Designing for change and disruption

Transcript

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7. “New news.com.au design brought to you by someone with a

   set of crayons. Yeesh.” via twitter, 3rd September 2011 photo: flickr user clarkmaxwell

8. What do we mean by disruption?

9. change.

10. try to re-align first

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12. HOW DO YOU KNOW #1 when re-aligning doesn’t work

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14. big picture has changed HOW DO YOU KNOW #2

15. big picture

16. australian websites

17. international websites

18. “I’m sure I’m a million years late on this but

    LOLOLOL the news.com.au web site is a pile of garbage from the garbage factory! #garbage via twitter, 3rd September 2011

19. change vs. innovation

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23. facebook? twitter? awesome!

24. “It's not change that people don't like.. it's sloppy designs

    that look tacky I'm doing cert 4 web design and I can put together something like that in 5 minutes and have it coded in under an hour..” via facebook, 3rd September 2011

25. let’s start designing! so, yay!

26. wait, what are we actually designing?

27. requirements yay?

28. simplify that list Your goal is a list of only

    5 measures 5 ways to know what “done” means.

29. business secrets! Differentiate from competitors Engage users who “tune out”

    categories More opportunities for top-stories traffic Appeals to our target market

30. the suits are happy, now it’s your turn. what does

    success look like for design/ux?

31. design secrets! More energy and pace Separate news from feature/lifestyle

    Content (not design) is the hero Strong brand around news stories

32. black-ops or: stakeholder hide and seek

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40. Design UX Sketching, Photoshop, Axure, HTML/CSS

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43. keeping it real once it gets real

44. keeping it agile once it gets big

45. keeping it flexible once things get scary

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47. “Your new site is sh*t. I can’t find ANYTHING. You

    are forcing me to become an uninformed person. Change it back.” via twitter, 5th September 2011

48. “Crazy epic! It makes life worth living” via user testing

    before launch

49. Lots of sources

50. Lots of sources

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52. RULE #1 over-communicate

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54. USER: (blah blah blah) take a deep breath

55. USER: (blah blah blah) YOU: why are they saying that?

56. RULE #2 know where you fit in their lives

57. don’t mess with routine photo: flickr user razvan.caliman

58. RULE #3 it’s just a website. don’t take it too

    seriously.
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60. thanks!

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62. “ps. I’m ‘unliking’ this page and removing the site from

    my favourites. Bye.” via facebook, 11th September 2011

63. “The new news.com.au site – There’s WHITE SPACE!!1!!!1” via twitter,

    3rd September 2011