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Creating a Data-Driven Business
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dcancel
October 04, 2011
Business
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Creating a Data-Driven Business
Presentation that I gave at the 2011 Business of Software Conference.
dcancel
October 04, 2011
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Transcript
Crea%ng a Data-‐Driven Business David Cancel -‐
@dcancel
“In God we trust; all others must bring data.”
-‐ W. Edwards Deming
Hi, I’m @dcancel
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I’m a data geek
Before we get started…
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Talking, Reading, and Dreaming are Worthless.
#JFDI Just Fucking Do It
Data alone is useless.
Op%mize your business for learning not data.
Use data to validate your assump%ons.
Not to make decisions for you.
Time to talk data.
None
?
Data-‐driven teams are stronger.
Shared metrics == clear feedback loop.
A/B Tes%ng won’t save your business.
Remember it’s about valida%ng your assump%ons.
Always Be Tes%ng. Just don’t be stupid.
Hard to perform worse than the average…
“The average conversion rate in the United States of
America whether you're selling elephants or iPods.” Avinash Kaushik -‐ AnalyIcs Evangelist, Google 2%
#FAIL
Data-‐driven teams can fail faster.
Why is failing good?
“Angry Birds became an overnight success… aYer 51 failures.”
-‐ Don Dodge
It took the inventors 409 tries to get the
formula right. -‐ Wikipedia
Guitar Hero a 10 year overnight success.
Whoops! Wrong iRobot…
iRobot a 12 year overnight success.
Start Today
The Opera%ng Dashboard
A single place to measure your business health.
Company-‐wide dashboard
All ini%a%ves should improve your opera%ng metrics.
Conversion Funnels
Sales funnels kick ass.
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Daily Sales Performance
The ul%mate in accountability.
The ul%mate in transparency!
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Churn Performance
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NPS Surveys – Internal + External
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Cohort Analysis
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Without a cohort analysis you are flying blind
Are your new customers beger or worse?
No clue un%l you’ve done a cohort analysis.
What really magers?
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Happy Customers
Success == Happy customers and a happy team.
Thank you David Cancel