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Jason Rhodes
March 06, 2013
Technology
3
1.9k
RIP WYSIWYG
How structured content can make you skinny, happy, and rich. (Given at Digital 360 2013)
Jason Rhodes
March 06, 2013
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Transcript
WYSIWYG But structured content will make you skinny, happy, and
rich
@rhodesjason github.com/jasonrhodes notrobotic.com
WIETERS
None
1. Why WYSIWYGs are EVIL 2. Another definition of SC
3. How to find your structure 4. How we built the Hub 5. CMS demos LET’S TALK ABOUT FIVE THINGS
None
None
I NEED DESIGN IN MY CONTENT
WHAT I SAW WASN’T WHAT I GOT
I NEED DESIGN IN MY CONTENT
None
BIG AREA OF MOST IMPORTANT CONTENT (BAMIC)
None
None
CONTENT RUINS EVERYTHING
I NEED DESIGN IN MY CONTENT
Which design?
None
AND THEN WE TOLD THEM THERE WAS ONLY ONE DESIGN
CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT DESIGN
CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT DESIGN DESIGN DESIGN DESIGN
DESIGN
I NEED DESIGN IN MY CONTENT
None
None
DESIGN IN CONTENT
WAIT
None
‣ Article ‣ Blog Post ‣ Person ‣ Image Object
Object Name Author Date ( properties )
Object 1 ( relationship ) Object 2
implicit (dynamic) relationships Object 1 Title: Lacrosse team beats UMD
Object 2 Title: New lacrosse field approved for 2014
explicit (manual) relationships Object 1 Related: Object 2 Object 2
Related:
and relationships Objects have properties with other objects WHAT IS
STRUCTURED CONTENT?
None
HOW WE USED STRUCTURED CONTENT TO BUILD A HUB
WHAT’S A HUB?
Medicine Public Health Arts and Sciences Engineering Nursing Education Business
Peabody Center for Talented Youth Applied Physics Laboratory
LET’S BUILD A NEWS SITE
None
None
None
None
FACTORY OUTLET “API”
None
None
BAMIC
{{ content }} ???
{{ headline }} {{ subheadline }} {{ image }} {{
body }}
None
None
Articles Images Videos Courses Campuses People Research papers Grants Buildings
Events Donations Messages EVERYTHING IS OBJECT
All articles that mention people who work in the Reed
building
All events happening tomorrow that take place on Homewood campus
All courses on topics that are mentioned in grants that
are currently funded by NIH
SO MUCH POWERRRRR
#1 KNOW YOUR CONTENT STRUCTURED CONTENT: HOW?
STRUCTURED CONTENT: HOW? #2 DEFINE OBJECTS
STRUCTURED CONTENT: HOW? #3 LIMIT PROPERTIES
STRUCTURED CONTENT: HOW? #4 CREATE MEANINGFUL RELATIONSHIPS
STRUCTURED CONTENT: HOW? #5 CLASSIFY
None
None
None
Object
None
( properties )
Relationships?
None
None
None
Object
None
None
( properties )
Relationships?
The Structured Content Promise 1. Know your content 2. Plan
your structure 3. Pick a tool 4. ... 5. Profit!
Questions? WITH PRIZES!
@rhodesjason github.com/jasonrhodes notrobotic.com Thanks.