We know what Ukraine is watching TV viewing survey June 2023

SUMMARY • Fraction groups channels general viewing in May markedly increased (plus 2.06 percentage points to 47.31%). • In second place is a group of entertainment channels, which viewing share in May lost 1.22 percentage points and dropped to 17.46%. • A group of documentary channels increased by 0.11 p.p. and ranks third with an indicator of 6.41%. The group of movie channels is already in fourth place - in May, the group's viewing share was at the level of 6.31% (minus 0.73 p.p.). • Group of news channels, which viewing share was 5.98%, which is 0.71 p.p. higher than the indicator in April, was in fifth place. • In sixth place is the group of TV series channels (viewing share of 5.73%, unchanged), and in seventh place is the group of children's channels (viewing share of 4.32%, a decrease of 0.31 p.p.). • The share of viewing of the group of sports channels decreased by 0.30 p.p. to 1.98%, and the group remains in eighth place. In ninth place was a group of music channels (viewing share in May increased by 0.03 percentage points to 1.54%). • The group of regional channels holds the tenth place with an indicator of 0.64% (plus 0.09 p.p. ).

TV channels groups by genres 45,25 18,68 6,29 7,04 5,27 5,73 4,63 2,28 1,51 0,54 2,77 47,31 17,46 6,41 6,31 5,98 5,73 4,32 1,98 1,54 0,64 2,33 0,00 15,00 30,00 45,00 60,00 General viewing Entertainment Documentary Movie News TV Series Children's Sports Music Regional Other TV channels groups by genres, Shr % May June

Channels of general viewing, June 2023 • Novy Channel (viewing share of 9.06%, a decrease of 0.15 p.p.) continues to lead the group. • STB channel (viewing share decreased by 0.17 p.p.) takes second place with a viewing share of 8.61%. Novy Channel generated 777.8 thousand contacts, and in STB this figure was 677.3 thousand. • 1+1 Ukraine channel took third place with a viewing share of 6.93% (plus 0.68 percentage points and 748.4 thousand contacts). • Channel 2+2 ranks fourth, having lost 0.29 percentage points in May (viewing share 6.82%, number of contacts with the channel – 755.1 thousand). • Channel 1+1 Marathon grew by 0.76 pp in May and is in fifth place with a rate of 5.90% (614.5 thousand contacts generated), and the ICTV channel is in sixth place with a rate of 5.61% (plus 0.79 p.p., 562.9 thousand contacts generated). The group of general viewing channels had 5.36 million contacts with viewers' devices in May.

Channels of general viewing, Shr%, June 2023 9,06 8,61 6,93 6,82 5,9 5,61 2,36 1,14 0,4 0,27 0,12 0,08 0,01 0, 0, 0,00 3,50 7,00 10,50 Novy Channel STB 1+1 Ukraine 2+2 1+1 Marathon ICTV NTN Inter 5 channel K1 K2 DOM Teleuniverse Nash Channel… Channels of general viewing, Shr%, June 2023

Channels of general viewing, average time spent, June 2023 00:48:46 01:05:29 00:48:23 00:40:34 00:49:06 00:53:25 00:50:20 00:34:03 00:20:43 00:17:50 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 Novy Channel STB 1+1 Ukraine 2+2 1+1 Marathon ICTV NTN Inter 5 channel K1 Channels of general viewing, Ats, June 2023

Channels of general viewing, coverage, June 2023 777 748 677 301 748 415 755 088 614 538 562 953 337 929 288 899 155 381 168 289 98 168 131 496 36 203 2 597 0 0 100 000 200 000 300 000 400 000 500 000 600 000 700 000 800 000 900 000 1 000 000 1 100 000 1 200 000 1 300 000 1 400 000 1 500 000 Novy Channel STB 1+1 Ukraine 2+2 1+1 Marathon ICTV NTN Inter 5 channel K1 K2 DOM Teleuniverse Nash Channel "Ukraine" Channels of general viewing, Cov# (A-approximation), June 2023

General viewing channels, weekdays • On weekdays in June, Novy Channel has taken the first place. • STB is in second place. • 1+1 Ukraine is in third place. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-prime from 0:00 a.m. to 6:00 p.m.

General viewing channels, weekends • On the weekend, the first place is held by Novy Channel. • The second place is for STB. • The third is taken 2+2. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-prime from 0:00 a.m. to 6:00 p.m.

