Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Designing for humans not robots
Search
Tammie Lister
December 14, 2012
Design
248
25k
Designing for humans not robots
My talk from Inspire Conference (
https://2012.inspireconf.com
) - I was one of the New Faces.
Tammie Lister
December 14, 2012
Tweet
Share
More Decks by Tammie Lister
See All by Tammie Lister
Growing the WordPress design system
tammielis
1
690
CSS in the editor
tammielis
0
160
Global styles the story so far
tammielis
1
500
Dropped stitches and tangled yarn - a call to simplify WordPress
tammielis
1
800
Being Brave
tammielis
2
1.3k
Lessons from growing design in the open
tammielis
0
710
Thinking in patterns
tammielis
0
43
Design matters in open source
tammielis
1
460
Opportunity of Open Source
tammielis
0
440
Other Decks in Design
See All in Design
あらゆる場面でデザインを駆使するための技術 / Techniques for Applying Design in Any Situation
akiramotomura
4
2.2k
Installing and Running decksh/pdfdeck
ajstarks
1
490
他人事じゃないWebアクセシビリティ入門
arihiro17
0
220
Data+Diversity: Celebrating W.E.B Du Bois through Data Visualization
ajstarks
0
310
Wolf and the seven goatkids
_limex_
PRO
0
450
全社を巻き込んだコーポレートバリューの再定義に関するデザイナーの関わり方
sugiyama_sukedachi
0
170
社内のコミュニケーション課題に対して個人的に行っているデザイン以外の草の根活動
sugiyama_sukedachi
0
150
スタートアップ創業時の CXOのお仕事
tsuyoshika
0
1.5k
今日から始めるDesignOpsのヒント
isaikaori
1
430
Designing UIs without a UI designer
strongeron
0
120
もち的デザイナーのキャリアデザイン新提言:副業起業家のすゝめ
mochitaro
0
1.3k
Wishing Star Comic
torije
2
1.2k
Featured
See All Featured
How To Stay Up To Date on Web Technology
chriscoyier
782
250k
Producing Creativity
orderedlist
PRO
337
39k
Intergalactic Javascript Robots from Outer Space
tanoku
266
26k
Building a Scalable Design System with Sketch
lauravandoore
456
32k
Atom: Resistance is Futile
akmur
259
25k
Side Projects
sachag
451
41k
A Tale of Four Properties
chriscoyier
151
22k
We Have a Design System, Now What?
morganepeng
43
6.8k
Git: the NoSQL Database
bkeepers
PRO
422
63k
Rebuilding a faster, lazier Slack
samanthasiow
73
8.2k
[RailsConf 2023] Rails as a piece of cake
palkan
23
4k
Practical Orchestrator
shlominoach
182
9.7k
Transcript
by Tammie Lister DESIGN FOR HUMANS not robots @karmatosed logicalbinary.com
HI, I’M Tammie Lister
B I robots
X B I connecting
3 BRAINED Susan M.Weinschenk Ph.D - Neuro Web Design OLD
BRAIN Survival, animal, primal MID BRAIN Emotions, feeling, impulse NEW BRAIN Speech, reading, thinking
MULTITASKING IS A LIE..ish 2 - 3 THINGS AT ONCE
HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT
EXPLORERS
HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT
EXPLORERS
SOCIAL animals
80 years 1 year We are born dependent on each
other
ZOMBIE inside us all
HERDING HUMANS 101
X LEAD SOFTLY MAKE FINDING EASY ENCOURAGE SHARING CREATE SAFE
HAVENS 6 6 A B
LEAD SOFTLY MAKE FINDING EASY ENCOURAGE SHARING CREATE SAFE HAVENS
WWGD
LEAD SOFTLY MAKE FINDING EASY ENCOURAGE SHARING CREATE SAFE HAVENS
LEAD SOFTLY MAKE FINDING EASY ENCOURAGE SHARING CREATE SAFE HAVENS
NOT JUST one of the crowd
HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT
EXPLORERS
GOTTA HAVE ‘em all
achievements / badges levels leaderboards progress bars activity feeds avatars
WHAT IS GAMIFICATION? real-time feedback (notifier) virtual currency gifting challenges and quests trophy case embedding small mini games within other activities
None
None
None
HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT
EXPLORERS
TOUCH hearts
USE YOUR emotion gauge
MAKE IT personal
NAME TO a face
WILLY WONKA interfaces
HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT
EXPLORERS
HOW TO FEEL GOOD
MAKE THE bad good
None
None
Avoid user pain Simplify choices Keep calm and on track
HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT
EXPLORERS
BORN explorers
None
REMEMBER nurture
thanks :) @karmatosed logicalbinary.com