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Choose Your Mobile Adventure

Choose Your Mobile Adventure

Mobile has been described as the wild west of the web. It is untamed. Pitfalls abound. And there are plenty of bad characters ready step between you and your customer to “help” them have a better mobile experience.

Choosing the right path can be daunting, but just like the wild west of old, there’s gold in them there hills.

Jason Grigsby

November 18, 2011
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  1. Choose Your Mobile Adventure Jason Grigsby • @grigs • cloudfour.com

    Slides: bit.ly/grigs-11-18-2011 http://www.flickr.com/photos/paperpariah/4245250519
  2. @media screen and (min-width:480px) { /* CSS Rules */ }

    “screen” media type, we meet again! “min-” is a media query prefix. Rather intuitively, it means we want to query about a minimum width. “width” is a media feature we want to evaluate on the “screen” media type Unsurprisingly, there is also a “max-” prefix. These CSS rules will only get applied if the media query evaluates to TRUE Media Queries
  3. e Problem with Fixed Layouts Left and right columns are

    240 pixels wide...always The site viewed in a 700-pixel window The right column isn’t visible without scrolling
  4. e Problem with Fixed Layouts The site viewed in a

    1200-pixel window The entire width is constrained to 960 pixels
  5. Target Context Result The size of the element in pixels.

    The size of the containing “context,” in pixels. Our new, proportional CSS rule, as a percentage.
  6. 960 pixels 240 pixels 240 pixels 460 pixels 960 pixels

    240 pixels 960 pixels 25% The columns span a quarter of the page width. So this feels pretty intuitive, right?
  7. 960 pixels 240 pixels 240 pixels 460 pixels 960 pixels

    240 pixels 960 pixels 25% The columns span a quarter of the page width. So this feels pretty intuitive, right? 260 pixels 960 pixels 27.0833333% #main { margin: 10px 260px 0 250px; } 250 pixels 960 pixels 26.0416667% Our current CSS rule
  8. 960 pixels 240 pixels 240 pixels 460 pixels 960 pixels

    240 pixels 960 pixels 25% The columns span a quarter of the page width. So this feels pretty intuitive, right? 260 pixels 960 pixels 27.0833333% #main { margin: 10px 260px 0 250px; } 250 pixels 960 pixels 26.0416667% Our current CSS rule #main { margin: 10px 27.0833333% 0 26.0416667%; }
  9. 220 pixels 960 pixels 22.916667% 960 pixels 240 pixels 240

    pixels 460 pixels 960 pixels 220 pixels 220 pixels
  10. 240 pixels 240 pixels 460 pixels 960 pixels div.main 220

    pixels 460 pixels 47.826087% new context: width of div#main, the containing element
  11. Eight JavaScript files for this page. Total size of all

    JavaScript is 351K. Woah! There are 35 images. 2.4MB for images alone. See the pie charts by clicking on Show Statistics on the HAR Viewer page. What’s causing the page to be so slow?
  12. <iframe id="map" width="300" height="300" frameborder="0" scrolling="no" marginheight="0" marginwidth="0" src="http://maps.google.com..."></iframe> Extremely

    long URL abbreviated This single iframe causes 47 files to be downloaded! Look inside ontap.html to find this code. Did you notice the map?
  13. <iframe id="map" width="300" height="300" frameborder="0" scrolling="no" marginheight="0" marginwidth="0" src="http://maps.google.com..."></iframe> Extremely

    long URL abbreviated This single iframe causes 47 files to be downloaded! Look inside ontap.html to find this code. @media screen and (max-width:480px) { . . . #map {display:none;} } taps.css There are many more rules in the css file. The iframe has an id of map. This rule hides the Google Maps iframe by setting the display to none. Did you notice the map?
  14. The taps.jpg file is 440.7K making it the largest file

    on the page. @media screen and (max-width:480px) { [Other CSS rules are here] .header {display:none;} } Same display:none issue with images
  15. Original Resized K Saved % Saved Holmes 34.7K 8.1K 26.6K

