EXPERIENCE CARD HELLO MaaS MaaS MaaS x Card Create by TAKASHI SAKAMOTO

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INTRO ͸͡Ί·ͯ͠ HOW DO YOU CREATE A GREAT CUSTOMER EXPERIENCE? MaaS MaaS x Card 02 / 25 ͋ͳͨ͸ɺͲͷΑ͏ʹ͢͹Β͍͠ମݧΛ࡞Γग़͢͜ͱ͕Ͱ͖·͔͢ʁ
 
 ͦΕ͸ɺ͋ͳͨࣗ਎͕ܦݧ͖ͯͨ͜͠ͱΛղ͖΄͙͢ͱ͜Ζ͔Βੜ·Ε·͢ɻ
 
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 ͋ͳͨ͸ɺͦΕΛ͋ͳͨࣗ਎͕ܦݧ͔ͨ͠ͷΑ͏ʹɺ၆ᛌͯ͠ݟΔ͜ͱ͕Ͱ͖·͢ɻͲͷΑ͏ͳਓ͕ɺԿ Ͱࠔ͍ͬͯΔͷ͔ɺԿΛͯ͋͛͠Ε͹͍͍ͷ͔ɻ
 
 ͜ͷΧʔυΛ࢖͏͜ͱͰɺͦΕΛಋ͖ग़͢ख͕͔ΓΛݟ͚ͭΔ͜ͱ͕Ͱ͖·͢ɻ
 
 ͋͞ɺҰॹʹ͸͡Ί·͠ΐ͏ɻ

ABOUT ʰ.BB4Y$BSEʱͱ͸ɺҠಈମݧΛ ՄࢹԽͨ͠΋ͷͰ͢ɻ MAAS X CARD? MaaS MaaS x Card 03 / 25 01 / 25 ͜ͷΧʔυ͸ਓʑͷʪҠಈମݧΛՄࢹԽͨ͠΋ͷʫͰ͢ɻ ීஈͷੜ׆Ͱར༻͢Δػձͷଟ͍ެڞަ௨ػؔΛϕʔεʹɺछྨͷަ௨ΧʔυΛ༻ҙ͍ͯ͠·͢ɻछྨ ͷަ௨Χʔυͱ͸ɺࣗಈंɾλΫγʔɾόεɾిंɾࣗసंͰ͢ɻ·ͨɺਓʑͷମݧΛߟ͑Δ͏͑Ͱ͔ܽ ͤͳ͍ϖϧιφΧʔυʢཱྀߦऀɾࣾձਓɾֶੜɾओ්ɾߴྸऀʣ΋༻ҙ͍ͯ͠·͢ɻ ަ௨ΧʔυͱϖϧιφΧʔυΛ૊Έ߹ΘͤΔ͜ͱͰɺҠಈʹ͚ΔαʔϏεʢΞΠσΞʣΛੜΈग़͢͜ͱ͕ Ͱ͖·͢ɻ ϊϯσβΠφʔͰ΋͙͢ʹΞΠσΞΛͭ͘Δ͜ͱͰ͖Δʰ.BB4Y$BSEʱΛͥͻ͓ࢼ͍ͩ͘͠͞ɻ

INDEX ໨࣍ CARD KIT CARD 7 CATEGORY PROCESS HOW IT WORKS INFO 01. 02. 03. 04. 05. 06. MaaS MaaS x Card 04 / 25

CARD KIT Χʔυέʔε ΧʔυέʔεʹɺΧʔυͱઆ໌ॻ͕ ೖ͍ͬͯ·͢ɻ આ໌ॻ MaaS MaaS x Card Χʔυʢຕʣ 05 / 25

CARD Χʔυ͸ɺද໘ʹҠಈମݧͷΠϥε τ͕ඳ͔Ε͓ͯΓɺཪ໘ʹ͸ԿΛࣔ ͔͢ʮ8)"5ʯͱํ๏ʮ)08ʯ͕ॻ ͔Ε͍ͯ·͢ɻ ද໘ ཪ໘ MaaS MaaS x Card 06 / 25

7 CATEGORY MaaS x Card Χʔυ͸छྨ͋Γɺશ෦Ͱຕ͋ Γ·͢ɻ ڞ௨ ϖϧιφ ं λΫγʔ όε ిं ࣗసं MaaS w ڞ௨ w ϖϧιφ w ࣗಈं w λΫγʔ w όε w ిं w όΠΫɾࣗసं 07 / 25

COMMON ڞ௨Χʔυ͸ͥΜͿͰຕɻͲͷަ௨ ΧʔυͱͰ΋૊Έ߹Θͤͯ࢖͏͜ͱ ͕Ͱ͖·͢ɻ MaaS MaaS x Card w ΩοΧέ w ৐Γܧ͗ w ໨త஍ w ϞόΠϧ 08 / 25

PERSONA ϖϧιφΧʔυ͸ͥΜͿͰຕɻަ௨ Χʔυͱ߹Θͤͯ࢖͍·͢ɻ MaaS MaaS x Card w ཱྀߦऀ w ࣾձਓ w ֶੜ w ओ් w ߴྸऀɾҠಈऑऀ 09 / 25

