Culture + Design

Transcript

1. CULTURE + DESIGN Interactions 12 #cultureUX

2. About Me Erik Dahl #cultureUX @eadahl

3. About this talk 4 VIGNETTES & CAVEATS DEFINING CULTURE 3

   BUILDING BLOCKS OF CULTURE IMPLICATIONS

4. Cultural Fit

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9. “The Phone Stack” Game

10. Orientation Methodology CULTURAL

11. THE REAL JOURNEY OF DISCOVER CONSISTS NOT IN SEEING NEW

    LANDSCAPES BUT IN HAVING NEW EYES. - MARCEL PROUST

12. YES... AND... Psychology Physiology Emotions Context Activities Motivations Goals CULTURE

13. YES... AND...

14. culture within your organization I’m NOT talking about creating

15. cross-cultural I’m NOT talking about design

16. Cultural Foil

17. MANY we are all members of CULTURES

18. So, what is culture about? Okay, great. HOW DO WE

    DEFINE IT? culture

19. Behavior - what people do Knowledge - what people know

    Artifacts - things people make and use. Culture is: - James Spradley

20. Culture is simply what gives meaning to actions, which it

    does by providing a sense of coherence or patterning and predictability. It provides the lens through which one interprets events, scenes, and actions. - Robert Gordon Culture is simply what gives meaning to actions, which it does by providing a sense of coherence or patterning and predictability. It provides the lens through which one interprets events, scenes, and actions. - Robert Gordon

21. The concept of culture I espouse...is essentially a semiotic one.

    Believing with Max Weber, that man is an animal suspended in webs of significance he himself has spun, I take culture to be those webs, and analysis of it to be therefore not an experimental science in search of law but an interpretive one in search of meaning. - Clifford Geertz The concept of culture I espouse...is essentially a semiotic one. Believing with Max Weber, that man is an animal suspended in webs of significance he himself has spun, I take culture to be those webs, and analysis of it to be therefore not an experimental science in search of law but an interpretive one in search of meaning. - Clifford Geertz

22. Culture is a system of shared meanings that is based

    on a signifying order, a complex system of different types of signs that cohere in predictable ways into patterns or representation which individuals and groups can utilize to make or exchange messages. - Marcel Danesi Culture is a system of shared meanings that is based on a signifying order, a complex system of different types of signs that cohere in predictable ways into patterns or representation which individuals and groups can utilize to make or exchange messages. - Marcel Danesi

23. GENERATIVEconcept of culture TAXONOMICconcept of culture NOT a these definitions

    point to a

24. sites of our designs become CULTURAL PRODUCTION

25. Joe Ballay on design ...it is in its transparency that

    it fulfills its function

26. of CULTURE 3 building blocks

27. PATTERNS building block #1

28. An underlying shared system of information and knowledge that is

    manifest through patterns of norms, behaviors and signifiers.
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31. SEE patterns help us culture

32. SYNTAX patterns are the of culture

33. MATERIAL of culture patterns provide the

34. PATTERNS How do we suss out?

35. NOTICE be OPEN to the WORLD. Let go of your

    ASSUMPTIONS.

36. Sweatener, not Cleaner

37. Farmhouse, not Urban

38. 3 building blocks of culture Patterns --- --- See Syntax

    --- --- --- --- Material --- --- Notice Let go of Assumptions --- --- --- ---

39. STORIES building block #2

40. Clifford Geertz Culture is simply the ensemble of stories we

    tell ourselves about ourselves.

41. Harry Crews

42. Truth of the matter was, stories was everything and everything

    was stories. Everybody told stories. It was a way of saying who they were in the world. It was their understanding of themselves. It was letting themselves know how they believed the world worked; the right way and the way that was not so right.
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44. UNDERSTAND stories help us culture

45. SEMANTICS stories are the of culture

46. EMIC stories provide an perspective of culture

47. STORIES How do we suss out?

48. EMPATHIZE be OPEN to the PEOPLE. Build new ASSUMPTIONS.

49. Creativity Passion Authenticity Community Engaged Personal Expression

50. my expression of < value > < brand x >

    define general < value > ( - ) neg. brand expression ( + ) pos. brand expression A “Value-based Syllogism”

51. “It used to be that you got ahead by working

    harder, but now it’s about working smarter.”

52. 3 building blocks of culture Patterns Stories --- See Syntax

    Understand Semantics --- --- Material Emic --- Notice Let go of Assumptions Empathize Build new Assumptions --- ---

53. INTERPRETATION building block #3

54. Clifford Geertz Deep knowledge is the ability to make complex

    connections to central concpets.

55. We can’t just give people what they want.

56. Kim Philby “I learned more at cocktail parties than by

    photographing documents...”

57. KNOW interpretations help us culture

58. PRAGMATICS interpretations are the of culture

59. ETIC interpretations provides an perspective of culture

60. INTERPRETATION How do we suss out?

61. MODEL be OPEN to the OURSELVES. Challenge your ASSUMPTIONS.

62. Enculturation

63. Openings Closings It’s not always about what you notice on

    the clock.

64. Cultural Function

65. Cultural Form

66. 3 building blocks of culture Patterns Stories Interpretations See Syntax

    Understand Semantics Know Pragmatics Material Emic Etic Notice Let go of Assumptions Empathize Build new Assumptions Model Challenge Assumptions

67. IMPLICATIONS CULTURE + DESIGN

68. ULTIMATELY, CULTURE IS ALL ABOUT MEANING

69. Acknowledge... Let go of... Build... Challenge... ASSUMPTIONS

70. Cultural understanding provides a lens or orientation towards the world

    and our everyday lives. NEW EYES

71. Designer as... TRICKSTER

72. Summary 4 VIGNETTES & CAVEATS DEFINING CULTURE 3 BUILDING BLOCKS

    OF CULTURE IMPLICATIONS

73. [email protected] @eadahl thanks CULTURE + DESIGN