Demystifying Design: Fewer secrets, bigger impacts (Agile UX NYC 2012)

Transcript

1. http://www.dvdbeaver.com/ Demystifying Design fewer secrets, bigger impacts Agile ux nyc

   2012 new york, ny

2. Who am I? interaction designer. team leader. author. jeff gothelf

   currently: principal at proof author @ o’reilly (lean ux, 2012) previously: theladders, publicis modem, webtrends, aol, fidelity, tons o’startups blog: www.jeffgothelf.com twitter: @jboogie email: [email protected] #demystify

3. A brief story…

4. A strange land

5. A strange land

6. A strange land

7. Ultimately, it turned out to be a familiar place

8. #demystify | @jboogie Software development often feels like a circus

   looks like someone here got the wrong invitation http://3.bp.blogspot.com/-wTiz7SEEdVU/TujhE7vzIUI/AAAAAAAADXw/z-NMHaEumhM/s400/skinny+man+in+body+building+contest+dr+heckle+funny+photo+blog.jpg

9. #demystify | @jboogie What ux design looks like to a

   non-designer magic!

10. #demystify | @jboogie Mystery = power + control in theory…

11. #demystify | @jboogie Mystery makes designers heroes! #winning http://cdn0.lostateminor.com/wp-content/uploads/2011/04/mike-joos-art-4.jpg

12. #demystify | @jboogie Mystery insulates designers keeps us warm in

    winter, cool in summer (well, all the time right?) http://cdn.theatlantic.com/static/infocus/glasto062711/g38_17317374.jpg Mystery

13. #demystify | @jboogie Ultimately, though, mystery is detrimental initially to

    the team, then the product and ultimately the company http://www.good.is/post/this-is-why-youre-fat/

14. #demystify | @jboogie The team separates into artificial silos which

    quickly degenerates into us vs. them http://upload.wikimedia.org/wikipedia/commons/thumb/a/a0/Allegany_Township_silos.jpg/1024px-Allegany_Township_silos.jpg

15. #demystify | @jboogie There is no common language leaving both

    sides feeling misunderstood http://cdn.dipity.com/uploads/events/818f95254821e64f4fd97a1210fa3789_1M.png

16. #demystify | @jboogie Shuttle diplomacy pushes the project along puts

    the project manager in the middle http://cdn.dipity.com/uploads/events/818f95254821e64f4fd97a1210fa3789_1M.png

17. #demystify | @jboogie Without transparency there is no trust trust

    is core to the team’s success http://marpr23.files.wordpress.com/2010/04/2910831531_67dcd2bac5.jpg

18. #demystify | @jboogie This is nothing new the efficacy of

    collaboration is directly related to team cohesion The Role of Team and Task Characteristics in R & D Team Collaborative Problem Solving and Productivity Robert C. Dailey Management Science Vol. 24, No. 15 (Nov., 1978), pp. 1579-1588 http://www.jstor.org/pss/2630673 “the collaborative problem solving-productivity relationship was …shown [to be] sensitive to high and low levels for each of four predictors …task certainty, task interdependence, team size, and team cohesiveness.”

19. #demystify | @jboogie Designers must demystify the way we work

    the onus is on us http://2.bp.blogspot.com/-Dqo1MGA_oGE/Thz2w_UNvYI/AAAAAAAABF0/G0RjbeDKFP0/s1600/Dirty-Laundry.gif

20. #demystify | @jboogie We must welcome our colleagues into our

    world we’ve got nothing to hide http://www.flickr.com/photos/94844594@N00/

21. #demystify | @jboogie Demystification is powerful it reveals the entire

    design process http://croatia.org/crown/content_images/2009/Croatian_Sausage_640.jpg

22. #demystify | @jboogie Design is hard your colleagues should know

    that http://www.freakingnews.com/Balancing-Act-Pictures-92664.asp

23. #demystify | @jboogie Break through the silos walk a mile

    in each other’s shoes

24. #demystify | @jboogie The team’s fingerprints will show up in

    the work they begin to own the work along with the designer http://www.clockhours.com/wp-content/uploads/2010/04/fingerprint-1.jpg