CAR MaaS MaaS x Card w ༧ఆΛܭը w ৐ंલʹҠಈ͢Δ w ৐ं͢Δ w Ҡಈ͢Δ w ଴ͪ߹Θͤ w ܾࡁΛ͢Δ w ߱ं͢Δ w ߱ं͠Ҡಈ͢Δ w றं৔ʢ৐߱৔ॴʣ ަ௨Χʔυʮࣗಈंʯ͸ͥΜͿͰ ຕɻ 10 / 25

TRAIN MaaS MaaS x Card w ༧ఆΛܭը w ৐ंલʹҠಈ͢Δ w ৐ं͢Δ w Ҡಈ͢Δ w ଴ͪ߹Θͤ w ܾࡁΛ͢Δ w ߱ं͢Δ w ߱ं͠Ҡಈ͢Δ w Ӻʢ৐߱৔ॴʣ ަ௨Χʔυʮిंʯ͸ͥΜͿͰຕɻ 11 / 25

TAXI MaaS MaaS x Card w ༧ఆΛܭը w ৐ंલʹҠಈ͢Δ w ৐ं͢Δ w Ҡಈ͢Δ w ଴ͪ߹Θͤ w ܾࡁΛ͢Δ w ߱ं͢Δ w ߱ं͠Ҡಈ͢Δ w λΫγʔ৐Γ৔ʢ৐߱৔ॴʣ ަ௨ΧʔυʮλΫγʔʯ͸ͥΜͿͰ ຕɻ 12 / 25

BUS MaaS MaaS x Card w ༧ఆΛܭը w ৐ंલʹҠಈ͢Δ w ৐ं͢Δ w Ҡಈ͢Δ w ଴ͪ߹Θͤ w ܾࡁΛ͢Δ w ߱ं͢Δ w ߱ं͠Ҡಈ͢Δ w όε৐Γ৔ʢ৐߱৔ॴʣ ަ௨Χʔυʮόεʯ͸ͥΜͿͰຕɻ 13 / 25

BIKE MaaS MaaS x Card w ༧ఆΛܭը w ৐ंલʹҠಈ͢Δ w ৐ं͢Δ w Ҡಈ͢Δ w ଴ͪ߹Θͤ w ܾࡁΛ͢Δ w ߱ं͢Δ w ߱ं͠Ҡಈ͢Δ w றྠ৔ʢ৐߱৔ॴʣ ަ௨ΧʔυʮόΠΫɾࣗసंʯ͸ͥΜ ͿͰຕɻ 14 / 25

MaaS MaaS x Card Ҡಈʹ͓͚ΔߦಈϞσϧΛ࣍ͷͭͷ ϓϩηε͔Βߏ੒͠·͢ɻ PROCESS w ༧ఆΛܭը w ৐ंલʹҠಈ͢Δ w ৐ं͢Δ w Ҡಈ͢Δ w ଴ͪ߹Θͤ w ܾࡁΛ͢Δ w ߱ं͢Δ w ߱ं͠Ҡಈ͢Δ w ৐߱৔ॴ BEFORE BOARDING DURING GET OFF AFTER PICK UP PAYMENT STATION PLAN MOBILITY EXPERIENCE PROCESS 15 / 25

MaaS x Card HOW IT WORKS ϫʔΫγʔτΛ࡞Δ͜ͱͰɺΦϦδφ ϧͷϫʔΫγϣϓΛ͢Δ͜ͱ͕Ͱ͖ ·͢ɻ ެࣜ΢ΣϒαΠτͰެ։தͰ͢ɻࣗ༝ ʹμ΢ϯϩʔυ͓ͯ͠࢖͍ͩ͘͞ ͍ɻ w $3&"5&4503: w $3&"5&*%&"4 ϓϩηεͷཧղͱετʔϦͷ࡞੒ʹ ϖϧιφͷ՝୊͔ΒαʔϏεΞΠσΞൃ૝ʹ 16 / 25

MaaS MaaS x Card WORKSHEET I “HOW TO CREATE STORY” Χʔυͷද໘Λ࢖ͬͯɺෳ਺ԣʹฒ ΂Δ͚ͩͰɺҠಈମݧʢϓϩηεʣ Λཧղ͢Δ͜ͱ͕Ͱ͖·͢ɻ w ަ௨Χʔυʢछྨ͔Βຕʣද໘ 17 / 25

