Who owns the website? Making the case for digital leadership

HighEdWeb Michigan 2014

Transcript

1. Who owns the website? @ronbronson Making the case for digital leadership Ronbronson.co.uk #RBR
2. @aggregateconf System Director of Web Strategy, @KCTCS Consultant, SKVO.se Ringmaster, Aggregate Web Conference Co-Founder, @higheredsolo Host, @higheredCDO ggrgt.com ABOUT RON
3. LET’S START WITH A QUESTION… Mimosa - Minimal Keynote Template #RBR Ronbronson.co.uk @ronbronson
4. What do you think about when you think about web governance? Mimosa - Minimal Keynote Template #RBR Ronbronson.co.uk @ronbronson
5. NOT THIS KIND
6. THE ANSWER IS… Mimosa - Minimal Keynote Template #RBR Ronbronson.co.uk @ronbronson
7. YOU DON’T. NO ONE THINKS ABOUT WEB GOVERNANCE Mimosa - Minimal Keynote Template #RBR Ronbronson.co.uk @ronbronson
8. Mimosa - Minimal Keynote Template THE COMPONENTS OF WEB STRATEGY Strategy Governance Execution Measurement A List Apart via Lisa Welchman
9. “The point of a web strategy is to relate the success of the organization’s web properties to its overall performance—in other words, to engage senior management with their online successes or failures. To do that we need to talk about the KPIs they care about.” Mimosa - Minimal Keynote Template Jonathan Kahn, A List Apart No. 332 ON KEY PERFORMANCE INDICATORS (KPI)
10. TODAY’S AGENDA
11. ✤ How things are. ✤ How things should be. ✤ How to fix it. Mimosa - Minimal Keynote Template #RBR Ronbronson.co.uk @ronbronson
12. HOW THINGS ARE
13. “We tend to design companies the way we design machines: We need the company to perform a certain function, so we design and build it to perform that function. Over time, things change. The company grows beyond a certain point. New systems are needed.” Mimosa - Minimal Keynote Template Dave Gray, The Connected Company
14. Mimosa - Minimal Keynote Template via Twitter
15. Perception vs. Reality Mimosa - Minimal Keynote Template #RBR Ronbronson.co.uk @ronbronson
16. How You See Yourself Mimosa - Minimal Keynote Template #RBR Ronbronson.co.uk @ronbronson
18. How your superiors often see you Mimosa - Minimal Keynote Template #RBR Ronbronson.co.uk @ronbronson
20. How people on campus see you Mimosa - Minimal Keynote Template #RBR Ronbronson.co.uk @ronbronson
22. We’re not speaking the same language. Mimosa - Minimal Keynote Template #RBR Ronbronson.co.uk @ronbronson
23. HOW THINGS SHOULD BE
24. Mimosa - Minimal Keynote Template Scott Brinker, chiefmartec.com http://skel.be/cdolink3
25. The days of the webmaster are coming to a close. Mimosa - Minimal Keynote Template #RBR Ronbronson.co.uk @ronbronson
26. Our tactics as web practitioners and leaders have to become more sophisticated to reflect an increasingly digital world. Mimosa - Minimal Keynote Template Ronbronson.co.uk @ronbronson #RBR
27. “Create products and services that are worth marketing in the first place.” Mimosa - Minimal Keynote Template Seth Godin, In Praise of the Purple Cow (2003)
28. Mimosa - Minimal Keynote Template Forrester Research, Nov. 2013 http://skel.be/thatsecondlink Ronbronson.co.uk @ronbronson
29. “How can you deliver a unique value to meet an important set of needs for an important set of customers?” Mimosa - Minimal Keynote Template Michael Porter, Strategy Sensei
30. Governance is about leadership. Mimosa - Minimal Keynote Template #RBR Ronbronson.co.uk @ronbronson
31. TAKEAWAYS
32. Communicating shared ownership of web properties Mimosa - Minimal Keynote Template #RBR Ronbronson.co.uk @ronbronson CONTENT OWNERS MATTER
33. Mimosa - Minimal Keynote Template #RBR Ronbronson.co.uk @ronbronson Organize teams, give people input & achieve measurable successes. PROFESSIONAL DEVELOPMENT
34. Don’t be a wizard. Be a teacher. Mimosa - Minimal Keynote Template #RBR Ronbronson.co.uk @ronbronson
35. There are no silos in the sandbox. Mimosa - Minimal Keynote Template #RBR Ronbronson.co.uk @ronbronson
36. Questions? @ronbronson Ronbronson.co.uk