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Saving the world one Tumblr at a time
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Ron Bronson
June 10, 2014
Technology
1
160
Saving the world one Tumblr at a time
Penn State Web Conference 2014
Ron Bronson
June 10, 2014
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Transcript
SAVING THE WORLD ONE TUMBLR AT A TIME @ronbronson #psuweb
TODAY’S MENU WHAT IS TUMBLR? MY TUMBLR STORY SOME FACTS
TAKEAWAYS THE 3AM KEYNOTE STUFF YOU CAN TWEET MAH FAVORITE TUMBLRS WHO AM I? QUESTIONS?!
WHAT IS TUMBLR?
Tumblr lets you effortlessly share anything.
yes even vine!
WHAT IS TUMBLR?
None
None
lr story MY TUMBLR STORY
lr story
MY TUMBLR STORY…
MY TUMBLR STORY…
MY TUMBLR STORY… IN 2011, OUR BIGGEST POST HAD 34
NOTES The Great Happiness Space (2006)
MY TUMBLR STORY… IN 2012, OUR BIGGEST POST HAD 39
NOTES Fire In Babylon (2010)
MY TUMBLR STORY… IN 2013, OUR BIGGEST POST HAD 716
NOTES Quvenzhane Wallis interview with Andre-Leon Talley
MY TUMBLR STORY… still there
MY TUMBLR STORY…
MY TUMBLR STORY…
MY TUMBLR STORY…
MY TUMBLR STORY…
the problem?
None
EVERYONE FORGETS TUMBLR
some facts…
some facts… average visit to tumblr? 14 minutes MORE THAN
FACEBOOK & TWITTER
some facts… 66% of visitors are under 35 and 39%
are under 25 MORE THAN FACEBOOK & TWITTER
some facts… Tumblr GREW 74% in ’13
some facts… ONLY 36% OF TUMBLR USERS ARE PARENTS 14%
less than average
some facts… only 17% of tumblr visits happen during work
hours
television engagement tumblr v. twitter
HOW TO TURN YOUR TUMBLR INTO A social epidemic
learn the platform
don’t go it alone
is anybody listening?
be compelling
BE CONSISTENT
KNOW YOUR AUDIENCE
#3amkeynote
None
None
None
stuff you can tweet higher ed is notorious for thinking
we can just “show up” on a social platform & have it bend to our will.
stuff you can tweet WE NEED TO DISPENSE FROM THE
THINKING THAT JUST SHOWING UP ON A SOCIAL PLATFORM IS GOOD ENOUGH OR WINNING. BECAUSE IT’S NOT.
stuff you can tweet you’re a brand on a social
platform that’s not made for you. you’re NOT wanted. If you're gonna invade, you better bring your "A" game.
MAH FAVORITE TUMBLRS fallontonight.tumblr.com
MAH FAVORITE TUMBLRS thedissolve.tumblr.com
MAH FAVORITE TUMBLRS gotemcoach.com
U NEED HALP… unwrapping.tumblr.com unionmetrics.tumblr.com
questions? ON YOUR TWITTER MACHINE: @ronbronson & @aggregateconf