    76.6% Watson 39.0K 8.4K 30.6K 78.4% Mycroft 30.5K 6.7K 23.8K 78.0% Moriarty 43.4K 8.2K 35.2K 81.1% Adler 26.0K 6.6K 19.4K 74.6% Winter 34.7K 7.8K 26.9K 77.5% Total 208.3K 45.8K 162.5K 78.0% Flexible images are unnecessarily large images
  16. /* Wider viewports/higher resolutions (e.g. desktop) */ @media screen and

    (min-width:481px) { [Desktop layout rules here] } /* Mobile/lower-resolution devices */ @media screen and (max-width:480px) { [Mobile layout rules here] } Move the mobile media query block above the desktop media query. By doing this, we’re making sure the cascading effect of CSS is consistent with our mobile first progressive enhancement approach. Reorder media queries so cascade goes from small to large screens Keep basic styles outside of media queries.
  17. e absence of support for media queries is in fact

    the rst media query. —Bryan Rieger, Yiibu
  18. Oh come on IE. No love? Because IE 8 and

    below don’t support media queries, IE isn’t getting the CSS rules that create columns.
  19. <link rel="stylesheet" type="text/css" href="taps.css" /> <link rel="stylesheet" type="text/css" href="layout.css" media="all

    and (min-width: 481px)"> <!--[if (lt IE 9)&(!IEMobile)]> <link rel="stylesheet" type="text/css" href="layout.css" media="all" /> <![endif]--> The conditional comment repeats the line above it ensuring desktop IE sees our layout.css file. IE conditional comments
  20. <link rel="stylesheet" type="text/css" href="taps.css" /> <link rel="stylesheet" type="text/css" href="layout.css" media="all

    and (min-width: 481px)"> <!--[if (lt IE 9)&(!IEMobile)]> <link rel="stylesheet" type="text/css" href="layout.css" media="all" /> <![endif]--> The conditional comment repeats the line above it ensuring desktop IE sees our layout.css file. IE conditional comments or use Respond.js (a media query poly ll for IE)
  21. Put CSS images inside media queries to prevent extra downloads

    @media screen and (min-width:481px){ .header { background:URL('images/taps.jpg') repeat-x; height: 300px; } } Doesn’t work in all browsers. Duplicate downloads are unavoidable if the browser downloads assets if they are inside a media query that doesn’t apply.
  22. What to do about the map? <iframe id="map" width="300" height="300"

    frameborder="0" scrolling="no" marginheight="0" marginwidth="0" src="http://maps.google.com..."></iframe> Extremely long URL abbreviated This single iframe causes 47 files to be downloaded! Look inside ontap.html to find this code.
  23. What to do about the map? <script type="text/JavaScript"> var breakpoint

    = 481, id = 'mapcontainer', viewportWidth = window.innerWidth; if (viewportWidth > breakpoint) { var mapElement = document.createElement('iframe'); mapElement.id = 'map'; mapElement.src = 'http://maps.google.com/maps?f=q&s ource=s_q&hl=en&geocode=&q=334+NW+11th+Ave,+Portland,+ OR+97209&aq=&sll=37.0625,-95.677068&sspn=58.164117,80. 332031&vpsrc=0&ie=UTF8&hq=&hnear=334+NW+11th+Ave,+Port land,+Oregon+97209&t=m&ll=45.525472,-122.68218&spn=0.0 1804,0.025749&z=14&output=embed'; document.getElementById(id).insertBefore(mapElement, maplink); } </script>
  24. One SRC to rule all images <img src="brews_images/bensons_bubbler.jpg" alt="Bensons Bubbler">

    There are 16 beer labels on the On Tap Now page that use an img tag like this one for the Bensons Bubbler. Despite the need for multiple versions of this image depending on the screen size, HTML only allows one value for the src.
  25. http://www.flickr.com/photos/wscullin/3770015203 initial request 1 Hmm, Huston - we have a

    problem... ...no idea what we can deliver to this client... HTML JavaScript stylesheets images Flash video fonts http://www.slideshare.net/yiibu/muddling-through-the-mobile-web
  26. Option 1: Use JavaScript to set screen width in a

    cookie <img src=”small.jpg?large=large.jpg”> Information on location of large file in query string Instead of using query string, some use data attributes
  27. Option 1: Use JavaScript to set screen width in a