Movie channels, June 2023 • The first position in May is held by Hollywood HD channel (viewing share of 1.71%, a decrease of 0.36 p.p.). In total, more than 148.8 thousand contacts with unique devices of viewers connected to IPTV/OTT platforms watched the Hollywood HD TV channel throughout Ukraine during the month with an average viewing rate of 31 minutes. • 4ever Cinema channel with a rate of 0.97% (minus 0.08 pp, number of contacts – 193 thousand) ranked second in the group. • The third place in the group is held by Enter-Film channel (viewing share of 0.77%, a decrease of 0.03 p.p.), with which 194,400 viewers' devices came into contact. • CINE+HIT channel is in fourth place (viewing share 0.58%, minus 0.12 p.p., number of contacts with the channel – 78.4 thousand). • CINE+ HD channel (viewing share decreased by 0.14 pp to 0.58%) took fifth place – the channel had 114.9 thousand contacts with viewers' devices in May. The group of movie channels had 1.57 million contacts with viewers' devices in May.

Movie channels, Shr%, June 2023 1,21 0,86 0,81 0,74 0,71 0,58 0,56 0,54 0,5 0,49 0,36 0,32 0,27 0,25 0,25 0,15 0,12 0,12 0,1 0,08 0,00 0,35 0,70 1,05 1,40 Hollywood HD 4ever Cinema Ентер-фільм Viasat Kino HD 4ever Drama Viasat Kino Megahit Hollywood 4ever Theater CINE+ HD CINE+HIT Viasat Kino Action AM C CINE+ LEGEND Viasat Kino Comedy Kinowood Viasat Kino W orld Cinema Fantasy Star Cinema Cinema Comedy Cinema Action Movie channels, Shr%, June 2023

Movie channels, average time spent, June 2023 00:24:16 00:27:04 00:37:09 01:12:48 00:26:47 00:47:38 00:16:55 00:23:09 00:12:37 00:16:58 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 Hollywood HD 4ever Cinema Ентер-фільм Viasat Kino HD 4ever Drama Viasat Kino… Hollywood 4ever Theater CINE+ HD CINE+HIT Movie channels, Ats, June 2023

Entertainment channels, June 2023 • ICTV 2 channel remains in first place in the group with a viewing share of 6.61% (a decrease of 0.89 pp ), generating 671 thousand contacts with viewers' devices throughout Ukraine. Average viewing time channel ICTV2 was 48.1 minutes. • TET channel is in second place with a viewing share of 5.60% (minus 0.15 p.p.). • KVARTAL TV channel is in third place with a share of 1.82%. There were 771.6 thousand contacts on the TET channel, 369.6 thousand on the KVARTAL TV channel. • Sonce channel was in fourth place with a share of 1.02 % (minus 0.04 pp ), and OCE-TV channel was in fifth place with a share of 0.97% (plus 0.05 pp ). . In general, the group of entertainment channels gained 2.90 million contacts with viewers' devices during the month.

Entertainment channels, Shr%, June 2023 6,3 5,33 1,75 1,06 0,91 0,48 0,34 0,28 0,1 0,08 0,06 0,01 0,01 0,01 0,01 0,00 1,00 2,00 3,00 4,00 5,00 6,00 7,00 ICTV2 ТЕТ KVARTAL TV Sonce OCE (QTV) TLC Fox Life М ега Трофей Food Network Рибалка ТВ M ilady_Televisio Continent E FAST&FUN BOX HD 7D7 Entertainment channels, Shr%, June 2023

Entertainment channels, average time spent, June 2023 00:46:14 00:33:51 00:34:23 00:40:27 00:30:46 00:46:34 00:27:29 00:16:38 00:11:56 00:35:35 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 ICTV2 ТЕТ KVARTAL TV Сонце ОЦЕ (QTV) TLC Fox Life Мега Трофей Food Network Entertainment channels, Ats, June 2023

Children’s channels, June 2023 • Share of viewing the Plus Plus channel decreased in May on 0, 13 p.p. to level 1, 79 %, and the channel remains in first place, generating 321 thousand contacts. • Nickelodeon (viewing share remained unchanged at 0.40%) took second place, followed by Nick Jr (share of 0.32%, minus 0.06 p.p.) ranks third, respectively. Nickelodeon channel generated 72.7 thousand contacts, and Nick Jr - 40.5 thousand. • The fourth place is occupied by Cartoon Network, which viewing share was 0.29% (minus 0.04 p.p. ), and the number of contacts was 36.5 thousand. In total, children's channels had 1.02 million contacts with viewers' devices during May.

