Typography: Book of Secrets

Transcript

1. None

2. Does typography seem like a mystery?

3. Do designers posses some kind of secret knowledge?

4. None

5. Let’s Dig Deeper.

6. A secret Langu age

7. Aa Bb Cc Dd Ee Ff serif

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9. • Better Readability in Print • Classical Feel

10. On the web font-family: Baskerville, Georgia, serif;

11. Aa Bb Cc Dd Ee Ff sans-serif

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13. • Better Readability on Screens • Evokes a Modern Aesthetic

14. On the web font-family: Helvetica, Arial, sans-serif;

15. A Hidden Code

16. T raditional Scale

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18. Typographers always use a scale.

19. On the web font-size: 72px; font-size: 48px; ...

20. Baseline Grid

21. Baseline Grid

22. Typographers always use a baseline grid.

23. On the web line-height: 1.5; line-height: 18px; ...

24. Inv isible Con nect ions

25. Font s Have Feelings.

26. Reserved

27. PRECISE

28. Childish (and annoying)

29. Contemporary

30. FIRM AND RESOLUTE

31. Affable

32. Find Connections between font s, and y ou’ve found a

    good p air.
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34. FIRM AND RESOLUTE Quiet and reasonable

35. When p airing font s • P air similar temperament

    s • Look for similar line widths and curves • Pick f rom similar time periods • Cont rast s al so work • Pick one with personality - headings... • ...and one tha t’s easy t o read - text

36. Arcane Ri t u als

37. Kerning • Equalizing the visual • sp ace between letters

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39. On the web lettering.js kern.js

40. Inv isible p a tterns cause v isible resul t

    s

41. REsources http://bit.ly/type-book-of-secrets

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