    cookie (function( win ){ // Get screen width var sw = win.screen.width, doc = win.document, // Name of cookie cookieName = def.cookieName || “rwd-screensize”, // Cookie value cookieValue = def.cookieValue || sw > 500 ? ( sw > 1000 ? “large” : “medium” ) : “small”, // Cookie options cookieAge = def.cookieAge || 30000, cookieDomain = def.cookieDomain, cookiePath = def.cookiePath || “/”, //record width cookie for subsequent loads recordRes = (function(){ var date = new Date(); date.setTime( date.getTime() + cookieAge ); doc.cookie = cookieName + “=” + cookieValue + “;” + “expires=” + date.toGMTString() + “;” + (cookiePath ? “path=” + cookiePath + “;” : “” ) + ( cookieDomain ? “domain=” + cookieDomain + “;” : “”); })(); })(this);
  28. Option 1: Use JavaScript to set screen width in a

    cookie # ---------------------------------------------------------------------- # Responsive Images # ---------------------------------------------------------------------- # Mobile-First images that scale responsively and responsibly # Copyright 2011, Scott Jehl, Filament Group, Inc # MIT License # ----------------------------------------- # Start Responsive Images # ----------------------------------------- RewriteEngine On #large cookie, large image RewriteCond %{HTTP_COOKIE} rwd-screensize=large RewriteCond %{QUERY_STRING} large=([^&]+) RewriteRule (.*\/).*\.(jpe?g|png|gif|webp) $1%1 #medium cookie, medium image RewriteCond %{HTTP_COOKIE} rwd-screensize=medium RewriteCond %{QUERY_STRING} medium=([^&]+) RewriteRule (.*\/).*\.(jpe?g|png|gif|webp) $1%1 #large cookie, medium image RewriteCond %{HTTP_COOKIE} rwd-screensize=medium RewriteCond %{QUERY_STRING} medium=([^&]+) RewriteRule (.*\/).*\.(jpe?g|png|gif|webp) $1%1 # ----------------------------------------- # END Responsive Images # -----------------------------------------
  29. Option 2: Use noscript to prevent image from loading <noscript

    data-large=”Koala.jpg” data-small=”Koala-small.jpg” data-alt=”Koala”> <img src=”Koala.jpg” alt=”Koala” /> </noscript> File doesn’t download because anything inside noscript tags is not is the DOM if the JavaScript is enabled. $(‘noscript[data-large][data-small]’).each(function(){ var src = screen.width >= 500 ? $(this).data(‘large’) : $(this).data(‘small’); $(‘<img src=”’ + src + ‘” alt=”’ + $(this).data(‘alt’) + ‘” />’). insertAfter($(this)); }); Script assumes jQuery is loaded.
  30. Option 3: Use Sencha.io SRC or similar solution to resize

    images Set the first part of the src to http://src.sencha.io/ After the slash add the full URL of the image you want to have resized. Sencha.io SRC will resize the image to fit the size of the device screen. For example, if an iPhone visits the site, the image will be constrained to its screen size of 320 by 480 pixels. <img src="http://src.sencha.io/http://[DOMAIN]/[PATH]/brews_images/bensons_ bubbler.jpg" alt="Bensons Bubbler"> Replace with your domain and path to the images.
  31. Option 3: Use Sencha.io SRC or similar solution to resize

    images Option 2: Use noscript to prevent image from loading Option 1: Use JavaScript to set screen width in a cookie Which would you choose?
  32. Option 1: Use JavaScript to set screen width in a

    cookie http://blog.yoav.ws/2011/09/Preloaders-cookies-and-race-conditions
  33. Option 1: Use JavaScript to set screen width in a

    cookie Ugh, unreliable. May not work in future. http://blog.yoav.ws/2011/09/Preloaders-cookies-and-race-conditions
  34. Option 2: Use noscript to prevent image from loading <noscript

    data-large=”Koala.jpg” data-small=”Koala-small.jpg” data-alt=”Koala”> <img src=”Koala.jpg” alt=”Koala” /> </noscript> File doesn’t download because anything inside noscript tags is not is the DOM if the JavaScript is enabled.
  35. Option 2: Use noscript to prevent image from loading <noscript

