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Product marketing into your company goals
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Product Marketing Alliance
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June 09, 2021
Education
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Product marketing into your company goals
Product Marketing Alliance
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June 09, 2021
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Transcript
Product Marketing into your company goals Belen Caeiro, Babbel
Product Marketing in your company goals Belen Caeiro, Director Product
Marketing @belsCT
What's Babbel? 3
None
We get you conversational Made by linguist experts
6
7 We all want to be understood
Product Marketing evolution 8
9 Babbel features not being leveraged to convince the user
A language learning market with undifferentiated product benefits Product and Marketing KPIs and effects disconnected
10 A new PMM team
11 Connecting Product teams to their business impact. Make Product
DREAM, and show the path Key ingredients for setup: Being a team player, adding value CONNECT DREAM PLAY TEAM
12 Be a team player, add value. 1. Identify the
unsexy, difficult but needed tasks that will strengthen our product development lifecycle, 2. Apply a systematic approach to executing them
13 Connect Product teams to their marketing impact:
14 Connect Product teams to their marketing impact: Current New
15 Make Product DREAM, and show the path
16 Make Product DREAM, and show the path Apple Homepod
Spotify Playlists Grammarly
17 Criteria for Marketable Feature & Product Story
18 Where did it take us? Company OKR 3 :
deliver 2 high-impact product campaigns
19 Social Media Magazine Article CRM- Email Where did it
take us?
20 What was hard about it?
21 What was hard about it? We traded SPEED for
PARTNERSHIP
22 What was hard about it? We traded SPEED for
PARTNERSHIP Reliability by adding value takes more WORK
Thank you! 23