MaaS MaaS x Card WORKSHEET I “HOW TO CREATE STORY” Θͨ͠͸ຖேɺӺ·ͰंͰૹͬͯ΋Β͍ɺͦͷ͋ͱӺ·Ͱา͖ɺిंͰ௨ۈ͍ͯ͠·͢ɻ ՝୊͸ɺं͔Β߱Γ͔ͯΒӺ·Ͱ԰͕ࠜͳ͍͜ͱͰ͢ɻӍͷ೔ʹ͸ɺ͍ͭ΋খ૸ΓͰӺ·Ͱ޲͔͍ͬͯ·͢ɻ ձࣾ͸Ӻ͔Β௚௨Ͱߦ͚ΔͷͰೞΕ·ͤΜɻࡿΛ࣋ͭखؒΛߟ͑Δͱ͍ͭ΋૸ͬͯ͠·͍·͢ɻ ΞΠσΞ͸ɺࣗ෼ઐ༻ͷࡿஔ͖৔ʢϩοΧʔʣ͕ӺʹͳΔͱ͍͍ͱࢥ͍·͢ɻ αϯϓϧ Χʔυͷද໘Λ࢖ͬͯɺෳ਺ԣʹฒ ΂Δ͚ͩͰɺҠಈମݧʢϓϩηεʣ Λཧղ͢Δ͜ͱ͕Ͱ͖·͢ɻ w ަ௨Χʔυʢछྨ͔Βຕʣද໘ 18 / 25

WORKSHEET II MaaS MaaS x Card “HOW TO CREATE IDEAS” Χʔυͷཪ໘Λ࢖͍ɺϖϧιφͱަ ௨Λ૊Έ߹ΘͤΔ͜ͱͰɺ՝୊ͱ՝୊ ղܾͷΞΠσΞΛڧ੍తʹͭ͘Δ͜ͱ ͕Ͱ͖·͢ɻ w ϖϧιφΧʔυʢຕʣཪ໘ w ަ௨Χʔυʢຕʣཪ໘ 19 / 25

WORKSHEET II MaaS MaaS x Card “HOW TO CREATE IDEAS” Ϧϐʔτ ৔ॴͷڞ༗ʢ(14ʣ ओ් ੜ׆අ ຖ೔ͷ܁Γฦ͠͸ୀ۶ʢർ࿑ʣ ಉ͡৔ॴʹ͘Δ͜ͱͰɺ͓ಘ΋͘͠͸અ໿ʹͭͳ͕Δ ʮ͓ങ͍෺ϧʔτʯ΍ʮ͓ܴ͑ϧʔτʯΛઃఆ͠ɺͦͷ ϧʔτΛ௨Δ͜ͱͰϙΠϯτΛ֫ಘͰ͖ΔφϏΞϓϦɻ ·ͨɺͦͷϙΠϯτͰ͓ങ͍෺͕Ͱ͖Δɺ·ͨΘׂҾ ΫʔϙϯͳͲ͓ಘʹങ͑ΔͳͲɻ αϯϓϧ Χʔυͷཪ໘Λ࢖͍ɺϖϧιφͱަ ௨Λ૊Έ߹ΘͤΔ͜ͱͰɺ՝୊ͱ՝୊ ղܾͷΞΠσΞΛڧ੍తʹͭ͘Δ͜ͱ ͕Ͱ͖·͢ɻ w ϖϧιφΧʔυʢຕʣཪ໘ w ަ௨Χʔυʢຕʣཪ໘ 20 / 25

WEBSITE MaaS MaaS x Card ެࣜ΢ΣϒαΠτΛ։ઃ͍ͯ͠·͢ɻ Χʔυͷ঺հ͔Β͓໰͍߹Θͤ·Ͱ ड͚෇͚·͢ɻ maas.cards 21 / 25

Facebook MaaS MaaS x Card ͲͳͨͰ΋ࢀՃͰ͖Δ'BDFCPPLά ϧʔϓʢঝೝ੍ʣΛ։ઃ͠·ͨ͠ɻ ΦϯϥΠϯͰͷϫʔΫγϣοϓʹ͍ͭ ͯ΍ɺ࢖͍ํͷΞΠσΞͳͲͳͲɺͥ ͻ৘ใަ׵͠·͠ΐ͏ɻ facebook.com/groups/maascard/ 22 / 25

Miro MaaS MaaS x Card ΦϯϥΠϯίϥϘϨʔγϣϯπʔϧ ʰ.JSPʱͰ΋ςϯϓϨʔτΛެ։͠ ͍ͯ·͢ɻ ΦϯϥΠϯϫʔΫγϣοϓͷํ๏ͳ Ͳ΋߹Θͤͯݕ౼͍͖ͯ͠·͢ɻͪ͜ Β΋ͥͻ͝ཡ͍ͩ͘͞ɻ miro.com 23 / 25

3D PRINT MaaS MaaS x Card Ոఉ༻%ϓϦϯλͰੜ੒Ͱ͖ΔϞσ ϦϯάσʔλʢTUMϑΝΠϧʣΛ࡞ ੒ɻ ΫϥϑΝϯࢧԉऀʹݶఆެ։தͰ͢ɻ w ࣗಈं w λΫγʔ w όε 24 / 25

ONLINE STORE MaaS MaaS x Card Χʔυ͸ΦϯϥΠϯൢചதͰ͢ɻ ެࣜ΢ΣϒαΠτͷʮ(FUUIF $BSETʯϘλϯ͔Β4503&4+1ʹϦ ϯΫ͠·͢ɻ ΞΧ΢ϯτొ࿥ͷ͏͑ɺ͝ߪೖͩ͘ ͍͞ɻ maascard.stores.jp/ 25 / 25

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