Web or Native? Smart choices for smartphone apps

Transcript

1. HELLO. Thursday, 13 October 11

2. WE ARE TIM AND MICHAEL @TIMRILEY @MICHAELHONEY Thursday, 13 October

   11

3. TWO OF FIVE Thursday, 13 October 11

4. WE BUILD THINGS SOME OF WHICH ARE GOOD Thursday, 13

   October 11

5. Thursday, 13 October 11

6. Thursday, 13 October 11

7. Thursday, 13 October 11

8. ? Thursday, 13 October 11

9. WATER COFFEE Thursday, 13 October 11

10. SO: WEB OR NATIVE? TELL ME WHAT TO DO PLEASE

    Thursday, 13 October 11

11. IT DEPENDS. YOU KIND OF KNEW THAT ALREADY Thursday, 13

    October 11

12. WEB FOR CONTENT Thursday, 13 October 11

13. WEB FOR FAMILIARITY Thursday, 13 October 11

14. WEB FOR UPDATES Thursday, 13 October 11

15. WEB FOR ACCESSIBILITY Thursday, 13 October 11

16. NATIVE FOR INTERFACE Thursday, 13 October 11

17. NATIVE FOR PERFORMANCE Thursday, 13 October 11

18. NATIVE FOR THE NEW HOTNESS Thursday, 13 October 11

19. NATIVE FOR GETTING PAID Thursday, 13 October 11

20. APP STORES ARE GREAT Thursday, 13 October 11

21. “Apple’s walled garden is the sleek toyshop that’s already in

    your customer’s pocket...” MATT LEGEND GEMMELL Thursday, 13 October 11

22. “I can imagine the Amazon tablet mostly being a fancy,

    color Kindle... a magical, colorful window through which you can give money to Amazon.” JON SIRACUSA Thursday, 13 October 11

23. “Android? No-one pays.” MARCO ARMENT Thursday, 13 October 11

24. APP STORES ARE EVIL Thursday, 13 October 11

25. 30% Thursday, 13 October 11

26. OPAQUE & SLOW APPROVAL PROCESS Thursday, 13 October 11

27. Thursday, 13 October 11

28. ARBITRARY RULES FOR INCLUSION Thursday, 13 October 11

29. AMAZON: LOSS OF PRICE CONTROL, REWRITING DESCRIPTIONS Thursday, 13 October

    11

30. BUT IT’S NOT JUST ONE OR THE OTHER Thursday, 13

    October 11

31. A DEPLOYMENT GRADIENT WEB SITES WEB APPS NATIVE APPS FUNCTIONALITY

    PERFORMANCE DEVICE SPECIFICITY, GOOD AND BAD FRAGMENTATION OF EFFORT TO COVER ENTIRE MARKET Thursday, 13 October 11

32. DO YOU REALLY NEED AN APP? Thursday, 13 October 11

33. RESPONSIVE WEB DESIGN Thursday, 13 October 11

34. Thursday, 13 October 11

35. @media screen and (max-device-width: 320px) { /* Target small screens

    here */ } Thursday, 13 October 11

36. Thursday, 13 October 11

37. WEB “APPS” Thursday, 13 October 11

38. CANVAS, VIDEO & AUDIO, GEOLOCATION ORIENTATION, CSS3 TRANSITIONS ANIMATION, 2D

    AND 3D TRANSFORMS HARDWARE ACCELERATION, LOCAL STORAGE OFFLINE SUPPORT, SVG, HISTORY API TOUCH EVENTS, WEB WORKERS FAST JAVASCRIPT ENGINES Thursday, 13 October 11

39. Thursday, 13 October 11

40. Thursday, 13 October 11

41. THING INSIDE A THING Thursday, 13 October 11

42. http://mattgemmell.com/2011/07/22/apps-vs-the-web/ Thursday, 13 October 11

43. “ADD TO HOME SCREEN” Thursday, 13 October 11

44. DOES IT HELP? Thursday, 13 October 11

45. WRAPPERS Thursday, 13 October 11

46. Thursday, 13 October 11

47. iOS ANDROID WINDOWS 7 BLACKBERRY WEB OS SYMBIAN Thursday, 13

    October 11

48. ACCELEROMETER CAMERA COMPASS CONTACTS FILE GEOLOCATION MEDIA NETWORK NOTIFICATIONS STORAGE

    Thursday, 13 October 11

49. Thursday, 13 October 11

50. MOBILE APP & UI HELPERS Thursday, 13 October 11

51. Thursday, 13 October 11

52. Thursday, 13 October 11

53. Thursday, 13 October 11

54. Thursday, 13 October 11

55. AND MANY MORE KENDO UI, JO, THE M PROJECT JAVASCRIPT

    FRAMEWORKS Thursday, 13 October 11

56. BEWARE THE UNCANNY VALLEY Thursday, 13 October 11

57. UI TRADE-OFFS Thursday, 13 October 11

58. BESPOKE WRAPPERS Thursday, 13 October 11

59. Thursday, 13 October 11

60. Thursday, 13 October 11

61. Thursday, 13 October 11

62. Thursday, 13 October 11

63. BRIDGES Thursday, 13 October 11

64. DEPENDENCY DANGER Thursday, 13 October 11

65. NATIVE APPS Thursday, 13 October 11

66. REAL-LIFE DRAMA Thursday, 13 October 11

67. DECAF SUCKS Thursday, 13 October 11

68. Thursday, 13 October 11

69. Thursday, 13 October 11

70. Thursday, 13 October 11

71. Thursday, 13 October 11

72. BEFORE AFTER 9.55 3.25 Decaf Sucks reviews per day, 40

    days either side of native app release Thursday, 13 October 11

73. AMAZON KINDLE Thursday, 13 October 11

74. HARDWARE KINDLE NATIVE DEVICE APPS KINDLE CLOUD READER LATE 2007

    EARLY 2010 AUGUST 2011 Thursday, 13 October 11

75. “The feeling at Amazon is that the future is web

    apps, but that there’s a... trough we have to get through where native apps have a place.” AMAZON iOS DEVELOPER Thursday, 13 October 11