Children’s channels, Shr%, June 2023 1,60 0,34 0,28 0,28 0,23 0,23 0,21 0,10 0,09 0,09 0,07 0,07 0,06 0,05 0,04 0,03 0,03 0,02 0,02 0,01 0,00 0,75 1,50 2,25 PLUSPLUS Nickelodeon Nick Jr Cartoon Network Pixel Nicktoons Cine+ Kids Nickelodeon Ukraine Pluto TV Boomerang NIKI Junior Malyatko TV DuckTV ZOOM NIKI Kids Kinokazka Duck TV Plus Povniy Mult English Club TV HD BabyTV TIJI Children’s channels, Shr%, June 2023

Children’s channels, average time spent, June 2023 00:43:50 00:50:19 01:05:33 00:52:24 00:35:04 01:03:14 00:34:57 00:45:26 01:03:52 00:48:56 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 01:26:24 01:33:36 01:40:48 01:48:00 01:55:12 02:02:24 PLUSPLUS Nickelodeon Nick Jr Cartoon Network Pixel Nicktoons Cine+ Kids Nickelodeon… Boom erang NIKI Junior Children’s channels, Ats, June 2023

Sports channels, June 2023 • Setanta Sports HD came in first place in May (viewing share increased by 0.15 percentage points to 0.68%). • Channel Eurosport 1 takes second place with a viewing share of 0.26% (minus 0.47 p.p. ). Setanta Sports HD received 277.9 thousand contacts with viewers' devices, 58.1 thousand viewers' devices contacted the Eurosport 1 channel. • Megogo Football 1 channel (viewing share in May 0.23%, plus 0.04 p.p., the number of contacts with the channel - 63.5 thousand) occupies the third position. • The fourth place is occupied by the Setanta channel Sports Plus with a viewing share of 0.17% and 101.5 thousand contacts. • XSPORT channel ranks fifth with a viewing share of 0.17% and 121.2 thousand contacts. In total, the group of sports channels generated about 1.08 million contacts with viewers' devices in a month.

Sports channels, Shr%, June 2023 0,32 0,24 0,15 0,1 0,09 0,07 0,06 0,05 0,03 0,02 0,00 0,70 Eurosport 1 Setanta Sports HD Eurosport 2 Setanta Sports Plus Megogo Футбол 1 Спорт 4 XSPORT Xsport+ Dynamo Kyiv TV FIGHTBOX HD Sports channels, Shr%, June 2023

Sports channels, average time spent, June 2023 00:33:08 00:21:54 00:19:08 00:23:47 00:19:32 00:29:02 00:08:54 00:11:38 00:11:08 00:19:32 00:00:00 00:05:46 00:11:31 00:17:17 00:23:02 00:28:48 00:34:34 00:40:19 00:46:05 Eurosport 1 Setanta Sports HD Eurosport 2 Setanta Sports Plus Megogo Футбол 1 Спорт 4 XSPORT Xsport+ Dynamo Kyiv TV FIGHTBOX HD Sports channels, Ats, June 2023

News channels, June 2023 • In first place is Channel 24, which viewing share in May increased by 0.31 p.p. up to 2.44% (the channel received 183.8 thousand contacts and an average viewing time of 1 hour and 7 minutes). • The share of viewing of the Espresso channel, which was in second place, increased by 0.11 p.p. to 0.98%. The channel received 165.4 thousand unique contacts in May and an average viewing time of 37.8 minutes. • PRYAMIY channel showed a viewing share of 0.92% (plus 0.10 p.p. ), and ranks third with 186.7 thousand contacts. Average viewing time was 35.7 minutes. • The fourth place for UA:FreeDOM channel is a viewing share of 0.62% (plus 0.04 p.p. ), the number of contacts with the channel is 26.9 thousand. • He took fifth place Unian TV (viewing share increased by 0.09 p.p. to 0.32%), which generated 181.1 thousand contacts. The total number of contacts with viewers' devices throughout Ukraine in May amounted to 1.48 million.

