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Avatar for Robert Coleman Robert Coleman
October 29, 2014
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Batch, Blast & Beyond

Email marketing strategies for Online Retailer NZ - 29 October 2014

Avatar for Robert Coleman

Robert Coleman

October 29, 2014
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Transcript

  1. batch BLAST! & beyond

  2. Robert Coleman CTO/COO Etailer Limited [email protected]

  3. None
  4. None

  5. offtheback.co.nz

  6. offtheback.co.nz offtheback.com.au

  7. offtheback.co.nz offtheback.com.au

  8. why email?

  9. None

  10. Age of the customer

  11. Age of the customer

  12. drive by purchasers Age of the customer

  13. convert drive by purchasers in to repeat customers Age of

    the customer

  14. 190 billion sent daily

  15. 190 billion sent daily to 4100 million inboxes

  16. Sales

  17. Sales email brought

  18. email brought Sales 23%

  19. In the UK

  20. In the UK £25 return

  21. In the UK £25 return for each £1 spent

  22. In the UK £25 return for each £1 spent up

    from £21!

  23. why email?

  24. why email? •huge user base

  25. why email? •huge user base •high % of sales

  26. why email? •huge user base •high % of sales •they’re

    your customers

  27. CHALLENGES

  28. SPAM!

  29. SPAM! 71% of all email sent today

  30. SPAM! 71% of all email sent today thats 134,900,000,000

  31. SPAM! 71% of all email sent today thats 134,900,000,000 21

    × people alive today

  32. SPAM! 71% of all email sent today thats 134,900,000,000 21

    × people alive today 1.3 × all the people

  33. Inbox

  34. Inbox SPF DKIM Domain Keys SenderScore DMARC Double Opt-In HTML

    MIME Filtering List Hygiene Legal

  35. Inbox SPF DKIM Domain Keys SenderScore DMARC Double Opt-In HTML

    MIME Filtering List Hygiene Legal

  36. Inbox SPF DKIM Domain Keys SenderScore DMARC Double Opt-In HTML

    MIME Filtering List Hygiene Legal

  37. Inbox SPF DKIM Domain Keys SenderScore DMARC Double Opt-In HTML

    MIME Filtering List Hygiene Legal

  38. Inbox SPF DKIM Domain Keys SenderScore DMARC Double Opt-In HTML

    MIME Filtering List Hygiene Legal
  39. None

  40. open

  41. open click

  42. open click convert

  43. challenges

  44. challenges •so much SPAM

  45. challenges •so much SPAM •inbox placement

  46. challenges •so much SPAM •inbox placement •getting noticed

  47. how to start?

  48. DIY find some software

  49. None
  50. None
  51. None
  52. None
  53. None
  54. None
  55. None
  56. None
  57. None
  58. None

  59. and many more!

  60. DIY found some software

  61. DIY find some software get permission

  62. DIY find some software get permission build a list

  63. DIY find some software get permission build a list start

    communicating!

  64. HELP find some experts

  65. HELP find some experts

  66. how to start

  67. how to start •software or partner

  68. how to start •software or partner •permission list

  69. how to start •software or partner •permission list •batch &

    blast

  70. one size doesn't fit all!

  71. we want to be

  72. relevant we want to be

  73. relevant & targeted we want to be

  74. relevant & targeted we want to be & automated?!

  75. targeting

  76. targeting explicit preferences

  77. targeting explicit preferences demographics

  78. targeting explicit preferences demographics purchase history

  79. targeting explicit preferences demographics purchase history behaviour

  80. targeting explicit preferences demographics purchase history behaviour lifecycle

  81. personalise

  82. personalise types of email

  83. personalise types of email Hi Robert!

  84. personalise types of email Hi Robert! subject line

  85. personalise types of email Hi Robert! subject line product

  86. personalise types of email Hi Robert! subject line discounts product

  87. personalise types of email Hi Robert! subject line send time

    discounts product

  88. personalise types of email Hi Robert! subject line send time

    discounts product sorting

  89. personalise types of email Hi Robert! subject line send time

    discounts product sorting frequency

  90. personalise types of email Hi Robert! subject line send time

    discounts product sorting frequency realtime events

  91. personalise types of email Hi Robert! subject line send time

    discounts product sorting frequency realtime events

  92. personalise types of email Hi Robert! subject line send time

    discounts product sorting frequency realtime events new subscriber orientation

  93. personalise types of email Hi Robert! subject line send time

    discounts product sorting frequency realtime events new subscriber orientation abandoned cart

  94. personalise types of email Hi Robert! subject line send time

    discounts product sorting frequency realtime events new subscriber orientation abandoned cart incentivise first purchase

  95. personalise types of email Hi Robert! subject line send time

    discounts product sorting frequency realtime events new subscriber orientation abandoned cart incentivise first purchase write a review

  96. personalise types of email Hi Robert! subject line send time

    discounts product sorting frequency realtime events new subscriber orientation abandoned cart incentivise first purchase write a review social share

  97. personalise types of email Hi Robert! subject line send time

    discounts product sorting frequency realtime events new subscriber orientation abandoned cart incentivise first purchase write a review social share win back

  98. automation

  99. automation

  100. start

  101. start small

  102. be

  103. be useful

  104. be useful don’t be

  105. be useful don’t be creepy!

  106. use

  107. use automation

  108. use automation tactically!

  109. Happy emailing! Robert Coleman [email protected]