76. BOOKI.SH Thursday, 13 October 11

77. Thursday, 13 October 11

78. Thursday, 13 October 11

79. Thursday, 13 October 11

80. “We chose HTML5 for Booki.sh because books are part of

    the web.” JOSEPH PEARSON Thursday, 13 October 11

81. LINKABLE, SHARABLE Thursday, 13 October 11

82. SO: WHAT TO DO? Thursday, 13 October 11

83. IN THE PERFECT WORLD, DO EVERYTHING SINCE YOU HAVE INFINITE

    TIME AND MONEY Thursday, 13 October 11

84. MVP MINIMUM VIABLE PRODUCT MOST VALUABLE PRODUCT MVP Thursday, 13

    October 11

85. EMBRACE AMBIGUITY THERE ARE NO EASY CHOICES. BUT HERE ARE

    SOME THINGS TO CONSIDER: Thursday, 13 October 11

86. WHO’S IMPORTANT? Thursday, 13 October 11

87. THOSE WHO BUILD IT I’M {AFRAID OF / EXCITED BY}

    NEW THINGS I WANT IT TO BE EASY TO BUILD I HAVE A PHILOSOPHICAL/AESTHETIC OBJECTION I’D LIKE TO GET PAID TO LEARN THIS I WANT TO USE THE NEW HOTNESS I WANT TO IMPRESS MY PEERS Thursday, 13 October 11

88. THOSE WHO BUILD IT THOSE WHO PAY FOR IT BUILD

    IT FAST MAKE IT CHEAP GET RETURN ON INVESTMENT CEO NEEDS AN APP TO SHOW OFF THEIR NEW TOY Thursday, 13 October 11

89. THOSE WHO USE IT THOSE WHO BUILD IT THOSE WHO

    PAY FOR IT I JUST WANT IT TO WORK WELL Thursday, 13 October 11

90. A DEEPER KIND OF FUNCTIONALITY Thursday, 13 October 11

91. “How can I make it so that every single person,

    no matter what device, no matter what browser, can accomplish their task?” JEREMY KEITH, THE WEB AHEAD # 3 Thursday, 13 October 11

92. WHERE ARE YOUR DATA? ON THE WEB? YOU’RE ALREADY DOING

    IT Thursday, 13 October 11

93. HOW WILL THIS BE PAID FOR? Thursday, 13 October 11

94. BUYING THE APP IN-APP PURCHASES SUBSCRIPTIONS ADVERTISING Thursday, 13 October

    11

95. FIVE FACTS: Thursday, 13 October 11

96. 1. INNOVATION CREATES FRAGMENTATION Thursday, 13 October 11

97. 2. FACTS HAVE HALF-LIVES Thursday, 13 October 11

98. HP RELEASES TOUCHPAD HP DROPS TOUCHPAD GOOGLE BUYS MOTOROLA RIM

    STOCK HITS FIVE YEAR LOW NOKIA SHIPS ABANDONED MEEGO PHONE HP SACKS CEO, REFLOATS TOUCHPAD NOKIA ANNOUNCES 2,500 LAYOFFS WINDOWS 8/METRO ANNOUNCED AMAZON ANNOUNCES KINDLE FIRE AMAZON ANNOUNCES SILK ADOBE BUYS PHONEGAP FACEBOOK RELEASES CREDITS, DISABLED IN iOS IOS 5 RELEASED, INSTAPAPER STILL IN REVIEW BLACKBERRY MESSAGING INEXPLICABLY FAILS TOMORROW: IPHONE 4S (ALL SINCE TIM AND MICHAEL STARTED WRITING THIS TALK) Thursday, 13 October 11

99. 3.PLATFORMS EVAPORATE BUT SOME LAST LONGER THAN OTHERS Thursday, 13

    October 11

100. 4. CHOICE OF TECH MATTERS BUT IT’S JUST A SMALL

     PART OF THE WHOLE STORY Thursday, 13 October 11

101. HAVE AN IDEA DEFINE IT PROPERLY CONFIRM THAT PEOPLE WANT

     IT THINK ABOUT THE DATA STRUCTURES DESIGN THE INTERACTIONS DESIGN THE INTERFACE WRITE FRONTEND CODE BUILD THE BACKEND FIND A WAY TO MONETISE IT BRING IT TO MARKET Thursday, 13 October 11

102. 5. LEARNING A NEW LANGUAGE IS THE EASIEST PART OF

     BUILDING A GREAT APP Thursday, 13 October 11

103. DON’T BE AFRAID OF LEARNING NEW SKILLS Thursday, 13 October

     11

104. (AND YOU’LL HAVE TO DO IT ANYWAY) Thursday, 13 October

     11

105. HTML CSS JAVASCRIPT ACCESSIBILITY JS FRAMEWORKS RESPONSIVE DESIGN PHP/RUBY/WHATEVER MOBILE

     DEVICES RSS XML WEB STANDARDS Thursday, 13 October 11

106. ABANDON DOGMA. BUILD THE BEST THING. Thursday, 13 October 11

107. WHICH IS WHY WE’RE ALL HERE Thursday, 13 October 11

108. THANKS. Thursday, 13 October 11