News channels, Shr%, June 2023 2,6 1,07 0,98 0,72 0,32 0,19 0,17 0,06 0,05 0,05 0,05 0,01 0,01 0, 0, 0, 0, -0,20 0,10 0,40 0,70 1,00 1,30 1,60 Channel 24 Espreso TV PRYAM YI UA:FreeDOM Apostrophe TV Unian TV 8 Channel Obozrevatel TV Euronews Suspilne Novyni Pravda TUT BBC W orld News M y - Ukraine CHP Info Pershyi Diloviy UNC Hrom adske TV News channels, Shr%, June 2023

News channels, average time spent, June 2023 01:06:54 0,03 0,03 0,04 0,02 0,01 0,01 0,01 0,01 0,01 00:00:00 00:14:24 00:28:48 00:43:12 00:57:36 01:12:00 01:26:24 Channel 24 Espreso TV PRYAMYI UA:FreeDOM Apostrophe TV Unian TV 8 Channel Obozrevatel TV Euronews Suspilne Novyni News channels , Ats, June 2023

Documentary channels, June 2023 • History channel remains in first place in the group, its share decreased by 0.08 percentage points and amounted to 0.98% (the total number of contacts with the channel is 157.2 thousand), and DISCOVERY CHANNEL takes the second position in the group with an indicator of 0.96% (minus 0.06 p.p. ). The number of contacts of the channel with viewers' devices throughout Ukraine amounted to 91.8 thousand. • Nat Geo Wild took third place with a viewing share of 0.74% (down by 0.06 p.p. ). Suspilne Kultura channel (viewing share of 0.73%, plus 0.49 p.p.) is in fourth place, and NATIONAL GEOGRAPHIC channel is in fifth place with an indicator of 0.67% (minus 0.07 p.p.). The average time spent watching TV channels-leaders of the group in May was: History - 44.7 minutes, DISCOVERY CHANNEL - 34.8 minutes, Nat Geo Wild – 34.2 minutes. 2.64 million contacts with viewers' devices occurred with the group of documentary channels in May.

Documentary channels, Shr %, June 2023 0,98 0,90 0,69 0,67 0,44 0,44 0,24 0,19 0,12 0,10 0,10 0,10 0,09 0,08 0,08 0,07 0,06 0,06 0,06 0,06 0,05 0,04 0,04 0,04 0,03 0,03 0,03 0,02 0,02 0,02 0,00 0,18 0,35 0,53 0,70 0,88 1,05 History DISCOVERY CHANNEL NATIONAL GEOGRAPHIC Nat Geo Wild History 2 Discovery Science Suspilne Kultura Travel&Adventure Animal Planet Trofey Viasat History Investigation Discovery EPOQUE EKO TV Viasat Explore CEE Viasat Nature CEE Kus Kus Rybalka TV Nauka Travel Channel HD Fauna Dacha 1AUTO Terra 6SOTOK Travelxp HD Da Vinci Learning One Planet Utravel Chemodan TV Documentary channels, Shr %, June 2023

Documentary channels, average time spent, June 2023 0,03 0,02 0,02 0,02 0,02 0,02 0,01 0,02 0,01 0,01 0,03 0,00 0,01 0,01 0,02 0,02 0,03 0,03 0,04 0,04 History DISCOVERY CHANNEL NATIONAL GEOGRAPHIC Nat Geo W ild History 2 Discovery Science Suspilne Kultura Travel&Adventure Anim al Planet Trofey Viasat History Documentary channels, Ats, June 2023

TV series channels, Shr %, June 2023 1,74 0,93 0,69 0,54 0,53 0,39 0,1 0,1 0,00 0,35 0,70 1,05 1,40 1,75 2,10 BIGUDI FOX Comedy Central Star Family FILM UADRAMA Bolt Dorama Epic Drama TV series channels, Shr %, June 2023 • The group of TV series channels in May is led by Bigudi channel, the share of viewing of which decreased by 0.21 p.p. up to 1.88%, and which generated 293.2 thousand contacts with viewers' devices. • Comedy Central channel is in second place, which viewing share increased by 0.16 p.p. up to 1.15%. • The third place is taken by FOX channel with a viewing share of 0.86% (plus 0.13 p.p.). In total, the group of TV series channels gained 1.80 million contacts with viewers' devices throughout Ukraine.