25. #demystify | @jboogie This won’t come easy – at first

    inevitably, we’ll get in our own way “The process laid out here — a delusion of happy collaboration between bean counters, stressed out clients and business minded account managers and, presumably, somewhere in the mix, designers — would be an unproductive clusterfuck for any capable designer. Input is one thing — valuable, in its place. But clients want design to solve hard problems, and to solve them beautifully and brilliantly. Pandering to people on the team by earnestly seeking opinions and and then making sure those wayward, uninformed, and wrong opinions are manifest in the product dilutes quality.” -jmaharry, october 15th, 2011 posted as a response to “demystifying design”on a list apart

26. #demystify | @jboogie This won’t come easy – at first

    inevitably, we’ll get in our own way “The process laid out here — a delusion of happy collaboration between bean counters, stressed out clients and business minded account managers and, presumably, somewhere in the mix, designers — would be an unproductive clusterfuck for any capable designer. Input is one thing — valuable, in its place. But clients want design to solve hard problems, and to solve them beautifully and brilliantly. Pandering to people on the team by earnestly seeking opinions and and then making sure those wayward, uninformed, and wrong opinions are manifest in the product dilutes quality.” -jmaharry, october 15th, 2011 posted as a response to “demystifying design”on a list apart

27. #demystify | @jboogie Does this mean everyone is a designer?

    does this mean i’m no longer the hero? http://chicagocares.files.wordpress.com/2010/08/mural-painting.jpg

28. #demystify | @jboogie Your gut is showing and you may

    not like it http://ext.pimg.tw/huachih/4bb707f38d7f6.jpg

29. how have others done it? #demystify | @jboogie

30. #demystify | @jboogie Architecture demystified origins for design ideas came

    from nature

31. #demystify | @jboogie Architecture demystified origins for design ideas came

    from nature

32. #demystify | @jboogie Architecture demystified origins for design ideas came

    from nature

33. #demystify | @jboogie Illustration demystified show how it’s done using

    the tools

34. #demystify | @jboogie Typography demystified clarify the jargon by visualizing

    it

35. how can you do it? #demystify | @jboogie

36. #demystify | @jboogie 1. Draw together make ideation inclusive (and

    fun!)

37. #demystify | @jboogie 1. Draw together share “trade secrets” to

    encourage participation

38. #demystify | @jboogie 2. Show raw work (frequently) retrain your

    colleagues

39. #demystify | @jboogie 2. Show raw work (frequently) maintain the

    perception of malleability of the work http://wireframes.linowski.ca/2009/02/rough-interface-sketching/

40. #demystify | @jboogie 3. Teach the discipline opportunistically explain basic

    design tactics

41. #demystify | @jboogie 3. Teach the discipline start building that

    common language http://eloquentscience.com/

42. #demystify | @jboogie kerf

43. #demystify | @jboogie kerf the groove or slit created by

    cutting a workpiece

44. #demystify | @jboogie Sanguineous crust

45. #demystify | @jboogie Sanguineous crust a scab

46. #demystify | @jboogie Cognitive load

47. #demystify | @jboogie Cognitive load the load related to the

    executive control of working memory

48. #demystify | @jboogie Fitts’ law

49. #demystify | @jboogie Fitts’ law the time required to rapidly

    move to a target area is a function of the distance of the target and the size of the target

50. #demystify | @jboogie kerning

51. #demystify | @jboogie kerning the process of adjusting the spacing

    between characters in a proportional font

52. #demystify | @jboogie 4. Be transparent tell everyone what you’re

    doing and why

53. #demystify | @jboogie 4. Be transparent use the tools you

    have to communicate out

54. #demystify | @jboogie No more strangers in strange lands leveling

    the playing field empowers designers

55. #demystify | @jboogie We are being invited to their parties

    why? what do we learn by doing this?

56. #demystify | @jboogie We are being invited to their parties

    why? what do we learn by doing this?

57. #demystify | @jboogie We’re not inviting them to ours we

    should be Where are the “developers should learn to design” tweets? Never sent

58. Thank you #demystify | @jboogie @jboogie [email protected] amzn.to/leanuxbook www.jeffgothelf.com slideshare.net/jgothelf

    I’m writing a book! Pre-order here