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Word of Mouth

Zach Holman
February 25, 2012

Word of Mouth

Word of mouth is not adding a Facebook "Like" button to your site. How people talk about your product is entirely defined by how you build that product.

Zach Holman

February 25, 2012
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Transcript

  1. I see projects and products every day that I’ll never

    use, but I still love hearing about them. We love fresh creativity. We’ll love hearing about yours. Our industry loves a good story.
  2. This is one of the most fundamental things in all

    theatrical movie composition yet magicians know nothing of it. Ready? “ - Teller of Penn & Teller Surprise me. That's it.
  3. Get them talking by going way, way beyond on customer

    service putting something novel in your app sweating the details
  4. Surprise! It’s just a regular Tuesday morning. Oh, and here’s

    something new that fixes and improves your life. nothing better than saying:
  5. B

  6. B

  7. KEYNOTE Jan 9, 2007 LAUNCH June 29 June 26 Reviews

    AT&T Plans June 22 Guided Tour June 21 TV Ad June 20 YouTube June 18 Better Battery Announced Glass Screen Announced June 6 TV Ad June 3 TV Ads Feb 26 First Ad June 11 WWDC: iPhone SDK
  8. If you’re going to do this, knock it out of

    the park (otherwise you’re fucked)
  9. are your most vocal supporters Superfans are your most vocal

    detractors help you out publicly and privately
  10. B

  11. Superfans They’ve bought in to your vision. listen to your

    If they’re confused or frustrated about something, that’s a big, big problem.
  12. If you screw up, fix it. x You might lose

    the initial customer, but others may notice. Remember Airbnb?