TV series channels, average time spent, June 2023 00:45:13 00:44:34 00:36:42 00:32:29 00:30:26 00:31:16 00:25:20 00:45:05 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 BIGUDI FOX Comedy Central Star Family FILM UADRAMA Bolt Dorama Epic Drama TV series channels, Ats, June 2023

Music channels, Shr%, June 2023 • M1 takes the first place - its viewing share increased to 0.44%, followed by M2 channel (its share increased to 0.23%). • In third place is the EU MUSIC channel with a viewing share of 0.22%. The group of music channels received 854,000 contacts with viewers' devices in May. 0,42 0,24 0,23 0,21 0,07 0,06 0,04 0,03 0,03 0,02 0,00 0,15 0,30 0,45 M1 M2 4ever music EU Music MTV Hits UAMusic InRating MTV 90s MTV 00s clubMTV Music channels, Shr%, June 2023

Music channels, average time spent, June 2023 00:36:33 00:29:31 00:28:12 00:34:42 00:28:06 00:19:20 00:12:23 00:19:04 00:20:15 00:16:22 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 M 1 M 2 4ever music EU M usic M TV Hits UAM usic InRating M TV 90s M TV 00s clubM TV Music channels, Ats, June 2023

Regional channels, June 2023 • Kyiv channel took first place among regional channels with a viewing share of 0.311%. • In second place is the channel Suspilne Kyiv with an indicator of 0.084%. • Perviy Gorodskoy, having received a viewing share of 0.029%, is in third place, and Suspilne Uzhgorod, which viewing share was 0.028%, is in fourth place. • The next channel after them, Suspilne Crimea, has an index within 0.024% of viewing share. During the month, the group of regional channels received 597 thousand contacts with viewers' devices.

Regional channels, Shr%, June 2023 0,574 0,337 0,225 0,034 0,030 0,023 0,023 0,022 0,015 0,012 0,010 0,009 0,008 0,008 0,008 0,007 0,007 0,007 0,006 0,005 0,005 0,005 0,004 0,004 0,004 0,003 0,003 0,002 0,002 0,002 0,002 0,000 0,050 0,100 Suspilne Kiev Kyiv Suspilne Uzhgorod Perviy Horodskoy Suspilne Crimea 11 Channel ATR Pravda TUT Kyiv Suspilne Dnipro Horizon TV Suspilne Kharkiv Suspilne Zaporizhya Pershyi Zahidniy Suspilne Lutsk NTA (2 Channel) Chernomorskaya TRK Avers (Lutsk) TRK Galicia Suspile Zhytomyr Suspilne Rivne Suspilne Chernihiv 12 Channel (Liutsk) Konkurent (Lutsk) Ternopil 1 Suspilne Vinitsya Vita TV Suspilne Poltava Suspilne Odesa Suspilne Mykolaiv Suspilne Kropivnitsky Suspilne Donbas Regional channels, Shr%, June 2023

Regional channels, average time spent, June 2023 00:19:18 00:21:32 00:20:56 00:06:43 00:26:42 00:09:12 00:09:30 00:14:22 00:13:20 00:10:47 00:11:04 00:07:39 00:05:09 00:09:09 00:11:01 00:10:15 00:10:56 00:20:45 00:09:34 00:07:30 00:09:01 00:10:37 00:08:16 00:13:16 00:14:05 00:14:32 00:14:52 00:05:05 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 Suspilne Kiev Kyiv Suspilne Uzhgorod Perviy Horodskoy Suspilne Crim ea 11 Channel ATR Pravda TUT Kyiv Suspilne Dnipro Horizon TV Suspilne Kharkiv Suspilne Zaporizhya Pershyi Zahidniy Suspilne Lutsk NTA (2 Channel) Chernom orskaya TRK Avers (Lutsk) TRK Galicia Suspile Zhytom yr Suspilne Rivne Suspilne Chernihiv 12 Channel (Liutsk) Konkurent (Lutsk) Ternopil 1 Suspilne Vinitsya Vita TV Suspilne Poltava Suspilne Odesa Suspilne M ykolaiv Suspilne Kropivnitsky Suspilne Donbas Regional channels, Ats, June 2023

Thank you for attention! Read us on Facebook & Telegram @BIGDATAUA We are glad to answer the questions: +38 063 744 78 48 [email protected]