promote 

Marketing Plan Send a window sticker to winners with high visibility Affiliate program paying 20% commission PPC advertising 

Sales and Distribution 35%: Direct sell via website 60%: Call Center 5%: Bulk Sales % = projected 

Team CEO - Ryan Hart Lead Web Developer - Scott Dahl Affiliate marketing advisor - Evan Weber Media partner advisor - Graeme Cohen Head of sales - Jeremy Sankwich Call Center - Devon Dickinson 

What we need Round 1: $100,000 (May 2012) Round 2: $500,000+ (Spring 2013) Round 3: TBD (Fall 2013) 

Where the money is going 1% 12% 1% 39% 47% Technology Marketing Professional Services Payroll Other 1% 57% 1% 18% 23% Year 1 = $102,165 Year 2 = $110,821 

Projected Valuation 6,700 x $900 6,300,000 10x 50M+ Markets Revenue per Market Annual Revenue Valuation 

Investment Opportunity Convertible Debt Note $100,000 20% ownership Projected ROI = 100x+ Payback period 3-5 years 

WHY INVEST? Ryan + Scott = Team Awesome Crown in Town provides value to businesses Complete, thorough, realistic plan 3-5 year payback with 50x ROI 

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