    data-large=”Koala.jpg” data-small=”Koala-small.jpg” data-alt=”Koala”> <img src=”Koala.jpg” alt=”Koala” /> </noscript> File doesn’t download because anything inside noscript tags is not is the DOM if the JavaScript is enabled. Ugh, markup is no longer semantic. We’ve changed HTML to t one and only one solution.
  36. Option 3: Use Sencha.io SRC or similar solution to resize

    images Set the first part of the src to http://src.sencha.io/ After the slash add the full URL of the image you want to have resized. Sencha.io SRC will resize the image to fit the size of the device screen. For example, if an iPhone visits the site, the image will be constrained to its screen size of 320 by 480 pixels. <img src="http://src.sencha.io/http://[DOMAIN]/[PATH]/brews_images/bensons_ bubbler.jpg" alt="Bensons Bubbler"> Replace with your domain and path to the images.
  37. Option 3: Use Sencha.io SRC or similar solution to resize

    images Set the first part of the src to http://src.sencha.io/ After the slash add the full URL of the image you want to have resized. Sencha.io SRC will resize the image to fit the size of the device screen. For example, if an iPhone visits the site, the image will be constrained to its screen size of 320 by 480 pixels. <img src="http://src.sencha.io/http://[DOMAIN]/[PATH]/brews_images/bensons_ bubbler.jpg" alt="Bensons Bubbler"> Replace with your domain and path to the images. Ugh, we’re routing everything through a third party. And how does Sencha.io know what size image to send anyways?
  38. How to handle embedded video? How about content reordering? (Flexbox

    can’t come soon enough) How can we be smart about image and video resizing and converting? What about third-party widgets that aren’t responsive? How do we integrate with content management systems? Mobile First RWD is Difficult
  39. 9% 4% 21% 38% 4% 25% Mobile is Larger Same

    Size Less than 10% Savings 11 to 50% Savings 51% to 100% Savings Greater than 100% Savings Comparison of Mobile & Desktop RWD Views Few Mobile First RWD Sites
  40. User agent strings are the third rail of web development

    http://www.flickr.com/photos/flashflood/5183622956/
  41. “Browser sniffing is a stupid, error-prone and reviled practice, ‘backed’

    by a decade of failures.” http://www.flickr.com/photos/doug88888/4550561194/
  42. “User agent sniffing must die. Nice job advocating this bad

    practice.” http://www.flickr.com/photos/kayepants/391645870/
  43. 80% during misc downtime 76% while waiting in lines 62%

    while watching TV 69% for point of sale research http://www.flickr.com/photos/missmeng/5327470961
  44. We should learn from mobile developers’ experiences before forging our

    own path. http://www.flickr.com/photos/aftab/4214254065/
  45. 25 of 30 sites in Alexa Top 30 use device

    detection Other ve don’t offer mobile sites!
  46. And yes, sometimes you feel like you need a shower

    afterwards. http://www.flickr.com/photos/jstar/195805847/
  47. [THEMATIC_CONSISTENCY] Ensure that content provided by accessing a URI yields

    a thematically coherent experience when accessed from different devices. is is a realization of the One Web (see 3.1 One Web) principle, whereby content should be accessible on a range of devices irrespective of differences in presentation capabilities and access mechanism. —W3C Mobile Web Best Practices 1.0
  48. Incoming requests are run against a device database Code evaluates

    which device class the device matches based on device data In this hypothetical example, devices are sorted into one of four groups Desktop-like devices Spiffy, newer smartphones Middle-of-the- road smartphones and advanced feature phones Devices that didn’t meet bottom-line requirements The bar is set here (like in chapter 4) Group into as few device classes as possible
  49. But by not discussing it, we’re missing out on major

    developments that change access to device databases.
  50. generate nal markup device database cookie HEAVY LIFTING UA string

    tacit data see Bryan’s Adaptation presentation for greater detail on this technique application logic to determine device screen size to override the odd property based on existing knowledge to identify device and therefore, screen size data images video
  51. No matter how you approach it, we have a lot

    of infrastructure to build http://www.flickr.com/photos/wwworks/2942950081/
  52. Jason Grigsby • @grigs • cloudfour.com Slides: bit.ly/grigs-11-18-2011 Thanks to

    Flickr users generously publishing under creative commons
  53. Jason Grigsby • @grigs • cloudfour.com Slides: bit.ly/grigs-11-18-2011 Thanks to

    Flickr users generously publishing under creative commons